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shu uemura

Izumi Tonic Strengthening Gloss Treatment for Instant Shine

4.5 · 196 reviews
6,691 ₽

What it is: A luxurious hair gloss powered by Japanese rice to deliver ultimate strength and radiant shine.Hair Texture: Straight, Wavy, Curly, and CoilyHair Type: Fine and MediumHair Concerns:- Dryness- Damage, Split Ends, and Breakage- ShineKey Benefits: - Immediately provides glass-like shine to hair- Strengthens hair and reduces breakage- Visibly fewer split ends and thicker hair immediately after one applicationHighlighted Ingredients:- Lamellar Technology: Smooths, hydrates, and revives shine with a lightweight touch.Ingredient Callouts: Free of parabens.What Else You Need to Know: Discover Japan's secret to glass hair. Powered by Japanese rice, the Izumi Tonic Strengthening Gloss delivers 2.8 times more shine and 97 percent stronger hair. Its lightweight, lamellar formula prevents breakage, reduces split ends, and thickens the hair fiber without weighing it down.Fragrance Description: An invigorating-yet-delicate scent that appeals to all. A fresh citrus accord, a delicate floral bouquet and a soft, enveloping blend of woody and musky elements reinterpret a breathtaking rice field horizon.Clinical Results: In a test of the shampoo and gloss, versus unwashed hair:- 2.8X more shine instantlyIn a test of the shampoo, gloss, and serum versus non-conditioning shampoo:- 97% strongerIn a test of the gloss versus a non-conditioning shampoo:- Immediate and significant reduction in breakage

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What it is: A luxurious hair gloss powered by Japanese rice to deliver ultimate strength and radiant shine.Hair Texture: Straight, Wavy, Curly, and CoilyHair Type: Fine and MediumHair Concerns:- Dryness- Damage, Split Ends, and Breakage- ShineKey Benefits: - Immediately provides glass-like shine to hair- Strengthens hair and reduces breakage- Visibly fewer split ends and thicker hair immediately after one applicationHighlighted Ingredients:- Lamellar Technology: Smooths, hydrates, and revives shine with a lightweight touch.Ingredient Callouts: Free of parabens.What Else You Need to Know: Discover Japan's secret to glass hair. Powered by Japanese rice, the Izumi Tonic Strengthening Gloss delivers 2.8 times more shine and 97 percent stronger hair. Its lightweight, lamellar formula prevents breakage, reduces split ends, and thickens the hair fiber without weighing it down.Fragrance Description: An invigorating-yet-delicate scent that appeals to all. A fresh citrus accord, a delicate floral bouquet and a soft, enveloping blend of woody and musky elements reinterpret a breathtaking rice field horizon.Clinical Results: In a test of the shampoo and gloss, versus unwashed hair:- 2.8X more shine instantlyIn a test of the shampoo, gloss, and serum versus non-conditioning shampoo:- 97% strongerIn a test of the gloss versus a non-conditioning shampoo:- Immediate and significant reduction in breakage

Customer reviews

3.0
verified purchase

[I received this product in exchange for my honest review.] This treatment immediately reduced the appearance of split ends in my hair. It's easy to use and smells great. The only downside is the cost

1/2/2026
5.0
verified purchase
Starts working with first application

[I received this product in exchange for my honest review] I am absolutely speechless with this product! Since day one of using it throughout the weekly application, I feel like my hair looks amazing and alive. Even in a ponytail! The scent is sweet and it dries very well after rinsing it off. I feel my hair has more gloss and volume which I previously lacked. This product really blew my mind away!

12/8/2025
4.0
verified purchase
Good product for strong shiny hair

[I received this product in exchange for my honest review] This gloss actually provides a nice shine and it did strengthen my overall hair. I had to use it a couple of times to really give it an accurate review. Now the initial smell is not good. It is so strong that it overpowered my initial conditioner. However, it did work best when I left it in a little longer than the direction advertised. Once I rolled my hair with my overnight rollers I saw the next day it had shine and the body was there. My dull blonde did not look dull. I would use this again but word to the wise leave it in for at least 10-15 mins instead of the 5 mins. That's just my opinion it absorb better for me that way.

12/5/2025
5.0
verified purchase
Light and airy texture

I’ve been using the Izumi Tonic Strengthening Gloss Treatment for about three weeks now, and I am so impressed with how quickly it transformed my hair. The first thing I noticed was the light, almost airy texture—it doesn’t feel heavy or greasy at all. It spreads easily through my hair and rinses clean without leaving any residue. After consistent use, my hair looks noticeably shinier and smoother. It has also helped strengthen my fragile ends. The shine is instant, but what surprised me most is how soft and healthy my hair has become week after week. My hair feels lighter, stronger, and so much more manageable now.

12/5/2025
4.0
verified purchase
A must have in routine

After a few uses, my hair started looking shinier and just overall healthier. Even when I style it, it feels stronger and less delicate. The nozzle applicator makes it super easy to use too — I didn’t realize how much I’d appreciate that until I tried this product especially the breakage I have on the top of m hair.

12/3/2025
5.0
verified purchase

[I received this product in exchange for my honest review] Love this product really gave life back into my hair. The feel is so soft like butter and gave my hair a nice texture. It did what it needed to do. The pump is very easy to use as well.

5/11/2026
3.0
verified purchase
Mixed feelings!

I was reluctant to try but seems really good! Smell is not super bad but not the best. Brand is really good. I will update when I try! Mixed feeling about it.

3/5/2026
5.0
verified purchase
AMAZING

[I received this product in exchange for my honest review] This product is AMAZING!! My hair is so much softer and it left a beautiful shine! The application is easy and the packaging is very sleek. I love it!

1/29/2026
4.0
verified purchase
Nice gloss

I received this gloss in exchange for my review. It’s got a water consistency, but has helped thicken my hair

1/23/2026
5.0
verified purchase
Holy grail hair gloss

[I received this product in exchange for my honest review] I am AMAZED with this product, not only does it smell like lovely powdery smell and is extremely light in texture. It gave my hair a glow that it has been needing. It is a bit on the pricey side however, it lasts a while and not something you need to constantly redo. It does well and even holds the volume in my hair while giving the shine.

1/7/2026