What it is: A deeply nurturing, strengthening mask infused with Japanese rice water to repair damage, guard against future breakage, and visibly thicken fragile hair.Hair Type: Straight, Wavy, Curly, and CoilyHair Texture: Fine and MediumHair Concerns:- Thinning- Volumizing- Damage, Split Ends, and BreakageKey Benefits: - Leaves strands 30X stronger and increases hair diameter- Reduces split ends by up to 91 percent and guards against breakage due to brushing- Leaves strands soft, smooth, and shinyHighlighted Ingredients:- Rice Water: Is rich in amino acids, vitamins, and antioxidants that help restore damaged hair and guard against future breakage.Ingredient Callouts: This product comes in recyclable packaging.What Else You Need to Know: Inspired by yu-su-ru, the centuries-old Japanese beauty tradition of bathing hair in rice water, the Izumi Tonic range helps restore damaged strands, guards against future breakage, and reveals healthier, smoother hair. This nourishing, strengthening, and rich mask intensely hydrates and visibly thickens strands, restoring key nutrients and repairing damage due to brushing. The precious rice water it contains is sourced from Hyogo, Japan in an eco-friendly manner.Fragrance Description: The vibrant, woody, musky fragrance reinterprets a breathtaking rice-field horizon. It opens with bergamot and lemon top notes and unfolds with a heart of precious ylang-ylang, iris, and sweet rice water resting on a base of sandalwood and vanilla.Clinical Results: In a controlled study using a system of Izumi Tonic Shampoo, Mask and Serum- Hair diameter is thicker, hair is shinier- Hair is 30x stronger** When used system of Izumi Tonic Shampoo + Mask + serum vs. non. Conditioning shampoo- Appearance of split ends is reduced by 91%****When used system of Izumi Tonic Shampoo + Mask + serum vs. non. Conditioning shampoo
International delivery
Shipping calculated at checkout
Returns & exchanges
Within 30 days of delivery
What it is: A deeply nurturing, strengthening mask infused with Japanese rice water to repair damage, guard against future breakage, and visibly thicken fragile hair.Hair Type: Straight, Wavy, Curly, and CoilyHair Texture: Fine and MediumHair Concerns:- Thinning- Volumizing- Damage, Split Ends, and BreakageKey Benefits: - Leaves strands 30X stronger and increases hair diameter- Reduces split ends by up to 91 percent and guards against breakage due to brushing- Leaves strands soft, smooth, and shinyHighlighted Ingredients:- Rice Water: Is rich in amino acids, vitamins, and antioxidants that help restore damaged hair and guard against future breakage.Ingredient Callouts: This product comes in recyclable packaging.What Else You Need to Know: Inspired by yu-su-ru, the centuries-old Japanese beauty tradition of bathing hair in rice water, the Izumi Tonic range helps restore damaged strands, guards against future breakage, and reveals healthier, smoother hair. This nourishing, strengthening, and rich mask intensely hydrates and visibly thickens strands, restoring key nutrients and repairing damage due to brushing. The precious rice water it contains is sourced from Hyogo, Japan in an eco-friendly manner.Fragrance Description: The vibrant, woody, musky fragrance reinterprets a breathtaking rice-field horizon. It opens with bergamot and lemon top notes and unfolds with a heart of precious ylang-ylang, iris, and sweet rice water resting on a base of sandalwood and vanilla.Clinical Results: In a controlled study using a system of Izumi Tonic Shampoo, Mask and Serum- Hair diameter is thicker, hair is shinier- Hair is 30x stronger** When used system of Izumi Tonic Shampoo + Mask + serum vs. non. Conditioning shampoo- Appearance of split ends is reduced by 91%****When used system of Izumi Tonic Shampoo + Mask + serum vs. non. Conditioning shampoo
I love this hair mask. I use the Shu Uemura shampoo from this line and together my hair feels stronger and healthier. I have frizzy hair and this mask helps with that too.
I have used many high end masks for my hair. This one I left overnight in my hair as part of my hair care routine. Putting it in my hair, I noticed that I actually needed less than I thought. Even though I really like to drench my hair, a little goes a long way with this one. I also really like the smell and was basking in it. I upon rinsing and styling, I do agree that my hair seemed stronger, without seeming dry. But I did not notice my hair looking better or worse. However, if it makes my hair stronger and healthier after 1 use, that’s a major win in my book. My hair also does feel soft and manageable. I think it’s worth knowing the initial results vs long term results, so I’ll be back with another review after I finish the jar.
I’m on my third order of this and it’s truly elite. So hydrating but doesn’t weigh down my fine hair. I feel confident that it’s contributing to the health of my hair. Highly recommend!
This hair mask by Shu Uemura uses rice water to strengthen and thicken hair, making it feel healthier, softer, and shinier. It’s especially good for fine or damaged hair and helps reduce breakage and split ends. The scent is light and clean, and the texture is rich and creamy. It Makes hair stronger and thicker, Reduces breakage, Smells great, Works well for color-treated hair. The only downside is that May not be hydrating enough for very dry or curly hair. Otherwise it’s really Great for anyone wanting to strengthen and protect their hair with a luxurious treatment.
The cold Midwest winters make my hair feel super dry - but this hair mask brings the softness back to my hair. I’ve tried other hair masks, but nothing is quite like this one. It’s worth the splurge!
I am almost out of my first purchase of this incredible hair mask. My hair is so long and pretty now! It makes my long hair strong and soft. Sometimes I'll use it as a rinse and it still works it's magic. I recommends it to a friend whose hair is thinning out a little bit and I know she will benefit. I highly recommend for anyone. My hair is thick but very fine and doesn't do well with too much heat. I don't have to worry about breakage using this mask.
I have fine curly hair that I straighten often it’s dry and frizzy and highlighted. This mask made my hair feel so soft and healthy and even fuller ! It’s very expensive but since I don’t use much it lasts me a long time. It also doesn’t weigh down my hair.
Received this as a sample. Super thick hair felt so nourished after one use.
I received this product in exchange for a review. This Izumi Tonic Strengthening & Thickening Rice Water Hair Mask is actually pretty good. It was easy to use and worked better than I anticipated. My hair felt great after using it, smooth and strong. It lasted for about 4 days before I felt I had to wash my hair again, which for me is a good amount of time. With my hair these hair masks typically last about 1-2 days. I am pleasantly surprised by this product. The only thing I didn’t care for was the scent, it was a little stronger than I prefer, but because this product worked so well I would deal with the scent, and the scent is more of a personal thing, so other people may not mind it as much. If it wasn’t for the price point on this I would consider purchasing it because of how well it worked. I would recommend it for people looking for a good hair mask that actually works, and people that can fit it in to their budgets.
I received Izumi Tonic Strengthening & Thickening Rice Water Hair Mask to try for free in exchange for my honest review. I have been trying to get my hair silver, in vain, for awhile before I got to try this. I had bleached it, toned it, dyed it, toned it again, and even tried the color depositing condition. Needless to say my hair was damaged. The results with one use of this mask were amazing. I can already see the results and can't wait until I can try it a few more times.
