In Stock
IT Cosmetics

Do It All Radiant Concealer

4.4 · 2443 reviews
3,186 ₽

What it is: A medium-coverage, creaseless concealer and multivitamin serum that visibly plumps, conceals, hydrates, and visibly brightens.Coverage: MediumFinish: LuminousHighlighted Ingredients: - Vitamins B5 and E: Sooth and nourish skin.- Hyaluronic Acid: Hydrates and plumps the look of skin.What Else You Need to Know: This is the only clinically tested four-in-one serum concealer that plumps the look of wrinkles, conceals skin imperfections, hydrates, and visibly brightens dull skin. It contains niacinamide and hyaluronic acid which improves skin texture and radiance for all-day wear that won't settle into lines.

Design: Rich Deep Neutral 520

International delivery

Shipping calculated at checkout

Returns & exchanges

Within 30 days of delivery

What it is: A medium-coverage, creaseless concealer and multivitamin serum that visibly plumps, conceals, hydrates, and visibly brightens.Coverage: MediumFinish: LuminousHighlighted Ingredients: - Vitamins B5 and E: Sooth and nourish skin.- Hyaluronic Acid: Hydrates and plumps the look of skin.What Else You Need to Know: This is the only clinically tested four-in-one serum concealer that plumps the look of wrinkles, conceals skin imperfections, hydrates, and visibly brightens dull skin. It contains niacinamide and hyaluronic acid which improves skin texture and radiance for all-day wear that won't settle into lines.

Customer reviews

5.0
verified purchase
a concealer that looks like skin

Ever since I turned 50, I’ve been searching for the perfect concealer. I have dark under-eyes with some hollowness and fine lines, and I’ve tried so many brands—Haus Labs, Dior, Kulfi, Tower 28, Sarah Creal. Most looked beautiful when I first applied them, but eventually I’d see creasing under my eyes or makeup sitting on top of my skin and emphasizing my pores. This is the first concealer I’ve found that really looks like second skin. It blends beautifully into my skin, stays radiant, and doesn’t look like makeup. I use it under my eyes and lightly all over my face almost like a foundation. I don’t want to cover everything, I just want my skin to look a little more even while still looking like my skin. This nailed

9/9/2026
4.0
verified purchase
Smooth, lightweight, and hydrating

[I received this product in exchange for my honest review] I only used this once because the shade ended up being too dark for me but I was honestly impressed with how it applied. It blended in smoothly and felt lightweight and didn't look cakey or heavy. It gave great coverage while still looking natural and i liked that it felt hydrating instead of drying. I wasn't able to keep using it because of the color mismatch but based on my first impression I think it would be a good concealer if you get the right shade.

5/25/2026
5.0
verified purchase
Effortless Coverage

[I received this product in exchange for my honest review] Lightweight and radiant! This concealer hides dark circles perfectly without ever creasing. My new go-to for a fresh glow. The consistency is super smooth and light.

5/2/2026
5.0
verified purchase
Perfection

Works great! Covered blemish all day! Love it!!!!!!

4/22/2026
4.0
verified purchase
Not heavy and it’s smooth

I currently use NYX serum concealer . I use concealer only under my eyes . They are very very similar . I always mix my concealers with a bit of pink color corrector . I do like this one a bit more . It’s not a high coverage concealer . With over 40 eyes high coverage looks Cakey and dry . This one is smooth .

4/19/2026
4.0
verified purchase
Ditch the foam it cosmetics

So far it’s ok. Good shade match, takes forever to get concealer out of the tube you twist for an eternity and then the mesh on top absorbed most of it.

4/17/2026
1.0
verified purchase
Disliked

I was excited to try this concealer but I could not get this to work for me. It broke up horribly and did not melt into the skin it was like it was just sitting on top. I have never had a concealer do that to me. I even tried it with and without my skincare and different powders.

4/15/2026
3.0
verified purchase
Rough Applicator

The product takes a very long time to load onto the applicator. Also, the applicator itself is a bit rough on the skin as an application tool. I would use a brush instead. Unfortunately, the color is too dark for me as a concealer, but will work well as a contour color. It does not blend the easiest.

4/9/2026
4.0
verified purchase
Great!!

[I received this product in exchange for my honest review] Loved this concealer, waooo is great, fantastic so the texture is smooth and easy to apply. Get your color match from the IT Website! You put in the color and brand you are currently using and they give you an exact color match! My color matched perfect! It hides my redness, veins, and dark spots. It a bit price and it doesn't look like a lot of product but it does last a long time. Its not oily. It does not have any smell.

4/7/2026
5.0
verified purchase
Big Fan

I was searching for a concealer that looked really natural while still actually concealing (strangely hard to find). I like a minimal makeup look, so my concealer is really just for dabbing/spackling here and there. This concealer is soooo goooood. I love how natural it looks. It’s one of those where you can dab a little on a problem spot and the spot disappears along with the concealer. I think it dries down in perfect time, not too quick and doesn’t stay wet too long (although again I’m only using a tiny bit here and there). My shade match ended up being perfect and I like how they cover a pretty good range. If you want the concealer that just *works* without having to work with it a ton, this is it!

3/31/2026