In Stock
Hourglass

Unlocked™ Soft Matte Lipstick

4.6 · 211 reviews
4,036 ₽

What it is: An innovative, primer-infused lipstick that envelops lips in rich color for a soft-matte finish that lasts all day. Formulation Type: Lipstick Benefits: Long-wearingIngredient Callouts: Free of parabens, phthalates, mineral oil, and sulfates SLS & SLES. It is also gluten-free and cruelty-free.What Else You Need to Know: This collection features Red 0, a true red formulated with an exclusive vegan replacement for carmine, the industry's standard red pigment. Hourglass donates five percent of net profits from each Unlocked purchase to the NHRP, an organization working to secure fundamental rights for animals.Clinical Results: In a US consumer study of 30 participants:   - 97% said the product is easy to apply and comfortable on lips- 94% said the product has full-coverage color payoff

Design: Currant 362

International delivery

Shipping calculated at checkout

Returns & exchanges

Within 30 days of delivery

What it is: An innovative, primer-infused lipstick that envelops lips in rich color for a soft-matte finish that lasts all day. Formulation Type: Lipstick Benefits: Long-wearingIngredient Callouts: Free of parabens, phthalates, mineral oil, and sulfates SLS & SLES. It is also gluten-free and cruelty-free.What Else You Need to Know: This collection features Red 0, a true red formulated with an exclusive vegan replacement for carmine, the industry's standard red pigment. Hourglass donates five percent of net profits from each Unlocked purchase to the NHRP, an organization working to secure fundamental rights for animals.Clinical Results: In a US consumer study of 30 participants:   - 97% said the product is easy to apply and comfortable on lips- 94% said the product has full-coverage color payoff

Customer reviews

5.0
verified purchase
Foxglove

Extremely pigmented and rich color. On me, it ran warm and gave a terracotta vibe. If I blot it upon application, it gives a nice “blurred” look. I found to be good quality and value.

7/26/2026
5.0
verified purchase

I looked everywhere for this perfect colour of pink and in so in love with it. This is a long lasting lipstick that looks and feels very velvety soft without being greasy. Will be repurchasing this again!

6/20/2026
5.0
verified purchase
A unique color

I absolutely love this color. I find it so unique, if you have medium to fair skin this color suits you perfectly. It’s such a classy color that can elevate a simple eye look and it doesn’t need a lip liner.

5/15/2026
4.0
verified purchase
The perfect nude

I’ve been on the hunt for a good matte lipstick for a nudey lip and this color is gorgeous. The packaging is not my favorite I feel like it should feel more luxurious given the price but the formula is fantastic. It’s full coverage is doesn’t dry out the lips.

5/15/2026
5.0
verified purchase
One of the best lipstick formulas I’ve tried

Hourglass honestly makes one of my favorite lipstick formulas ever. The texture is unbelievably soft and smooth — it almost feels like the lipstick is melting into your lips in the best way possible. I bought this shade as a gift, but I tried the tester in store and the color is exactly the kind of red I love: elegant, muted, and sophisticated instead of a super bright ruby or blue-toned red. It feels luxurious both in texture and color. I already own another shade from this line and absolutely love it. My only complaint is that I wish they had a bigger shade range because I would definitely buy more.

5/13/2026
5.0
verified purchase

Looked up and down on Sephora , ulta , TikTok for the perfect red . I couldn’t decide online but i immediately hearted this one and in person it was the BEST . Paired it with cranberry From ABH it’s gorgeous. I wish there was a more affordable option but the high end side knows how to make reds

4/7/2026
5.0
verified purchase
New favorite in my Routine!!

I am low key minimal makeup gal and this goes on beautifully and stays on! I got the color Tulip and it’s almost my lip color! I have pigmented lips and most nudes turn orange on me… So glad I tried this one! Will get more colors!

8/9/2025
5.0
verified purchase
A very nice lipstick

I love the soft feeling on lips. Color stays true and lips are not dry. Feels luxurious.

5/14/2025
5.0
verified purchase
Brown girlies must grab this

Loved it….. that colour compliments brown skin All the brown girls must try it once (medium fair skin tones)

5/13/2025
5.0
verified purchase
My all-time go-to lipstick

My review is in no way incentivized, nor do I leave lots of reviews here, but I am compelled to write one for this lipstick. This hourglass matte lipstick is by far the best product on the market. First, I love the texture. It's a velvety type of matte lipstick without making your lips crunchy. Also, the shades they've created are so beautiful. There isn't a single one that's tacky, and I'm extremely picky about lipstick colors. The poppy genuinely makes me skin look brighter, giving my face that instant pop of glow. Just from putting one lipstick on! Finally, it's super long-lasting. I eat and sleep with this on and it's still stays on my lips. There, done! Credit given where credit is due.

2/6/2025