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Armani Beauty

Luminous Silk Hydrating & Glow-Extending Primer

4.7 · 436 reviews
5,098 ₽

What it is: A water-based gel makeup primer that hydrates, smooths, and visibly plumps, delivering a fresh, radiant, dewy finish for glowing skin. Finish: Radiant Skin Type: Normal, Oily, and DryConcerns: Dryness and DullnessHighlighted Ingredients: - Hyaluronic Acid: Quickly plumps the look of skin, moisturizes, and delivers up to 24 hours of hydration.- LHA: Gently exfoliates and visibly brightens skin over time with daily use.What Else You Need to Know: This face primer is infused with hyaluronic acid for up to 24 hours of hydration and quick moisture and LHA for brightening the look of dullness and gentle exfoliation. The oil-free, long-wearing formula provides a smooth, supple, glowing base under foundation or can be worn alone for natural radiance.

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What it is: A water-based gel makeup primer that hydrates, smooths, and visibly plumps, delivering a fresh, radiant, dewy finish for glowing skin. Finish: Radiant Skin Type: Normal, Oily, and DryConcerns: Dryness and DullnessHighlighted Ingredients: - Hyaluronic Acid: Quickly plumps the look of skin, moisturizes, and delivers up to 24 hours of hydration.- LHA: Gently exfoliates and visibly brightens skin over time with daily use.What Else You Need to Know: This face primer is infused with hyaluronic acid for up to 24 hours of hydration and quick moisture and LHA for brightening the look of dullness and gentle exfoliation. The oil-free, long-wearing formula provides a smooth, supple, glowing base under foundation or can be worn alone for natural radiance.

Customer reviews

5.0
verified purchase
Will always be my #1

Hands down the absolute best primer. Leaves a glowy, radiant finish and goes on so smooth. Will always be my #1 primer. Thanks, Bridget for the recommendation!

7/24/2026
5.0
verified purchase
A must have for the makeup girlies!

[I received this product in exchange for my honest review] Very easy application! Goes on smooth and looks very glowy (as it says it will!) Perfect for layering just give it time to settle in! Doesn't have a smell that I've noticed and the tube will last you a LONG time trust me!

6/10/2026
5.0
verified purchase
SO LIGHTWEIGHT I LOVEEE

I absolutely love the Armani Glow Primer! It gives my skin the most beautiful radiant glow without feeling greasy or heavy. It makes my makeup go on so smoothly and helps everything look flawless throughout the day. My skin feels hydrated, soft, and looks healthy even before applying foundation. A little product goes a long way, making it well worth the investment. If you’re looking for a primer that creates a luminous, natural-looking glow, this is definitely a must-have!

6/9/2026
4.0
verified purchase
Good for my sensitive dry skin

[I received this product in exchange for my honest review] This actually feels like a luxury product on my aging skin. It’s not too sticky and feels hydrating when I apply. I barely use any makeup with this primer, it does a great job giving me a subtle glow that lasts. I use it it with a tinted moisturizer and my skin looks great all day.

5/23/2026
5.0
verified purchase
I will buy it again

I’ve been absolutely loving the Armani Primer. It gives my skin such a smooth, soft-focus finish and makes my makeup glide on effortlessly. My foundation looks more even, but It does get a little oily after a while, but I just set it with my Laneige powder and it looks amazing again

5/15/2026
4.0
verified purchase
Silky with zero shine

[I received this product in exchange for my honest review] Super lightweight silky foundation. Blends well with zero shine. Doesn't make your face feel cakey at all. I live in Florida and so humidity and heat is an issue when it comes to makeup. However, this one doesn't make you feel like your face is about to sweat off.

5/1/2026
5.0
verified purchase
Shocker but good!

I received this as a sample as I would never pay this much for a primer. I must say I fell in love you could almost just wear it as a primer because it's tinted and it's so hydrating to the skin. It feels amazing and it's a great base for foundation. I ended up buying a full bottle and I know I will enjoy it and will be repurchasing another! 

4/18/2026
5.0
verified purchase
Works well with sensitive skin

I normally don’t wear primer because they tend to break out my sensitive skin but this one was an exception. It did its job in keeping my make up stay in place for most of the day, and I’ve been using it for some time now and still have not had any breakouts. I would highly recommend anyone with sensitive skin who needs a makeup primer.

3/27/2026
3.0
verified purchase
Beautiful glow

[I received this product in exchange for my honest review] (Dont mind the redness or marks on my face it’s not from the product!) I really like how glowy this primer is . For me personally I love a glowing base.you can even wear it on its own for a healthy radiant glow. It’s does contain fragrance. I prefer my products without Fragrance. Blends really nicely in to the skin it has a serum like texture. It’s light weight it’s leave my skin with a little residue/tacky which I expect since it is a primer for make up. It contains silicones and I can feel it. I don’t like the fact that they are not cruelty free.

9/17/2026
1.0
verified purchase
If it’s not broken, do not fix it 

If it’s not broken, please do not fix it. The old primer was everything it was my staple for years. Armani, why would you do this?! 

7/15/2026