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Tower 28 Beauty

ShineOn Plumping Jelly Lip Oil

4.5 · 302 reviews
1,912 ₽

What it is: A pain-free lip-plumping gloss that uses first-ever VibePlump technology that vibrates volume into lips—without the burn or irritation.Formulation Type: Lip PlumperBenefits: Hydrating and PlumpingHighlighted Ingredients: - VibePlump: A plant-based stimulant that gently increases circulation for a natural plumping effect.- Volulip: A peptide complex to stimulate hyaluronic acid and collagen production to boost the look of lip volume over time.- Hyaluronic Filling Spheres: Immediately fill in and smooth fine lines.Ingredient Callouts: This product is vegan and cruelty-free.What Else You Need to Know: This high-shine, nonsticky formula is made with plant-based extracts and peptides that gently stimulate circulation and naturally boost hyaluronic acid production for fuller-looking lips. Torula oil and arnica work together to keep lips hydrated and free from irritation while hyaluronic filling spheres smooth the look of fine lines.Clinical Results: In a third-party study with 35 people including those with sensitive skin:- 94% of participants experienced an immediate improvement in lip volume- 100% of participants experienced an immediate improvement in hydrationIn a third-party consumer-perception study of 34 participants with sensitive skin:- 100% agreed the product was not painful to use- 95% agreed the product did not cause redness or flushing after 8 hours of useClean at SephoraClean at Sephora is our commitment to offering effective products without certain ingredients, such as parabens, sulfates, phthalates, and mineral oils. Learn more here.

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What it is: A pain-free lip-plumping gloss that uses first-ever VibePlump technology that vibrates volume into lips—without the burn or irritation.Formulation Type: Lip PlumperBenefits: Hydrating and PlumpingHighlighted Ingredients: - VibePlump: A plant-based stimulant that gently increases circulation for a natural plumping effect.- Volulip: A peptide complex to stimulate hyaluronic acid and collagen production to boost the look of lip volume over time.- Hyaluronic Filling Spheres: Immediately fill in and smooth fine lines.Ingredient Callouts: This product is vegan and cruelty-free.What Else You Need to Know: This high-shine, nonsticky formula is made with plant-based extracts and peptides that gently stimulate circulation and naturally boost hyaluronic acid production for fuller-looking lips. Torula oil and arnica work together to keep lips hydrated and free from irritation while hyaluronic filling spheres smooth the look of fine lines.Clinical Results: In a third-party study with 35 people including those with sensitive skin:- 94% of participants experienced an immediate improvement in lip volume- 100% of participants experienced an immediate improvement in hydrationIn a third-party consumer-perception study of 34 participants with sensitive skin:- 100% agreed the product was not painful to use- 95% agreed the product did not cause redness or flushing after 8 hours of useClean at SephoraClean at Sephora is our commitment to offering effective products without certain ingredients, such as parabens, sulfates, phthalates, and mineral oils. Learn more here.

Customer reviews

3.0
verified purchase
Nice but packaging leaks

Love the formula but leaks so bad. It’s comfortable, the tingling is unique, and my lips do appear more full when I use it. It does have a light scent but it’s pleasant and doesn’t irritate. I just don’t reach for it because I can’t keep it in my bag.

8/16/2026
5.0
verified purchase
A great purchase!

Great lip oil. The plumping action is definitely noticeable but not painful to me. I love the color.

7/29/2026
4.0
verified purchase

This shade is exactly what I was hoping for. 🎀 It’s the prettiest warm light pink that makes your lips look fresh and glossy without washing you out.

7/27/2026
5.0
verified purchase
My favorite lipgloss ever…

I just bought a second gloss is clear because it’s so amazing. I’ve found it’s really long lasting compared to others. Gives great shine and I’m obsessed with the vibrating feeling, lol!

7/23/2026
5.0
verified purchase
an oil and gloss in one

When I saw this cokour drop I knew I was purchasing it while I am still in a lilac/lavendar love craze. I usually pair this with my MUFE multi purpose crayon in iconic purple on top lip with this oil on the bottom lip and blend together for such a beautiful light lip. I have not used this on it's own to talk about longevity but from my short experience it too wipes off easily however, this Lil oil comes so compact you could easily slip in your pocket for the day

7/14/2026
5.0
verified purchase
Loved this product!

I loved this product but I wish it had more product but besides that I LOVED it and it makes your lips look so juicy and plump,it tingles a little.

7/7/2026
5.0
verified purchase
LOVE this new product!

Love this ! Its clean and it works really nice with just the right amount of tingling sensation but in a good way not like other brands where you know its not good. I had no reaction and lips looked great. Getting another shade!

7/3/2026
5.0
verified purchase
Beautiful baby pink color

Beautiful baby pink color. The plump effect is tolerable. Definitely will buy again

7/1/2026
5.0
verified purchase
So pretty!

A beautiful shade of semi-transparent pink. Thick, which I like.

6/12/2026
5.0
verified purchase
Perfect color!!!

This is the most perfect color. A muted baby pink lilac. The doe foot applicator is the perfect size, large, fits lips so comfortably! I’m obsessed with reapplying. This is my new go to lippie!

6/7/2026