In Stock
Rare Beauty by Selena Gomez

Always an Optimist Soft Radiance Setting Powder

4.4 · 1325 reviews
2,655 ₽

What it is: A silky, do-it-all, talc-free loose setting powder to visibly smooth, blur, and control shine for a soft natural finish and all-day comfort. Coverage: LightFinish: NaturalFormulation: Loose PowderIngredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, and contains less than one percent synthetic fragrance. It is also vegan and cruelty-free.What Else You Need to Know: Super-finely milled and silky to the touch, this powder goes on light and airy to provide sheer, seamless coverage with a subtle but visible radiance and a natural finish. Extend makeup wear, blur the look of pores, and smooth skin’s texture. The custom-designed sifter locks for mess-free storage on the go.Clinical Results:REAL RESULTS100% said it doesn’t look cakey or chalky100% said it layers well and doesn’t disturb makeup98% said it blurs and smooths the look of pores *In an independent consumer perception study of 50 subjects

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What it is: A silky, do-it-all, talc-free loose setting powder to visibly smooth, blur, and control shine for a soft natural finish and all-day comfort. Coverage: LightFinish: NaturalFormulation: Loose PowderIngredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, and contains less than one percent synthetic fragrance. It is also vegan and cruelty-free.What Else You Need to Know: Super-finely milled and silky to the touch, this powder goes on light and airy to provide sheer, seamless coverage with a subtle but visible radiance and a natural finish. Extend makeup wear, blur the look of pores, and smooth skin’s texture. The custom-designed sifter locks for mess-free storage on the go.Clinical Results:REAL RESULTS100% said it doesn’t look cakey or chalky100% said it layers well and doesn’t disturb makeup98% said it blurs and smooths the look of pores *In an independent consumer perception study of 50 subjects

Customer reviews

5.0
verified purchase

Great loose powder, performs well, not cakey. There are definitely no sparkles in it. Will be a regular powder for me for now on.

3/25/2026
5.0
verified purchase
Less Under eye creases

Absolutely love this powder, as someone who creases under the eyes this makes it minimal.

3/17/2026
5.0
verified purchase
Setting Powder that wont make you look gross

I never leave reviews but this powder is so good. My makeup always looked so dry and I picked this up on a whim bc it said “radiant” and it sets well without creasing or caking up, but still looks radiant and dewy without having chunks of glitter in it. Packaging is a little annoying but the powder is so good idc

12/23/2025
5.0
verified purchase
Must have

Love this so much it’s perfect for brightening and really helps matte and set.

11/14/2025
3.0
verified purchase
returned

I purchased this thinking light medium would be my color from the discription , it is way tanner, also there is specks of glitter in it... just fyi

10/29/2025
5.0
verified purchase
A must in my everyday makeup routine!

Been using this product since the day it hit the shelves. Absolutely amazing setting powder, not to heavy and last all day!

10/11/2025
5.0
verified purchase
Favorite Everyday powder

This is the most underrated every day setting powder! It sets my makeup so well, but leaves my skin still looking skin like and not overly perfect. I love Huda, but it’s so matte that it feels more like powder I would wear to a wedding. I love how this wears as the day goes on too! Sooo good!

10/7/2025
4.0
verified purchase
Would definitely recommend

After a few days of using this powder, I have gotten a lot more compliments on my makeup. I have noticed that it leaves my skin looking amazing and I love the product, I just wish the packaging was different.

9/27/2025
5.0
verified purchase
Love it

A nice everyday product! Great performance! Highly recommended

8/17/2025
5.0
verified purchase

love this product so much, helps a ton with my oily skin.

8/4/2026