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Rare Beauty by Selena Gomez

Liquid Touch Foundation Brush

4.4 · 644 reviews
3,186 ₽

What it is: A cruelty-free foundation brush packed with soft, silky bristles that build, blend, and buff.Brush Formulation: All formulasCoverage: BuildableHandle Length: 3.93”Bristle Type: SyntheticIngredient Callouts: This product is vegan and cruelty-free.What Else You Need to Know: This plush foundation brush is packed with super soft bristles that build coverage and blend liquids, powders, and creams with pro-like precision. The exclusive marquis shape mimics the feel of fingertips for a seamless and streak-free finish. This brush pairs perfectly with the Liquid Touch Weightless Foundation (sold separately).

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What it is: A cruelty-free foundation brush packed with soft, silky bristles that build, blend, and buff.Brush Formulation: All formulasCoverage: BuildableHandle Length: 3.93”Bristle Type: SyntheticIngredient Callouts: This product is vegan and cruelty-free.What Else You Need to Know: This plush foundation brush is packed with super soft bristles that build coverage and blend liquids, powders, and creams with pro-like precision. The exclusive marquis shape mimics the feel of fingertips for a seamless and streak-free finish. This brush pairs perfectly with the Liquid Touch Weightless Foundation (sold separately).

Customer reviews

2.0
verified purchase
Fix the design!

I loved this brush so much but, can confirm like others have said, that the bristles fall out. I had to throw it away, sadly.

5/6/2026
3.0
verified purchase

The brush applies product very smoothly and gives a nice, even finish. However, the metal part of the brush is quite pointy and actually scratched my face during use, which was disappointing. Because of this design I ended up returning it.

4/15/2026
1.0
verified purchase
Does not go on smooth and fell apart

Just like the title says, foundation goes on really streaky. I've been using the brush a little over 18 months and today about half the bristles came out in one giant clump. I'll be looking at another brand for the replacement.

4/4/2026
5.0
verified purchase
Must have foundation brush for 3 years now

I love this foundation brush it is amazing! I was shocked by how well it works. It blends foundation like a dream with no streaks. It’s super soft. I’ve had it for 3 years now and it’s in perfect condition. I’d say the people having issues with it falling apart and shedding/bristles coming out is the way you’re cleaning it. All of my makeup brushes (lower end and higher end) are in perfect condition because I use the cinema secrets brush cleaner to clean them. It’s rinse free and removes makeup like a dream. You don’t want to be drenching your makeup brushes in water all the time because they will then fall apart.

3/4/2026
5.0
verified purchase
A must have

I don’t usually leave reviews, but this time I had to. When Selena Gomez describes it as feeling like cashmere on your face, she’s absolutely right. This is the first brush I genuinely look forward to using every morning. Applying my makeup now feels like a soothing, gentle massage. I couldn’t love it more!

2/25/2026
1.0
verified purchase
Not for long term use

It’s a great brush but not a long lasting one! I’ve had mine for less than a year and it fell apart. I’m super disappointed!!!

2/13/2026
4.0
verified purchase

This actually is my first ever foundation brush. I love how easy it is to get great coverage using it. The bristles are soft, but firm, so they pick up the foundation and allow for even distribution.

1/29/2026
3.0
verified purchase
Amazing brush but falls apart.

Absolutely love the brush! Hands down one of my fav ways to apply blush and it always look flawless. However… it falls apart so easily. The bristles just started falling out in clumps ESPECIALLY when cleaning the brush. Makes me so sad because it genuinely is one of my favs but I am scared to purchase a new one and have the same issue in a few months.

12/23/2025
5.0
verified purchase

It has the perfect density, applies makeup without leaving any streaks! Worth the price

11/22/2025
2.0
verified purchase
The only brush I’ve ever had to throw out

This brush is soft and so pretty and I loved it, until it started shedding. A few months into having it, it started losing so much of its hair that the metal part literally scratched me. I just realized it’s the only brush I’ve ever had to throw out, in 29 years!

8/10/2026