I wasn't sure if I'd like this shade because nude lip colors can sometimes make me look washed out, but 720 Mocha is actually a beautiful warm brown nude. It looks very natural and flattering, especially with a little bronzer or a simple eye look. The formula goes on smoothly and feels lightweight. It takes about a minute to dry down to a matte finish, and once it sets, it doesn't transfer much. I wore it for several hours, and it stayed put through coffee and light snacks. After a full meal, I only needed a quick touch-up in the center of my lips. It isn't overly drying compared to many liquid matte lipsticks, but I recommend applying a lip balm beforehand if your lips are dry. The applicator also makes it easy to get a clean, even application. Overall, this is an affordable matte lipstick with impressive staying power and a gorgeous everyday shade. I'd definitely repurchase it and would love to try more colors from this line.
Bold Color with Just One Stroke Impressive Staying Power – Kiss-Proof, Touch-Proof, Water-Proof Wear Velvety Matte Finish High intensity color with a velvety matte finish from the very first stroke!
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Bold Color with Just One Stroke Impressive Staying Power – Kiss-Proof, Touch-Proof, Water-Proof Wear Velvety Matte Finish High intensity color with a velvety matte finish from the very first stroke!
- SKU
- 3-142722
- Brand
- Rimmel London
- Category
- beauty / makeup / lips / lip-gloss
- Variants
- 1
Customer reviews
I finally understand the hype. The packaging is thick glass and nice paper, the brand is synonymous with quality, zero compromise on actives, a price that is fair for the R&D involved, and an effect that is visible in mirror selfies. Delivery was smooth.
"I’ve heard so many great things about this and I’m really excited to finally try it out! Can’t wait to see the results – so far, I’m super happy with it
The shade Rimmel London Stay Matte Liquid Lip Colour 720 Moca is a pretty neutral brown that works well for natural or everyday looks. The texture is light and mousse-like, and it dries to a matte finish with good pigmentation. It usually lasts several hours without much transfer. However, like many matte lipsticks, it can feel a bit drying, so using lip balm before applying helps. Overall a good affordable liquid lipstick with nice color and decent staying power
Quality is super! The ingredients are great! Size arranged! What you need! Performance is felt! the product arranged, perfectly packed, the effect is definitely there! I will order more! Just as quickly delivered
Quality is super! The ingredients are great! Size arranged! What you need! Performance is felt! the product arranged, perfectly packed, the effect is definitely there! I will order more! Just as quickly delivered
I’ve heard great things about this from friends and online reviews. Everyone says it really makes a difference, so I’m excited to try it myself. Looking forward to seeing the results—just waiting for it to arrive! Thank
iHerb offers high-quality products, fast shipping, and excellent customer service. Their wide selection and competitive prices make it a reliable choice for health and wellness needs.
super! The ingredients are great! Size arranged! What you need! Performance is felt! the product arranged, perfectly packed, the effect is definitely there! I will order more! Just as quickly delivered
love shopping on iHerb—affordable prices, authentic products, and super reliable service every time. My order arrived quickly and was well-packed. Excited to try everything!
