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Fenty Beauty by Rihanna

Hella Thicc Volumizing Mascara

4.2 · 1961 reviews
from 1,381 ₽

What it is: A long-wear, transfer-resistant mascara that delivers instant volume without the weight and lifts and lengthens lashes for a bold, dramatic look.Formulation Type: VolumizingBenefits: Long-wearingIngredient Callouts: This product is cruelty-free.What Else You Need to Know: Get irresistibly thick and lifted lashes. This long-wear mascara lengthens, lifts, and delivers curvaceous volume—plus it resists sweat, humidity, and transfer. The ultra-slick formula glides on smoothly, coating every lash in one swipe.

Design: Cuz I'm Black

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What it is: A long-wear, transfer-resistant mascara that delivers instant volume without the weight and lifts and lengthens lashes for a bold, dramatic look.Formulation Type: VolumizingBenefits: Long-wearingIngredient Callouts: This product is cruelty-free.What Else You Need to Know: Get irresistibly thick and lifted lashes. This long-wear mascara lengthens, lifts, and delivers curvaceous volume—plus it resists sweat, humidity, and transfer. The ultra-slick formula glides on smoothly, coating every lash in one swipe.

Customer reviews

4.0
verified purchase
10/10

[I received this product in exchange for my honest review] LOVED this mascara, this was no filter after hours of wearing it. Lashes stayed up and curled. It never clumped on me! Easy to take off! Would definitely buy again!

8/22/2026
5.0
verified purchase
Best Mascara!

[I received this product in exchange for my honest review] One of the best mascaras I have ever tried. Super pigmented and makes my lashes look longer and more volume with just one coat. Other mascaras I need like 3 coats. I love how it looks and how it lasts! Also no clumping which is a must!

7/26/2026
5.0
verified purchase
Amazing!

I love this Fenty mascara! It doesn’t clump or flake. I Don’t even feel like I’m wearing mascara. It does a really good job of separating the lashes. I would pay full price for this mascara! I highly recommend it!

7/23/2026
5.0
verified purchase
my new favorite

one of my favorite mascaras. this holds a curl, adds volume, no flaking, no smudging, adds length and volume without weighing your lashed down or making them crunchy. finding a brown mascara that looks this good isn’t easy.

7/21/2026
5.0
verified purchase
I love this!

[I received this product in exchange for my honest review] I love this mascara! It doesn’t smear, and it makes my lashes appear much longer. It doesn’t clump when I use it, and it is easy to apply. It has a sleek design which I like.

7/13/2026
4.0
verified purchase

This is my favorite mascara! I don’t naturally have long lashes, but this makes them long and thick. My only critique is that it tends to smudge under my eyes after a long day, even when I use the Fenty lash primer.

7/13/2026
3.0
verified purchase
More Lengthening than Volumizing

[I received this product in exchange for my honest review] I had high expectations for this mascara based on the claims, but it didn’t quite deliver the volume I was hoping for. Instead of making my lashes look thicker, I found that it mainly lengthened them. If you’re looking for a more natural, elongated lash look, you’ll probably enjoy it, but it wasn’t as dramatic as I expected. The formula wears well throughout the day without much flaking or smudging, which I appreciated. However, the large brush made it a little difficult to apply neatly, especially on my inner corners. It also started to get slightly clumpy after a second coat. Overall, it’s a decent mascara, but I was expecting more volume than length. I don’t think it’s a bad product, it just didn’t live up to its “Hella Thicc” name for me.

7/8/2026
3.0
verified purchase
It’s Okay

[I received this product in exchange for my honest review] This mascara is okay, nothing special. I expected more since I’ve tried other products from this brand and loved it. The images attached is what the mascara looks like with two coatings. It brushes on easily and can be taken off easily as well. However, I did find that this mascara works best when applied over a different mascara.

7/8/2026
1.0
verified purchase
Not smudge proof, transfer proof, etc.

This formula does not do what it says it will. Upon the first application, within an hour I had dark circles under my eyes tell the pigment being carried with the oils in my skin. I had a stressful day, periodically checking my face between meetings to ensure I did not appear to have had a late night the night before. Had to return the product, it did not deliver.

8/24/2026
4.0
verified purchase
So good

[I received this product in exchange for my honest review] This is one of my favorite mascaras. It is so lengthening and volumizing at the same time. There are no clumps. It's a little hard to remove, but I am used to tubing mascara.

8/10/2026