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Benefit Cosmetics

Hoola Wave Cream Bronzer Balm

4.5 · 1765 reviews
3,823 ₽

What it is: A sheer, buildable bronzer balm with a soft-matte finish, formulated with rich, moisturizing ingredients, that blends seamlessly and provides up to 12 hours of staying power.Highlighted Ingredients: - Jojoba Seed Oil, Shea Butter, and Avocado Oil: Help skin feel nourished and conditioned. - Bamboo Cellulose Fiber: Helps skin feel soft and smooth.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. What Else You Need to Know: Benefit Cosmetics’ iconic bronzer is making waves in a creamy, blendable balm—Hoola Wave. This weightless, buttery-soft bronzer is packed with good-for-skin ingredients and creates a natural-looking, fresh-from-the-beach bronze or soft contour.Clinical Results: In an instrumental test on 25 participants, results show:- 12-hour wear

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What it is: A sheer, buildable bronzer balm with a soft-matte finish, formulated with rich, moisturizing ingredients, that blends seamlessly and provides up to 12 hours of staying power.Highlighted Ingredients: - Jojoba Seed Oil, Shea Butter, and Avocado Oil: Help skin feel nourished and conditioned. - Bamboo Cellulose Fiber: Helps skin feel soft and smooth.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. What Else You Need to Know: Benefit Cosmetics’ iconic bronzer is making waves in a creamy, blendable balm—Hoola Wave. This weightless, buttery-soft bronzer is packed with good-for-skin ingredients and creates a natural-looking, fresh-from-the-beach bronze or soft contour.Clinical Results: In an instrumental test on 25 participants, results show:- 12-hour wear

Customer reviews

3.0
verified purchase
Good for a more natural look!

[I received this product in exchange for my honest review] I think this is a good product, however, I was sent the wrong shade. I was sent the medium/deep shade. I was able to make this shade work because this is a very buildable product. The pigmentation is on the sheer side, but it can be built up to be more pigmented. I would say the formula is more suited for a more natural, glowy makeup look. The formula is super creamy and it blends out like a dream. I really like the dewy finish this product leaves and it layers beautifully under powder products. I like that the packaging has a large mirror- it will be great for travel! I will definitely be able to get more use out of this shade in the summer, but I would definitely consider buying a lighter shade that is closer to my skin tone because this is a really great, lightweight bronzer.

7/30/2026
5.0
verified purchase
Smooth and buttery. Blurring and perfecting!

This balm is such a pleasure to use. It is perfect mix of powder and cream. Somewhere in between. I went with the color medium deep as I can use it as my contour. It is the cooler of the first 3 shades. I even use it on my nose and eyelids.

4/15/2026
5.0
verified purchase
STAPLE

[I received this product in exchange for my honest review] Benefit bronzer was my first bronzer and none have lived up to it! I was actually really curious when i saw this and was so excited to try it! I’m impressed and benefit does it again! It blends amazingly; it’s buildable for more color, and it applies really smooth.

3/25/2026
3.0
verified purchase
Hard pan

Love the tone and blend ability but product hard panned

12/7/2025
5.0
verified purchase
So perfect

I use Differin (a retinoid) for my skin, so I can’t use self tanner in the winter because it doesn’t stay on for more than a second. I asked a worker for help and she suggested this for an instant tan and yeah it’s perfect. I used the medium shade and I’m half Asian with like pale gray skin in the winter and a yellow undertone if that helps. Glowy and bronzy and buildable but not too sparkly and I just use face lotion underneath and setting spray on top

11/17/2025
4.0
verified purchase
Good quality

I tried the Hoola Wave Bronzing Balm and it goes on really smoothly. The texture is light and creamy, so it blends easily without looking patchy. The color gives a natural sun-kissed glow that doesn’t feel heavy on the skin. It lasts well through the day and looks very natural. A nice option if you want a soft bronzed look.

9/23/2025
5.0
verified purchase

[I received this product in exchange for my honest review] I really love how light this bronzer is, it doesn’t feel heavy when I put it on! This just means that it also blends well. In order to get the color I want I do have to put on more than usual but I really like the texture!

8/23/2025
5.0
verified purchase
My new Go-To bronzer !

I’ve always loved Hoola products from Benefit but this really takes the cake ! I love how buttery it feels and how it makes me really glow ! 10/10 ! This has been a staple all summer for me !

8/22/2025
3.0
verified purchase
love, but..

i absolutely love this product it’s blendable and buildable. i borrowed some from my aunt and bought it the next week butttt cmon man im not the darkest person yet im using the darkest shade i love this product and want to recommend it to everyone so please extend the shades

9/7/2026
3.0
verified purchase
Texture yes, color no

I received this product in exchange for my honest review. So i like the product but it is way too light even in the darkest shade on my skin. The texture is pretty nice and it does still add a slight orangey bronzes hue but it could stand to be a bit darker to have a better effect on deeper skintones. With the brush its a lovely texture and feel though.

8/23/2026