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Bobbi Brown

Vitamin Enriched Smoothing Serum with Niacinamide + Vitamin C

4.8 · 369 reviews
9,133 ₽

What it is: A two-in-one smoothing serum and glow essence, enriched with niacinamide and vitamin C, that visibly boosts moisture and radiance, brightens dark spots, and preps skin for makeup.Highlighted Ingredients: - Niacinamide (Vitamin B3): Provides long-term hydration.- Vitamin C: Fights dullness and visibly brightens skin tone over time.- HydroGlow Fruit Complex and Cactus Flower: Delivers long-lasting moisture for a hydrated, healthy-looking glow.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, sulfates SLS & SLES, triclocarban, and triclosan.What Else You Need to Know: Infused with ten potent skin-caring ingredients, this multitasking serum formula gives skin an overnight moisture boost and a fresh, hydrated glow while helping smooth and even skin texture. When used with Vitamin Enriched Face Base (sold separately), it helps visibly plump skin and smooth makeup application.Clinical Results: In clinical testing on 21 women:- 100% had a boost in moisture overnightIn clinical testing on 51 women, after using product for 4 weeks:- Smoother, brighter, more even-toned skin - 92% say skin looks more radiant In clinical testing on 51 women, after using product for 8 weeks: - 91% showed an improvement in the look of acne marksIn consumer testing on 160 women after using Vitamin Enriched Smoothing Serum 2X per day for 4 weeks and then a regimen of Vitamin Enriched Smoothing Serum followed by Vitamin Enriched Face Base twice per day for 1 week:- 91% agree makeup goes on smoothly with these products Based on ISO 16128 Standard, from plant, non-petroleum mineral, and/or water sources:- 89% naturally derived ingredients

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What it is: A two-in-one smoothing serum and glow essence, enriched with niacinamide and vitamin C, that visibly boosts moisture and radiance, brightens dark spots, and preps skin for makeup.Highlighted Ingredients: - Niacinamide (Vitamin B3): Provides long-term hydration.- Vitamin C: Fights dullness and visibly brightens skin tone over time.- HydroGlow Fruit Complex and Cactus Flower: Delivers long-lasting moisture for a hydrated, healthy-looking glow.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, sulfates SLS & SLES, triclocarban, and triclosan.What Else You Need to Know: Infused with ten potent skin-caring ingredients, this multitasking serum formula gives skin an overnight moisture boost and a fresh, hydrated glow while helping smooth and even skin texture. When used with Vitamin Enriched Face Base (sold separately), it helps visibly plump skin and smooth makeup application.Clinical Results: In clinical testing on 21 women:- 100% had a boost in moisture overnightIn clinical testing on 51 women, after using product for 4 weeks:- Smoother, brighter, more even-toned skin - 92% say skin looks more radiant In clinical testing on 51 women, after using product for 8 weeks: - 91% showed an improvement in the look of acne marksIn consumer testing on 160 women after using Vitamin Enriched Smoothing Serum 2X per day for 4 weeks and then a regimen of Vitamin Enriched Smoothing Serum followed by Vitamin Enriched Face Base twice per day for 1 week:- 91% agree makeup goes on smoothly with these products Based on ISO 16128 Standard, from plant, non-petroleum mineral, and/or water sources:- 89% naturally derived ingredients

Customer reviews

5.0
verified purchase

Nice serum- hydrates well and contains good vitamins for aging skin

1/14/2026
2.0
verified purchase
Broke me out so bad I felt like I was a teen again

I wanted to love this product so much as I love all other things in their vitamin enriched line but this serum broke me out SO bad. And the deep, painful pimples. I’ve stopped using this product for two weeks and I’m still trying to heal my skin from this. I don’t have sensitive skin so this is very unsustainable but just a warning!

2/1/2024
5.0
verified purchase

I received this Vitamin Enriched Smoothing Serum to try out and review complimentary from Bobbi Brown Skincare in exchange for my honest opinion. I really am liking this skincare serum so far, and have been noticing a difference in my skin’s appearance. I feel like this face serum has definitely been helping make my skin look brighter and more nourished!

1/12/2024
5.0
verified purchase
A great staple product for my skincare routine!

This serum is definitely a game changer for my winter skin! Bobbi Brown always delivers! Firstly, the packaging is great, with the glass bottle and pump style applicator I get to customize the ideal dosage I need for my skin. The citrus-like fragrance is very pleasant yet not overpowering. I also really love the texture. It's right on point with a classic serum, milky-like, and it delivers instant hydration. With the powerhouse of vitamins and beneficial ingredients in this serum I feel songood about using this product within my skincare regimen. I've been using it for a few weeks now and my skin is really taking in the results. My skin is looking very glowy and plump. The texture is very minimal and just by looking at my skin you'd never think I had dry skin. This serum definitely exceeded my expectations! Love it and will be making it a permanent staplein my skincare routine! Product was gifted to me by Bobbi Brown.

1/5/2024
5.0
verified purchase
Worth the price and great skin prep

Love the feel and brand. Have become a huge Bobbi Brown fan. Beautiful feel after use, and sits well after sun block and primer after morning prep. I never realized the importance of using Vitamin C in the prep. Awesome product.

9/1/2026
5.0
verified purchase
It a keeper!

This serum makes your skin look and feel beautiful! It's light, with a pleasant orangey scent and it melts into your skin. I can definitely see a difference in my overall skin tone, and at 60, that says a lot! Combined with the primer, there is no need for makeup. LOVE this product!! Well worth the money!

8/15/2026
5.0
verified purchase
Love ❤️

This is my forever number one serum,although it used to be EVEN better last year when I first purchased, since then they changed the formula :( if you are like me and you hate foundation, just do botox,get this serum and a mascara. Thats all you need to look fresh and glowy

2/22/2026
5.0
verified purchase

10/10 I love it my texture is slowly going away but the smell is so strong like orange I have oily dry sensitive non acne prone skin

11/18/2025
1.0
verified purchase
Skip this

It’s a whole heartfelt no from me. I love the potted version but this one was just atrocious. It made my skin feel stretched and sticky, I also broke out in those small white bumps. 10/10 do not recommend!

1/9/2025
5.0
verified purchase
Love

Got this for my mom a few weeks ago and she absolutely loves it! I tried it myself and it leaves your skin looking so radiant. Very good!

1/1/2025