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JOSIE MARAN

Whipped Argan Oil Firming + Hydrating Face Butter Moisturizer

4.1 · 1442 reviews
from 1,912 ₽

What it is: A uniquely air-whipped, lightweight, yet rich multi-benefit face cream clinically shown to increase firmness and hydration after one use. Skin Type: Normal, Dry, Combination, and OilySkincare Concerns: Pores, Dryness, and Loss of Firmness and ElasticityHighlighted Ingredients:- Argan Oil: An abundant source of essential fatty acids, antioxidants, and vitamin E.- Sodium Hyaluronate: A smaller form of hyaluronic acid that locks in hydration to visibly plump and smooth.- Shea Butter and Squalane: "Good fats" that moisturize, soothe, prevent moisture loss, and restore suppleness.Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free.What Else You Need to Know: Josie Maran’s proprietary air-whip technology blends organic argan oil, squalane, and sodium hyaluronate (a smaller form of hyaluronic acid) to light-as-air perfection for intense, nourishing hydration; reduced appearance of fine lines and wrinkles; improved barrier function; and fewer visible pores.Clinical Results: In a clinical study of 30 participants:- 100% experienced an increase in skin firmness and hydration in a single application- Clinically proven to improve skin firmness and hydration after 1 useIn a clinical study of 30 participants, after 24 hours:- 100% showed improved skin-barrier function, meaning less moisture lost from the skin- 97% saw an improvement in the appearance of pores after 4 weeks- Clinically proven to improve skin’s barrier function and the look of poresProducts formulated without certain ingredients, including parabens, sulfates, phthalates, and mineral oils, from brands that have met our specific criteria for ingredient sourcing and formulation, packaging, environmental commitments, and consumer transparency. Learn more here.

Design: 1.7 oz / 50 ml

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What it is: A uniquely air-whipped, lightweight, yet rich multi-benefit face cream clinically shown to increase firmness and hydration after one use. Skin Type: Normal, Dry, Combination, and OilySkincare Concerns: Pores, Dryness, and Loss of Firmness and ElasticityHighlighted Ingredients:- Argan Oil: An abundant source of essential fatty acids, antioxidants, and vitamin E.- Sodium Hyaluronate: A smaller form of hyaluronic acid that locks in hydration to visibly plump and smooth.- Shea Butter and Squalane: "Good fats" that moisturize, soothe, prevent moisture loss, and restore suppleness.Ingredient Callouts: This product is vegan, gluten-free, and cruelty-free.What Else You Need to Know: Josie Maran’s proprietary air-whip technology blends organic argan oil, squalane, and sodium hyaluronate (a smaller form of hyaluronic acid) to light-as-air perfection for intense, nourishing hydration; reduced appearance of fine lines and wrinkles; improved barrier function; and fewer visible pores.Clinical Results: In a clinical study of 30 participants:- 100% experienced an increase in skin firmness and hydration in a single application- Clinically proven to improve skin firmness and hydration after 1 useIn a clinical study of 30 participants, after 24 hours:- 100% showed improved skin-barrier function, meaning less moisture lost from the skin- 97% saw an improvement in the appearance of pores after 4 weeks- Clinically proven to improve skin’s barrier function and the look of poresProducts formulated without certain ingredients, including parabens, sulfates, phthalates, and mineral oils, from brands that have met our specific criteria for ingredient sourcing and formulation, packaging, environmental commitments, and consumer transparency. Learn more here.

Customer reviews

1.0
verified purchase
Nope nope nope.

To the touch, it feels light and cool. But once you get past the smell of it and apply it, it lets you down. I have mature nicely hydrated skin, and this felt sticky and not very hydrating. My face feel tight and worse off

4/3/2026
5.0
verified purchase
Good for combo skin, not for dry skin

It is a light moisturizer. I have combination skin and it worked for me, but not hydrating enough for the night routine or winter when I need extra hydration. If you have dry skin, this is not for you.

3/27/2026
2.0
verified purchase
Terrible pilling!!

So bummed about this formula. It used to hydrating and left my skin glowing. It’s not as hydrating and it PILLS LIKE CRAZY!!! I tried with my usual serums under and also on its own and both times it pilled. Sad to say but it’s going back

1/31/2026
5.0
verified purchase
Hydrating & long lasting

I love it, hydrating & long lasting. The smell isn’t unbearable like the body butters. You can definitely see the hydration on your face.

12/30/2025
1.0
verified purchase
Did they change the formula??

I have been using this for years. I have eczema and this is the only thing I used around my eyes. Was excellent! Now my eyes are dry and it isn't working the same. I know they changed the jar. I didn't know they changed the formula!

11/28/2025
2.0
verified purchase
new formula-not good for dry skin

I used to absolutely LOVE this face butter. it was perfectly whipped and gorgeous once applied giving such a natural moisturized and healthy glow. i would swear by this product! I was hesitant after seeing the reviews about the reformulation after the new designs came out, but I figured I'd give it a try. it has completely changed unfortunately. even after applying double the amount I put--my face was still not moisturized like it used to be with only one application of this product. you can even tell in the consistency--its thinner and not as whipped as it used to be in all those ads from Josie Maran back when it first came out. so sad now I have to look for a new product to come even close to what it used to be.

8/2/2025
5.0
verified purchase
Hydrating cream

This is such a soothing cream that soaks into the skin and leaves it feeling hydrated. I have eczema and this calms my skin. I will say that if you are not exfoliating it will pill and remove the dead skin, I appreciate this

4/8/2025
1.0
verified purchase
Waste of money

It peels horribly. I can’t return it but I would love to.

6/18/2026
5.0
verified purchase
Nice and hydrating

I got this moisturizer along with the oil and sunscreen. The moisturizer is very hydrating and a little goes a long way. Works well with other facial products.

6/13/2026
1.0
verified purchase

I thought that this product was for all skin types. I liked that it was for mature skin too. I have oily skin and it definitely wasn't for me. It made my face extra oily and it takes a while to blend into the skin, even after emulsifying it with my fingers first.

5/13/2026