What it is: A restorative treatment for blondes that instantly tones, eliminates brassiness, and brightens strands while hydrating and adding shine.Hair Texture: Straight, Wavy, Curly, and CoilyHair Type: Fine, Medium, and ThickHair Concerns:- Brassiness- Damage, Split Ends, and Breakage- DrynessKey Benefits: - Instantly tones brassiness and brightens strands- Increases elasticity and softens dry, brittle hair- Treats existing damage and prevents future damageHighlighted Ingredients:- Pure Violet Pigment: Rapidly removes brassiness and yellow tones from blonde and highlighted hair.- Restorative Protein and Pea Extract: Target damaged strands, restore softness and elasticity, and seal split ends for healthier-looking hair.- Moringa, Olive, and Coconut Oils: Repair damage and intensely hydrate the hair shaft.Ingredient Callouts: Free of sulfates SLS & SLES. It is also gluten-free and cruelty-free.What Else You Need to Know: Stay bright with this restorative, softening treatment specially formulated for blondes. Its supercharged, concentrated formula instantly tones with violet pigments, eliminating brassiness and brightening strands. Additionally, a blend of rich oils and lavender extract leaves hair nourished, ultra-soft, and restored.Fragrance Description: Oribe’s signature Côte d’Azur scent is a sun-drenched blend of Mediterranean citrus and white butterfly jasmine.Clinical Results: In a consumer-panel survey of 104 women, after 2 uses:- 91% said treatment removed unwanted brassiness- 86% said hair looked brighter and more vibrant- 85% said hair looked healthier- 80% said hair felt less brittle and looked less damagedThisproduct is an Allure Best of Beauty award winner.
International delivery
Shipping calculated at checkout
Returns & exchanges
Within 30 days of delivery
What it is: A restorative treatment for blondes that instantly tones, eliminates brassiness, and brightens strands while hydrating and adding shine.Hair Texture: Straight, Wavy, Curly, and CoilyHair Type: Fine, Medium, and ThickHair Concerns:- Brassiness- Damage, Split Ends, and Breakage- DrynessKey Benefits: - Instantly tones brassiness and brightens strands- Increases elasticity and softens dry, brittle hair- Treats existing damage and prevents future damageHighlighted Ingredients:- Pure Violet Pigment: Rapidly removes brassiness and yellow tones from blonde and highlighted hair.- Restorative Protein and Pea Extract: Target damaged strands, restore softness and elasticity, and seal split ends for healthier-looking hair.- Moringa, Olive, and Coconut Oils: Repair damage and intensely hydrate the hair shaft.Ingredient Callouts: Free of sulfates SLS & SLES. It is also gluten-free and cruelty-free.What Else You Need to Know: Stay bright with this restorative, softening treatment specially formulated for blondes. Its supercharged, concentrated formula instantly tones with violet pigments, eliminating brassiness and brightening strands. Additionally, a blend of rich oils and lavender extract leaves hair nourished, ultra-soft, and restored.Fragrance Description: Oribe’s signature Côte d’Azur scent is a sun-drenched blend of Mediterranean citrus and white butterfly jasmine.Clinical Results: In a consumer-panel survey of 104 women, after 2 uses:- 91% said treatment removed unwanted brassiness- 86% said hair looked brighter and more vibrant- 85% said hair looked healthier- 80% said hair felt less brittle and looked less damagedThisproduct is an Allure Best of Beauty award winner.
SKU
2-P511947
Brand
Oribe
Category
beauty / hair-care / hair-masks-treatments
Variants
1
Customer reviews
5.0
verified purchase
My go to for brassiness
I no longer use purple shampoos in my hair after this! I’ve been getting my hair bleached for over 10 years and hate when it’s brassy, my hair stylist recently recommended this instead of purple Shampoos and I fell in love. It doesn’t dry out your hair like purple shampoos do and find it doesn’t make my blonde look muddy like purple shampoos can! You don’t have to use a lot and only need to use like once a week max.
4/8/2025
5.0
verified purchase
A MUST! magicccccc
literal magic in a bottle. worth every penny. i’ve been light ash blonde / blonde over 20 years (naturally medium brown hair that tends to pull warm) and i am constantly trying new purple shampoos etc to maintain my hair between appointments or even just to fix/blend it better after getting my hair better. just be sure not to leave it on too long or your hair (if light enough) will keep the purpleish tone. if that happens, i just shampoo my hair again and condition after. it is slightly drying for my hair, so regardless i condition after. but seriously it is amazing and a must try!
2/19/2025
4.0
verified purchase
Hair must have for blondes
This hair treatment is great for blonde hair to tone down brassiness and hydrate hair leaving it look healthy and shiny
1/22/2025
4.0
verified purchase
Luxury Blonde Hair Treatment
I just recently splurged on this product and this is my first time using an Oribe product. I have used it twice and so far I'm really liking the results. I only use a small amount on the top of my head and after blow-drying my hair, my blonde locks are more noticeable! I love the smell of the product too!!
I'm giving 4 stars because I've only used it twice so far and I wish the bottle was bigger especially for the price.
11/26/2024
5.0
verified purchase
Blonde Treatment
My hair is absolutely gorgeous after using this product! This is a must have for all my blondies out there wanting to repair their hair!
10/24/2024
5.0
verified purchase
Nice new product.
Amazing product! I’ve had blonde hair for so long and I love how it vibrant a the color more! And leaves An amazing shine! The price for product is decent for the product.
9/12/2024
5.0
verified purchase
Great toner for blonde hair
This treatment is perfect for toning blonde hair that's golden. It turns it into a beautiful neutral to ash blonde depending on how light your blonde is. It doesn't have a real noticeable scent. The packaging of the product is absolutely beautiful and easy to use.
7/30/2024
4.0
verified purchase
Great product
Great product. Love the results!! Only needed to use a couple of times to see the result.
7/20/2024
5.0
verified purchase
Great toner for blonde hair
This treatment is perfect for toning blonde hair that's golden. It turns it into a beautiful neutral to ash blonde depending on how light your blonde is. It doesn't have a real noticeable scent. The packaging of the product is absolutely beautiful and easy to use.
7/12/2024
4.0
verified purchase
Hoping for results with continued use!
I generally love Oribe, so I was excited to try this! It smells pretty good especially for a purple product, but not as scent-forward as oribe’s other scents. I found it very difficult to get out of the nozzle, so I’ve been unscrewing the top. I haven’t noticed a massive difference in tone, but it makes my hair soft!
