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Beauty of Joseon

Glow Deep Serum, Rice + Alpha-Arbutin, 1.01 fl oz (30 ml)

4.6 · 7383 reviews
1,518 ₽

What it is This serum is designed for individuals dealing with pigmentation issues and uneven skin complexion. Infused with 68% rice bran water and 2% alpha arbutin, it works diligently to illuminate and boost the health of your skin. Key ingredients Rice bran water 68% Rice has played a very important role as a staple food and skin care ingredient in Korean history. In the Joseon Dynasty, rice bran water was used like the toner of today, and was called Beauty Water, used for beautiful skin. Rice bran is rich in amino acids and minerals, helping to moisturize dry skin. Alpha-Arbutin 2% Alpha-Arbutin works by inhibiting the tyrosinase activity that limits the melanin production in your skin. It is also known to have a 10 times greater effect than regular Beta-Arbutin.

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What it is This serum is designed for individuals dealing with pigmentation issues and uneven skin complexion. Infused with 68% rice bran water and 2% alpha arbutin, it works diligently to illuminate and boost the health of your skin. Key ingredients Rice bran water 68% Rice has played a very important role as a staple food and skin care ingredient in Korean history. In the Joseon Dynasty, rice bran water was used like the toner of today, and was called Beauty Water, used for beautiful skin. Rice bran is rich in amino acids and minerals, helping to moisturize dry skin. Alpha-Arbutin 2% Alpha-Arbutin works by inhibiting the tyrosinase activity that limits the melanin production in your skin. It is also known to have a 10 times greater effect than regular Beta-Arbutin.

Customer reviews

5.0
verified purchase
Cool serum

It is my first time to order and use this brand of serum. There is no scent but it’s okay. Because when I apply it unto my skin, it absorbs quickly. Like while I’m applying it, it dries and absorbs unto my skin. There’s no sticky feeling after applying it. It just gives smooth feeling which is really really good. It is also a lightweight serum.

10/9/2023
5.0
verified purchase
great

When I hit 40 years old, I decide to change my skin routine and use the Korean brands for the first time I bought lotta products combined the three serums with the facemask. I can tell the difference in my skin it's even better than my 30s . My skin looks healthy well nourished and glowy

9/30/2025
5.0
verified purchase

It’s very nice. I recommend this serum for everyone.

8/12/2025
5.0
verified purchase
Does what I need it to

I’ve been using the regular glow serum on my face. Well I noticed in a photo how even my face is but I feel like my chest is dull and spotty in the strappy dress I had on. I got this to do what I was doing for my face. I also am going to use their sun screen because derms say that’s the best thing for starting liking young. It looks small but a little goes a long way. No scent and doesn’t bother my eyes. And there’s nothing in it that will decompose with age like retinol. Oh and the packaging is amazing. I actually keep all the boxes so I remember what I have because I can’t read the labels and they’re pretty. Skin type: dry, hyperpigmented, melanated 💅🏾, sensitive, struggles to stay moisturized through the day It helps with most of my concerns. Even though it’s hard to know what product does what I like how I feel when I use this as opposed to days I forget

7/31/2024
5.0
verified purchase
Excellent serum

Really good product good quality with excellent benefits, Even out skin tone. Been using for few days twice daily and I could see my skin hydrated and shining. I like this serum. Non sticky its very smooth

9/17/2025
5.0
verified purchase
mega!!!!!!!

I really liked this serum! It worked perfectly for my sensitive skin. The quality and ingredients are excellent. It absorbs quickly, isn’t too sticky, and leaves my skin glowing. I’ll definitely order another product from this line to try! package 👍🏼

3/23/2025
5.0
verified purchase

Great way to get vitamin and minerals quickly.. I liked it so much .. recommended for you to try it! in addition to the Cheap price according to the high quality. The size is big and the package is strong.

4/9/2026
5.0
verified purchase
Прекрасно!

Thank you very much for this product, it suited me, I like the packaging, comfortable and stylish, I will order more of these products, and recommend them to all my friends and relatives! good!!

3/3/2026
5.0
verified purchase
Beauty of Joseon doesn’t disappoint

Gentle and hydrating. Very mildly sticky but honestly it doesn’t bother me. The product doesn’t irritate my skin at all which I’m happy about. The only downside in my opinion would be the size of the product.

2/26/2026
5.0
verified purchase
Great Serum

I kind of got this serum by accident BUT I kept it because I was curious. I love the gentleness of this serum especially because brightening serums can cause skin sensitivity. But I’ve used it almost every morning and there’s been no reactions as all. It is very gentle and delivers what it is intended for. I don’t even use foundation as much anymore because my skin on its own feels amazing and glows.

12/30/2025