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VIOLETTE_FR

PLUME BLUSH Feather Matte Cream-to-Powder Cheek Melt

4.7 · 318 reviews
3,611 ₽

What it is: A feather-light, melt-to-matte blush that builds and blends like a cream but diffuses like a powder for blurred, airbrushed color that lasts.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, and cruelty-free.What Else You Need to Know: The best of cream and powder—this innovative formula melts into a soft veil of semi-opaque color inspired by the "velatura" painting technique. It applies intuitively and builds effortlessly without disrupting your makeup, delivering a weightless, soft-focus flush with a blurred-matte finish.

Design: Souvenir de Volubilis

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What it is: A feather-light, melt-to-matte blush that builds and blends like a cream but diffuses like a powder for blurred, airbrushed color that lasts.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, and cruelty-free.What Else You Need to Know: The best of cream and powder—this innovative formula melts into a soft veil of semi-opaque color inspired by the "velatura" painting technique. It applies intuitively and builds effortlessly without disrupting your makeup, delivering a weightless, soft-focus flush with a blurred-matte finish.

Customer reviews

5.0
verified purchase
Cool texture and pretty smell

Not a single complaint. Blends beautifully, smooths the skin and smells like chocolate. Very natural but buildable. I love it.

9/16/2026
5.0
verified purchase
Gorgeous natural blush! So smooth!

I’m so happy with this red blush. I have way too many blushes from the top luxury brands and this is in my top 5. Zero complaints. I first used my fingers just to see how smooth it is and I’m not kidding it applied perfectly and almost by itself. I’m 58 with dry normal skin. I’ll only use products that make me look better or it’s returned. I am going back for more colors and want to try eyeshadow next. Don’t hesitate if you can afford this.

8/22/2026
3.0
verified purchase
Strongly scented

Nice blush and pretty color. It has a fun texture, is buildable, and applies with a nice blur around the edges. It is not very long-lasting on my normal skin and becomes somewhat patchy as it wears off. My biggest issue with it is just how strongly scented it is when I'm applying it. I have no idea why it needed to be scented. I don't like the fragrance, and I particularly dislike how strongly my blush brush holds onto it. As I can't overlook the intense scent, I plan to return it.

8/17/2026
5.0
verified purchase
Gorgeous & Blurring

A Sephora associate recommended this when I was shopping the eyeshadows from this line & I am so glad I took their recommendation! This formula is amazing & the color is gorgeous! Blurring & beautiful! The perfect flush of pink color! Set it and forget it, lasts all day! I hope to see more shades released!

8/16/2026
5.0
verified purchase
A wonderful addition to my collection of favorites

This is an absolutely lovely blush that blends seamlessly for me.

8/13/2026
5.0
verified purchase

SUPER blurring and blends out like a DREAM! This is my #1 blush now. Already added another color to my cart.

8/10/2026
4.0
verified purchase
Works great! Strange that it has a vanilla scent

This has a very strong scent of vanilla, which I didn’t expect from a blush. I also received this shade and have to use the smallest amount of product or I look sickly. This would be perfect for someone with a different skin tone or shade.

8/1/2026
4.0
verified purchase

Unfortunately, I feel like this blush is not really the type of blush finish that I go for this blush is a cloud velvet like finish that is very light and airy. I could see it working really well with powder foundation and for days when you just want a little bit of blush and nothing that is Dewey or shiny although the color is beautiful it’s not really the type of blush that I go for on a day today.

7/27/2026
4.0
verified purchase
Buildable Blush

I got the Rose Blume and I can say I do like this blush. The texture of the product is kind of spongy so you have to really get in there if you want a more opaque color payoff. I am typically more light handed with blush but as a brown girl I really had to build it up for more color pay off. But once you build it up this color gives a nice natural flush. It also has a vanilla scent that I personally like. It’s subtle but adds a nice touch. My only complaint is usually for this to be a higher end blush l why didn’t the compact come with a mirror? It’s a small compact so would have been perfect to carry around for touch ups throughout the day.

7/24/2026
5.0
verified purchase
The BEST red!

This is the red I’ve been looking for. It’s a warm red and doesn’t turn pink or look too ruddy on me. It blends nicely and sheers out but you can also build up intensity without it looking patchy. I’m adding the brown shade to my cart!

7/22/2026