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NATASHA DENONA

HY-GEN - Energizing & Hydrating Primer Serum

4.5 · 379 reviews
5,310 ₽

What it is: Natasha's lightweight primer serum has a dewy finish, infusing skin with up to 72hrs of continuous moisture while balancing oil for an instant glow.Skin Type: Normal, Oily, Dry, and CombinationHighlighted Ingredients: - SYMCONTROL: Balances excess oil to reduce shine & reinforces skin barrier function.- HYDROVITON: Supply of hydration & improvement of skin’s own water management system.Ingredient Callouts: Free of parabens and mineral oil. It is also vegan and cruelty-free.What Else You Need to Know: This primer serum has a moisturizing, lightweight texture that delivers a natural-looking, transparent, glass skin effect. It includes a special peptide that provides energizing effects on the skin. The primer serum comes in a universal shade suitable for every skin tone and can be used before or after makeup application.

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What it is: Natasha's lightweight primer serum has a dewy finish, infusing skin with up to 72hrs of continuous moisture while balancing oil for an instant glow.Skin Type: Normal, Oily, Dry, and CombinationHighlighted Ingredients: - SYMCONTROL: Balances excess oil to reduce shine & reinforces skin barrier function.- HYDROVITON: Supply of hydration & improvement of skin’s own water management system.Ingredient Callouts: Free of parabens and mineral oil. It is also vegan and cruelty-free.What Else You Need to Know: This primer serum has a moisturizing, lightweight texture that delivers a natural-looking, transparent, glass skin effect. It includes a special peptide that provides energizing effects on the skin. The primer serum comes in a universal shade suitable for every skin tone and can be used before or after makeup application.

Customer reviews

4.0
verified purchase
Lovely!

Great primer and lovely finish. I add to my chest for a little extra shimmer too. Minor meh scent to it but nothing too bad. Overall it’s a yes!

7/14/2026
5.0
verified purchase
Pearls on a Girl!

I did receive this product as a part of a promotion, but I went out and brought it AGAIN WITH MY OWN COINS.I am absolutely delighted with the HY-GEN ORIGINAL Primer Serum. It creates a wonderfully smooth canvas for my makeup application. My foundation now glides on effortlessly and last significantly longer throughout the day. Furthermore, my son feels incredibly hydrated and supple after using it. This primer serum had truly become an essential step in my beauty routine. This primer serum offers a remarkable base for my foundation that resembles pearls. Don't delay, buy it.

6/19/2026
5.0
verified purchase
Summer Essential

I received this product from Natasha Denona in exchange for my honest review. The HY-GEN primer serum is a luxurious product with multiple uses. I've taken a couple weeks to try it as both a serum under moisturizer and as a primer under foundation. The product out of the dropper is a milky white opalescent color that applies smoothly to skin. As a serum, if gives a gorgeous glow to your skin. It's perfect for a day out on the beach when you don't want to wear a full face. As a primer, it helps keep your foundation on all day while giving a more subtle glow from within look. It is a must have if you want a healthy glow without any chunky glitter bits.

6/15/2026
5.0
verified purchase
Always use

After using this product, I feel more confident in my look. It makes me see more hydrating looks in the mirror.

7/22/2026
5.0
verified purchase
Energising & Hydrating Primer Serum.

I received the NATASHA DENONA HY-GEN Original Primer Serum for free from BzzAgent in exchange for my honest opinion. I tried the HY-GEN Energizing & Hydrating Primer Serum and really liked it; it is suitable for all skin types and has a very pleasant scent. This primer-serum balances excess oil and strengthens the skin barrier—features I highly value in a product like this. Best of all, it provides rapid, dual-action hydration thanks to hyaluronic acid and potent nutrients. It’s a fantastic product that refines pores and fine lines, leaving your skin looking fresh, soft, revitalized, and silky. It also helps your makeup last longer and stay looking fresh—as if you’d just applied it—even after hours of wear. I recommend giving it a try!

7/11/2026
3.0
verified purchase
Does nothing under makeup

This does hold makeup on for the entire day, but that glow is totally lost under it. I have tried different brands and products and it doesn't matter. You don't see any glow after putting anything on top of it.

7/5/2026
5.0
verified purchase
Must have

First, I will say the smell was pleasant. The way it made my skin look luminous while also feeling hydrating was pleasant. My skin is normally both dry and oily. It didnt make my oily skin overly oily or feel as such either which was a huge plus for me. I loved using it and once I'm out, I will be purchasing more! I love that its a serum and a primer so it glides effortlessly with your make up. I blend it with my foundation and it goes on smoothly. No issues with my fine lines.

6/30/2026
3.0
verified purchase
Allergic Reaction

I was excited to try it, but I had a bad reaction to it. It turned my face red and itchy. I'm debating whether to attempt it again. If I do, I will update my review.

6/22/2026
5.0
verified purchase
I love it

I tried this as both a serum and a primer. I love it both ways. I love how glowing it makes your skin when used alone. I received this is a free sample, but will definitely purchase when I run out!

6/20/2026
3.0
verified purchase

This was sent to me for an honest review. I googled the product after using it and was shocked at the price, the packaging and the quality of the product really give Dollar General knockoff. $50 for 20ml of any product is insane. It has a stickiness to it and makes me look oily, but if you're going for a glam look it could be nice as a highlighter.

6/19/2026