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shu uemura

Izumi Tonic Strengthening Rice Water Treatment

4.4 · 368 reviews
from 3,398 ₽

What it is: A leave-in treatment, infused with Japanese-sourced rice water, that strengthens and prevents breakage for healthy, nourished hair. Hair Type: Straight, Wavy, Curly, and CoilyHair Texture: Fine and MediumHair Concerns:- Shine- Volumizing- Damage, Split Ends, and BreakageKey Benefits: - Hair is shown to be up to 10 times stronger after one use- Restores damaged hair and protects against future breakage- Leaves strands smooth, shiny, and healthyHighlighted Ingredients:- Rice Water: Rich in amino acids and nutrients that restore elasticity and strength. - Ceramides: Lock in moisture, hydrating and strengthening strands. What Else You Need to Know: Inspired by the centuries-old ancestral Japanese beauty tradition of yu-su-ru, this leave-in treatment is infused with Japanese-sourced rice water, which is renowned for addressing damage and overall permeability while restoring hair’s moisture and elasticity. The nourishing formula makes the perfect addition to any hair-care routine, leaving strands up to 10 times stronger after one use, preventing future breakage, and enhancing softness and shine for healthy-looking results. This product comes in a sleek, eco-conscious bottle made of 95 percent-recycled plastic with eco-friendly ink. Fragrance Description: Invigorating and refreshing, the floral, citrus, and woody scent has top notes of bergamot and lemon with heart notes of ylang-ylang, iris, and rice water on a base of vanilla and sandalwood.Clinical Results: In a controlled study versus non-conditioning shampoo, after 1 use:- Hair was shown to be 10 times stronger In a controlled study, after 28 days:- Hair was smooth, silky, shiny, and healthier

Design: 30 mL/ 1oz

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What it is: A leave-in treatment, infused with Japanese-sourced rice water, that strengthens and prevents breakage for healthy, nourished hair. Hair Type: Straight, Wavy, Curly, and CoilyHair Texture: Fine and MediumHair Concerns:- Shine- Volumizing- Damage, Split Ends, and BreakageKey Benefits: - Hair is shown to be up to 10 times stronger after one use- Restores damaged hair and protects against future breakage- Leaves strands smooth, shiny, and healthyHighlighted Ingredients:- Rice Water: Rich in amino acids and nutrients that restore elasticity and strength. - Ceramides: Lock in moisture, hydrating and strengthening strands. What Else You Need to Know: Inspired by the centuries-old ancestral Japanese beauty tradition of yu-su-ru, this leave-in treatment is infused with Japanese-sourced rice water, which is renowned for addressing damage and overall permeability while restoring hair’s moisture and elasticity. The nourishing formula makes the perfect addition to any hair-care routine, leaving strands up to 10 times stronger after one use, preventing future breakage, and enhancing softness and shine for healthy-looking results. This product comes in a sleek, eco-conscious bottle made of 95 percent-recycled plastic with eco-friendly ink. Fragrance Description: Invigorating and refreshing, the floral, citrus, and woody scent has top notes of bergamot and lemon with heart notes of ylang-ylang, iris, and rice water on a base of vanilla and sandalwood.Clinical Results: In a controlled study versus non-conditioning shampoo, after 1 use:- Hair was shown to be 10 times stronger In a controlled study, after 28 days:- Hair was smooth, silky, shiny, and healthier

Customer reviews

4.0
verified purchase
Great for fine hair

I have thin, fine hair & got this as a sample. 4 stars only for the $$$ price. I used this after a hair mask, hair semi-dry, & sort or scrunched it thru out my hair. Blow dried on low heat, upside down for volume. This sets me up for the whole week ! My hair has way more volume & def looks less thin.

2/21/2026
5.0
verified purchase
Must Have in my Hair Care Routine

[I received this product in exchange for my honest review] This stuff is great and smells amazing! I have noticed my hair isn’t as fragile anymore, has more volume, and even makes my hair shiny. After using this product, I’m left with shiny, silky, smooth hair!

12/23/2025
5.0
verified purchase
Light weight

[I received this product in exchange for my honest review] This product is very light weight. I use it after shampoo, spray from scalp to tip and leave it on and then blow dry. The package looks good too. Easy to bring when traveling

12/19/2025
5.0
verified purchase
A must try!

[I received this product in exchange for my honest review] I absolutely loved this product and I was definitely skeptical of it. But it did a great job of making my hair feel stronger and smoother when I did a blow dry.

12/10/2025
2.0
verified purchase
Made my hair look greasy

[I received this product in exchange for my honest review] I didn’t really care for this product bc it made my hair a bit lifeless and made it get greasy really fast. I honestly haven’t used it enough to see results bc I can’t get past how greasy it seems to make my hair.

12/6/2025
5.0
verified purchase
Lightweight, great-smelling tonic that noticeably

[I received this product in exchange for my honest review] I’ve really enjoyed using the Shu Uemura Izumi Tonic. The first thing I noticed was the pleasant, clean scent — it’s light but luxurious, and it makes using the product feel like a little spa moment. The formula is very lightweight, absorbs quickly, and doesn’t leave my hair greasy or heavy. After applying it regularly, my hair feels stronger, smoother, and less fragile. It also gives a bit more body and softness, which I love. Overall, it’s an easy, low-maintenance product that delivers real results and smells amazing.

12/3/2025
5.0
verified purchase
Great product

[I received this product in exchange for my honest review] This Izumi tonic is strengthening energizing water that contains rice water. It is a spray bottle, and the product is infused with rice water and ceramide. It has a lightweight watery texture, is suitable for sensitive scalp, and helps to protect your hair from breakage and make it up to 10 times stronger. I really liked it and it didn’t weigh down my fine highlighted hair

12/2/2025
5.0
verified purchase
Healthy hair

[I received this product in exchange for my honest review] This hair strengthening product is great overall. It has a nice fragrance that diminishes when sprayed. It felt like it really smoothed and detangled my hair. I didn’t notice anymore breakage when I brushed my hair. Goodbye to split ends and fly aways. Wonderful product that I recommend.

11/28/2025
5.0
verified purchase
A must have!

[I received this product in exchange for my honest review] I love this hair product!! I’ve been using it for several weeks now and have really noticed a difference when styling my hair. My hair feels softer and less frizzy. It has so much more shine to it when I use this product. Not to mention the smell of this is amazing! I also believe it helps my hair hold shape for a lot longer too. I would absolutely buy this again.

11/28/2025
5.0
verified purchase
Unexpected love

[I received this product in exchange for my honest review] As someone with pink hair that has been bleached a lot, breakage is an issue. I have tried this product consistently on wash day and have noticed a decrease in breakage! It smells so so so so good which makes it easy to use consistently. The spray nozzle is a nice mist and you get a lottt of product I the bottle. I’m going to keep using this and would consider repurchase!

11/27/2025