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Marc Jacobs Beauty

Heart On Long-Lasting Soft Shine Lipstick

4.2 · 268 reviews
3,611 ₽

What it is: A luxury, long-lasting lipstick with vibrant high-impact color payoff and moisturizing comfort for smooth, beautifully defined lips. Formulation Type: LipstickBenefits: Hydrating, Long-wearingHighlighted Ingredients: - Hyaluronic Acid: Hydrating ingredient makes lips appear smoother and fuller. - Cherry Oil: Nourishes and softens the lips, leaving them conditioned with every wear.- Biomimetic Peptide: Locks in moisture and support the lips’ natural functions.What Else You Need to Know: This lipstick delivers rich, stay-true color with a soft, dewy shine and up to 11-hour wear. The creamy texture glides on effortlessly, leaving lips smooth and comfortable. Lightweight and non-sticky, the 91 percent skincare-based formula keeps lips soft and hydrated all day. It’s encased in signature heart-shape packaging.Clinical Results: In a consumer test with 108 participants (ages 18-65) with daily product use:- 11-hour hydrated lip feel- 91% skincare based- 100% said the product is easy to apply- 98% said the product glides easily on lips- 96% said the product applies evenly on the lips- 93% said the texture feels lightweight- 94% said the product does not feel stickydIn an instrumental test with 41 participants:- +28% instant hydration

Design: 600 Pop Off

International delivery

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Returns & exchanges

Within 30 days of delivery

What it is: A luxury, long-lasting lipstick with vibrant high-impact color payoff and moisturizing comfort for smooth, beautifully defined lips. Formulation Type: LipstickBenefits: Hydrating, Long-wearingHighlighted Ingredients: - Hyaluronic Acid: Hydrating ingredient makes lips appear smoother and fuller. - Cherry Oil: Nourishes and softens the lips, leaving them conditioned with every wear.- Biomimetic Peptide: Locks in moisture and support the lips’ natural functions.What Else You Need to Know: This lipstick delivers rich, stay-true color with a soft, dewy shine and up to 11-hour wear. The creamy texture glides on effortlessly, leaving lips smooth and comfortable. Lightweight and non-sticky, the 91 percent skincare-based formula keeps lips soft and hydrated all day. It’s encased in signature heart-shape packaging.Clinical Results: In a consumer test with 108 participants (ages 18-65) with daily product use:- 11-hour hydrated lip feel- 91% skincare based- 100% said the product is easy to apply- 98% said the product glides easily on lips- 96% said the product applies evenly on the lips- 93% said the texture feels lightweight- 94% said the product does not feel stickydIn an instrumental test with 41 participants:- +28% instant hydration

Customer reviews

3.0
verified purchase
Great Formula, Bad Packaging Design

I love the lipstick, it performs beautifully, the color is gorgeous, and the scent takes me back to the Marc Jacobs line from the 90s. However, the packaging, as fun looking as it is, is terrible. The cap does not lock on and falls off in my bag, which has resulted in a huge mess and wasted money.

9/9/2026
4.0
verified purchase
Pretty Plum Shade

Glides easily over the lips, comfortable to wear, and buildable color. Not super long lasting but decent. I got maybe 3 hrs of wear with this.

9/8/2026
1.0
verified purchase
Do Not Get 200 Love Drunk

Soooo misleading. The color on the website is this beautiful peachy pink color where as the actual color is like a mauve pink. Definitely will be returning. Do better Marc Jacobs

9/7/2026
3.0
verified purchase

I like these lipsticks. They're fairly long lasting for a tube lipstick. I am not a fan of the shades, though. I bought 4 and they all look almost identical. This shade isn't this bright peachy pink. On me it's just a midterm brownish peach pink shade, very similar to Eat it up and the other 2 shades. swatch them in store before you buy.

8/26/2026
2.0
verified purchase
Beautiful but the cap sucks

I got the shade 600 POP OFF and it is gorgeous. I like the texture of the lipstick though and it makes my lips feel hydrated. Giving it 2 stars because the packaging needs some work. The cap easily falls off (especially when traveling with it in my purse) but somehow it slips off even when stored away. I would love to repurchase once I run out, but I sadly won’t until they improve the component. Perhaps it needs a magnetic cap or something to make it stay on. I will likely depot it because the cap annoys me.

8/23/2026
3.0
verified purchase
Meh pinkish and doesn't set or last

When applied with a thick layer, it never really set and looked off. It dried a bit nicer and looks more matte and like a stain. I need to try this in a neutral as the formula seemed nice but the color payoff was subpar at best. Returning the red. Also pulls very pink. The pic is any 15-20 min after applying and no food or drink.

8/23/2026
3.0
verified purchase

Love the color and it’s so smooth but the top pops off so easily :(

8/19/2026
3.0
verified purchase

While the formula is very smooth and hydrating, the color is not as advertised. This is more of a nude neutral tone, and is not very cool toned. Additionally, the product was put in the tube skewed, and the case sometimes rattles/feels loose.

8/11/2026
2.0
verified purchase
Love Muscle does not look like that.

Love Muscle is not pink, it’s beige. Think concealer lips. Also I wouldn’t call this lipstick, it’s definitely more of a tinted balm. It is very creamy though. I’m just so disappointed with the inaccuracy of the color online. I was hyped about the return of Marc Jacobs beauty.

8/10/2026
3.0
verified purchase
Lid Doesn't Stay On Well

Smells great (like the Dior lip color, pomegranate) and the color is pretty. But, the lid doesn't stay on well at all. The ridge to let the tube click to the lid is too weak.

8/8/2026