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Urban Decay

Eyeshadow Primer Potion - Anti-Aging

4.0 · 1430 reviews
from 1,912 ₽

What it is: A creamy eyeshadow primer with anti-aging benefits that ensures vibrant, crease-free color for up to 24 hours.Ingredient Callouts: Free of parabens. This product is also vegan and cruelty-free.What Else You Need to Know: A vegan beauty favorite, this eye primer preps lids for shadow and eyeliner, intensifying color for all-day wear. Optical blurring pigments create a soft-focus effect that minimizes redness and smooths texture, while anti-aging skincare ingredients help fight the look of wrinkles and improve skin tone.Clinical Results: In a 8-week clinical study:- 100% of participants had a measurable improvement in the appearance of fine lines- 100% had measurably brighter skin- 97% had a measurable improvement in radiance and clarity

Design: 0.33 oz/10 ml

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What it is: A creamy eyeshadow primer with anti-aging benefits that ensures vibrant, crease-free color for up to 24 hours.Ingredient Callouts: Free of parabens. This product is also vegan and cruelty-free.What Else You Need to Know: A vegan beauty favorite, this eye primer preps lids for shadow and eyeliner, intensifying color for all-day wear. Optical blurring pigments create a soft-focus effect that minimizes redness and smooths texture, while anti-aging skincare ingredients help fight the look of wrinkles and improve skin tone.Clinical Results: In a 8-week clinical study:- 100% of participants had a measurable improvement in the appearance of fine lines- 100% had measurably brighter skin- 97% had a measurable improvement in radiance and clarity

Customer reviews

1.0
verified purchase
Doesn’t work!

I decided to give this another try. Big mistake. It was horrible. They must have changed the formula. It did not work ar all. I don't recommend.

8/18/2026
4.0
verified purchase
Shadow stays put when applied correctly

The cringy company and product names aside… This is the only eyeshadow primer worth using. Tip - dab on eyelids with the applicator but use a flat brush to spread all over. I like the sparkle version. sparkle sparklers

4/16/2026
3.0
verified purchase
Unimpressed

This is the second time I've used this primer and I'm not impressed. It does keep the eyeshadow on longer, but the primer dries up in the tube very fast. I mentioned this to the salesperson she commented to make sure it's properly closed. It is and it still does not last very long. 1 month at most.

3/25/2026
2.0
verified purchase
Find something else

Kinda works. They obv reformulated in the last couple of years. This used to be my holy grail, but now it just makes my eyeshadow crease throughout the day, even sandwiched with setting spray. So disappointed in you, Urban Decay.

3/20/2026
3.0
verified purchase
Better primer for glittery shadows

Primer was ok used it in the past but the formula may have changed, better than NARS primer white. Better product to use with glittery eyeshadows since it adheres and less fallout. Good for all skin types and ethnities but may not recommend for tweens or little kids.

3/3/2026
1.0
verified purchase
Waste of money

I formerly was using Smashbox eyelid primer for years and then they changed the formula to vegan and it no longer works. I moved on to Urban Decay original formula and it does the job but again, its not great. I saw the anti aging one come up and gave it a whirl - doesn't even last through an 8hr workday without creasing so really not worth even buying it.

3/2/2026
1.0
verified purchase
skip product for me

I remember this being good when I was around 17 years so I thought let's buy it again 15 years later. well.. it creases really bad for me.

2/2/2026
3.0
verified purchase
Oily

I found this to be a bit oily for my liking, I loved the one by Kat Von D but I can’t find it anymore. I’m still on the hunt for a great primer.

1/23/2026
5.0
verified purchase
Great product

Does not dry out the eye area. Helps shadow to stay on all day!

10/15/2025
5.0
verified purchase

Love this. Makes my eyeshadow go on smooth and stay all day/night

4/14/2025