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Rare Beauty by Selena Gomez

Soft Pinch Liquid Contour

4.7 · 2178 reviews
3,186 ₽

What it is: A weightless, easy-to-blend liquid contour that defines and enhances for a naturally lifted look that lasts. Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also cruelty-free.What Else You Need to Know: This blendable, streak-free formula goes on evenly and seamlessly, defining your favorite features with the look of real shadows. The result is a naturally sculpted look that’s never muddy, cakey, patchy, or greasy. It is made to last all day without fading, it layers beautifully under and over makeup.Clinical Results: In an independent consumer perception study of 54 people: - 100% said it doesn’t disturb makeup underneath - 98% said it glides on smoothly and the applicator makes it easy to apply - 96% said it never looks cakeyThis product is an Allure Best of Beauty award winner.

Design: Gentle

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What it is: A weightless, easy-to-blend liquid contour that defines and enhances for a naturally lifted look that lasts. Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also cruelty-free.What Else You Need to Know: This blendable, streak-free formula goes on evenly and seamlessly, defining your favorite features with the look of real shadows. The result is a naturally sculpted look that’s never muddy, cakey, patchy, or greasy. It is made to last all day without fading, it layers beautifully under and over makeup.Clinical Results: In an independent consumer perception study of 54 people: - 100% said it doesn’t disturb makeup underneath - 98% said it glides on smoothly and the applicator makes it easy to apply - 96% said it never looks cakeyThis product is an Allure Best of Beauty award winner.

Customer reviews

5.0
verified purchase
New addition to my routine 💕

I lowkey use it as a bronzer bc its perfect for my neutral-cool olive tone!! Wore this for work and it stayed the entire day and was not patchy (I did set it with the Saie powder bronzer in Amalfi) so oretty 😍😍

9/3/2026
3.0
verified purchase
Not suitable for very fair skin

This was recommended to me as a contour for my very fair cool toned skin, this shade turned out much warmer and more orange than expected. I was however able to repurpose it into a bronzer. The formula itself is wonderful and blends easily, and the built-in applicator provides a smooth, precise application, although I find it better to apply to my hand and take a brush form there. I would definitely purchase this again if the shade range expanded to include truer, cooler tones for us pale girlies!

9/3/2026
5.0
verified purchase
Must have for makeup routine

I’ve been using this for a year and still so much inside. It’s so good. Not too dark. Just the perfect shade. Must have for my routine

8/1/2026
4.0
verified purchase

I love the color and it goes well with my olive tone skin but every time I use this product I break out. I wish it wasn’t that way

7/9/2026
5.0
verified purchase
Must have

Wow wow wow. I’ve had this for over a year and use it every day. It is soooo pigmented, a little goes a long way and im not even halfway done with it.

7/4/2026
5.0
verified purchase
Love it

I love this! It blends out beautifully! I use it as a bronzer in the winter months when I’m more pale.

6/13/2026
5.0
verified purchase
Amazing!

Amazing product that looks natural and lasts a long time. Would 100% repurchase

6/12/2026
4.0
verified purchase
so pretty but on the warmer side

really pretty, so easy to blend and looks very natural, i just think its not really a contour, they are pretty warm, at least mellow is a little bit more cooler than the other shades. if you dont mind that, or you are looking for a bronzer or a brontour, this is sooooo perfect.

6/11/2026
5.0
verified purchase
Fair Skin Approved

I use this as a liquid bronzer for my fair skin, it gives me the perfect amount of color to my complexion without looking orange because it’s a contour. Blends very well, and has a great amount of pigment for the amount of product used.

6/7/2026
4.0
verified purchase

Rare beauty has amazing products. This contour is easily applied and blended. My only note is that the packaging gets messy the more you use it.

6/4/2026