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Urban Decay

24/7 Glaze-On Shimmer Liquid Eyeshadow

4.1 · 700 reviews
2,761 ₽

What it is: A beginner-friendly, crease-resistant liquid shadow with a built-in brush for a long-wearing, glazed and glowing eye look in seconds.What Else You Need to Know: The glaze and glow with this liquid shimmer eyeshadow includes a built-in brush for easy application. The buildable shades include two duo chrome and four shimmer shades for versatility.Clinical Results: Based on a study:- 97% agree colors flatter skin tone, based on shade Sugar Twist- 96% agree product provides glazed finish- 95% agree product applies in seconds and glides on smoothly

Design: Sunshine Tax

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Within 30 days of delivery

What it is: A beginner-friendly, crease-resistant liquid shadow with a built-in brush for a long-wearing, glazed and glowing eye look in seconds.What Else You Need to Know: The glaze and glow with this liquid shimmer eyeshadow includes a built-in brush for easy application. The buildable shades include two duo chrome and four shimmer shades for versatility.Clinical Results: Based on a study:- 97% agree colors flatter skin tone, based on shade Sugar Twist- 96% agree product provides glazed finish- 95% agree product applies in seconds and glides on smoothly

Customer reviews

5.0
verified purchase
It’s good! just different

I feel like there are some people out there that don’t know how to use this effectively on the box, It does say you have to shake this product for at least five seconds and honestly every time you go to use this product you have to shake it in order to get the product on the brush, this isn’t a lid that you can dip into the product jar And pull out product like you would normally it’s literally a shake and the product is then applied to that short brush then you can easily paint it on with no problem. I personally love it, last all day, and then some definitely collecting every shade.

8/5/2026
2.0
verified purchase
Disappointed!

It’s not smooth to put on and is uneven in the result when it dries. The color doesn’t pop, very unimpressive for this brand. I would skip!

6/8/2026
3.0
verified purchase

sadly it does crease even though it says it's crease-less.

5/10/2026
1.0
verified purchase
Too sticky, doesn’t dry, TERRIBLE PRODUCT

The product is SO sticky and doesn’t stay put. My eye lids would get stuck every time I tried to close them. This product SUCKS. Unless you don’t open your eyes at all or have ZERO crease, this product is terrible. So bummed bc the color is so stunning :(

5/5/2026
4.0
verified purchase
Prettyyy

Pretty but very sheer and hard to do eye looks. Would wear alone with eyeliner and some purple or pink shadow!

4/15/2026
1.0
verified purchase
Skip this

Not good. It flakes all over face throughout the day, and creases.

4/11/2026
2.0
verified purchase
Meh

I don’t know… the color is beautiful but the packaging is weird and I feel like I won’t be able to use it more than two times because it gets so little in the brush. Disappointed tbh. :(

3/25/2026
2.0
verified purchase
gave it a try, a little disappointed

the pigmentation is absolutely gorgeous when applied, blend it out, and it looks amazing at first, but apparently it's not exactly friendly for people with hooded eyelids unfortunately and I'm only 2 hour into wearing the shadow, after applying setting powder and setting spray. it's close but just not quite there.

3/14/2026
1.0
verified purchase
Wanted to love but very disappointed!

I absolutely LOVE urban decay and have been a big fan for years. I was really excited about this product but am very disappointed in its design. The makeup piece is far too short to reach down to the bottom. It needs to be reengineered. The shadow product itself is great. Just can’t teach it.

3/7/2026
5.0
verified purchase
Sparkly and fun!

I love this eyeshadow. There is not much of a color to it, more of a shimmer. It is nice on its own or on top of another shadow. 

3/3/2026