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Tower 28 Beauty

GoGo Cooling Shimmer Stick® 8H Eyeshadow

4.2 · 384 reviews
2,124 ₽

What it is: A cooling, long-wearing eyeshadow stick that lasts up to 8 hours and delivers high-impact shimmer—without the irritation.Highlighted Ingredients: - Biomimetic Sugar Complex: Addresses dryness and flakiness.- Crystal Blend: Adds multidimensional shimmer.- Irish Moss: Soothes skin and locks in moisture.Ingredient Callouts: This product is vegan and cruelty-free.What Else You Need to Know: Made with a blend of superfine crystals and pearls—a safer alternative to glitter—this easy-to-use, water-based stick glides on smoothly, blends out beautifully, and has no fallout. Safe to apply on eczema or dry eyelids, it’s also silicone-free, talc-free, non-irritating, and ophthalmologist tested.Clean at SephoraClean at Sephora is our commitment to offering effective products without certain ingredients, such as parabens, sulfates, phthalates, and mineral oils. Learn more here.

Design: Troubadour

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What it is: A cooling, long-wearing eyeshadow stick that lasts up to 8 hours and delivers high-impact shimmer—without the irritation.Highlighted Ingredients: - Biomimetic Sugar Complex: Addresses dryness and flakiness.- Crystal Blend: Adds multidimensional shimmer.- Irish Moss: Soothes skin and locks in moisture.Ingredient Callouts: This product is vegan and cruelty-free.What Else You Need to Know: Made with a blend of superfine crystals and pearls—a safer alternative to glitter—this easy-to-use, water-based stick glides on smoothly, blends out beautifully, and has no fallout. Safe to apply on eczema or dry eyelids, it’s also silicone-free, talc-free, non-irritating, and ophthalmologist tested.Clean at SephoraClean at Sephora is our commitment to offering effective products without certain ingredients, such as parabens, sulfates, phthalates, and mineral oils. Learn more here.

Customer reviews

2.0
verified purchase

these look absolutely beautiful when you put them on, but if you don't have perfect eyelids these are moving all around and gathering in the lines. I've tried it with two different primers and just using foundation on my eyelids doesn't help.

9/12/2026
1.0
verified purchase
Incredible let down for such a cool shade…

I wanted to really love this product, as I am obsessed with the shade & blue shift this gives. However after owning this for a few months, I would say the formulation is just terrible. The payoff is sheer, and the formulation is very hard to build. I swatched this in store and it swatched great, but my product was flakey straight out of the box. For a product that is meant to be used directly on the eyelid, this is incredibly disappointing. For $30 I do expect better. Don’t waste your money like I did. I will be attempting to depot this to try and use up what I have but will NOT be repurchasing.

8/7/2026
1.0
verified purchase
Dont buy it

After i used that product my skin was irritated, i dont recommend it

8/7/2026
2.0
verified purchase
Does nothing

Bought the shade Garden, swatches beautifully but on the eyes it barely shows up at all? I'm wiping it on and on and on and nothing is really showing at all? The cooling sensation is nice though but would not recommend this product.

8/5/2026
1.0
verified purchase
Beautiful color, terrible formula

I’ve tried to make this work but unfortunately I just have to call it. This creases immediately and fades after three hours. Also prone to flaking off if you’re not careful when applying.

8/4/2026
5.0
verified purchase
Shimmery On-The-Go Perfection!

Want to first share that I paid for this with my own money as I know several product reviews these days are incentivized. On a whim I bought Viper and Troubadour (light medium skin tone, darn brown eyes/hair for reference), and I love them so sooooo much!! I'm usually doing my makeup as I run out the door, and these are perfect for on the go. A few people note that it dries out or gets flaky, and I'm happy to say that that has never happened to me. The stick does come with a little clear, plastic topper in addition to the external cap, and I've kept that on the entire time I've had it, which I think helps maintain some of its moisture and overall product integrity. I share that just in case that's something people maybe discard when first opening the new package, it might be something worth keeping. I've had great success so far. sometimes I use it alone but it also works well over either cream or powder shadows. I will say I never rub it in with my fingers, which maybe is another another factor for some people not having good product success. Can't wait to get more colors!

7/19/2026
5.0
verified purchase
LOVE this

I LOVE this. It feels so good and looks great. It’s so quick and easy when trying to get out the door. I also bought the Avalon color which I thought was a little too dark (I have fair skin). The Roxy is perfect.

7/1/2026
2.0
verified purchase

Beautiful color. Doesn’t last at all, even using an eyeshadow primer on the lids. It creases and fades after three or four hours at best.

6/29/2026
2.0
verified purchase
Not the best hard to work with

The swatch is beautiful I love the colour however when applying it to the eyes it’s patchy and clumpy and gets everywhere.I’ve tried applying with a brush, with my fingers and just the stick itself and if you try to blend it falls everywhere and crumbles The cooling is weird it feels like my eyes are wet constantly, not sure what the point of cooling is for.

6/27/2026
1.0
verified purchase
Mid

Found it very hard to spread and apply onto eyelid. Metallic shimmer clumps and falls off of eye.

6/13/2026