In Stock
Giovanni

Straight Fast™, Straightening Elixir, 6.8 fl oz (201 ml)

4.3 · 1959 reviews
1,486 ₽

The Ultimate Hair Straightening Elixir Eco Chic Technology™ Salon Quality Family Owned and Operated, Since 1979 Eco Chic Hair Care 100% Vegetarian Ingredients/No Animal Testing Leaping Bunny®; Cruelty-Free Beauty From The Element is Chic on The Street® Superior smoothing, soothing & straightening formula enhanced with natural botanicals that protect hair while creating a silky shine. Yes Vegan, Cruelty-Free, Infused with Natural Botanical Ingredients, Recyclable Packaging No Parabens, Mineral Oil, Harmful Sulfates, Propylene Glycol, Phthalates, Artificial Dyes Straight Fast™ Straightening Elixir with Eco Chic Technology™* Smoothes and soothes hair for the ultimate sleek style Temporarily straightens hair until your next wash Natural botanicals help protect hair from heat styling Smooth the curls, relax the waves and control even the unruliest of hair. This lightweight, crystal-clear gel adds silky shine while repelling humidity. Hair stays sleek and totally touchable. Perfect for all hair types. *The elements of earth, wind, fire and water represent a unique combination of natural botanicals and incredible style.

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The Ultimate Hair Straightening Elixir Eco Chic Technology™ Salon Quality Family Owned and Operated, Since 1979 Eco Chic Hair Care 100% Vegetarian Ingredients/No Animal Testing Leaping Bunny®; Cruelty-Free Beauty From The Element is Chic on The Street® Superior smoothing, soothing & straightening formula enhanced with natural botanicals that protect hair while creating a silky shine. Yes Vegan, Cruelty-Free, Infused with Natural Botanical Ingredients, Recyclable Packaging No Parabens, Mineral Oil, Harmful Sulfates, Propylene Glycol, Phthalates, Artificial Dyes Straight Fast™ Straightening Elixir with Eco Chic Technology™* Smoothes and soothes hair for the ultimate sleek style Temporarily straightens hair until your next wash Natural botanicals help protect hair from heat styling Smooth the curls, relax the waves and control even the unruliest of hair. This lightweight, crystal-clear gel adds silky shine while repelling humidity. Hair stays sleek and totally touchable. Perfect for all hair types. *The elements of earth, wind, fire and water represent a unique combination of natural botanicals and incredible style.

Customer reviews

5.0
verified purchase
I'm happy with this product

Considering everything about this product- its cost, and styling outcome- i'm very happy with it. It indeed does the job of "flattening" the heir, without a greasy effect- provided you use it with heat drying. It takes quite a small amount of it to apply. Plus- as far as i noticed- it didn't make my hair fall off, which is saying allot. The only remark i have- is that the product leaves a frizz on my hair, the outcome is not entirely smooth... so i had to combine it with a high level serum for a smooth and shiny finish- which works very well (i use Paul Mitchel serum). I recommend this- but get a quality serum that is not too greasy as well.

1/19/2024
5.0
verified purchase

Giovanni's Straight Fast Straightening Elixir has become a staple in my hair care routine for achieving sleek, smooth strands. I love how lightweight the elixir is, making it easy to apply without weighing my hair down or leaving it greasy. The formula helps tame frizz and flyaways while also providing heat protection during styling. It's a fantastic choice for anyone looking to enhance their straightening process and maintain healthy, manageable hair.

9/30/2024
5.0
verified purchase
Perfect

amazing! I apply it before my hair starts to dry, and it makes such a difference. It doesn’t exactly straighten my hair, but it feels incredibly soft and smooth. My hair feels nourished and pleasant to touch every time I use it. Highly recommend for anyone looking for soft, manageable hair!

10/30/2025
5.0
verified purchase
perfect

this perfect product makes my hair really soft,straight and shine,nice,wondeful feeling.i am sure i will keep use of it forever.Highly recommaned!

3/3/2011
5.0
verified purchase
Good

This product really helps to straighten my curly hair. Texture is smooth, good quality but rather thick, so just apply a small amount will be sufficient. It’s very useful and the size can last a long time

3/23/2026
5.0
verified purchase
The best for the ideal pony tail!

I use it to create an ideal pony tail. I take about a size of a chckpea, as my hair is very delicate, and it is absolutely enough. But yes, the hair has to be shampood afterwords.

2/24/2026
5.0
verified purchase

I am very impressed with the quality of this product. The scent is lovely and fresh. It is very simple to use on damp hair before styling. The size of the tube is generous and lasts a long time. It really helps in smoothing my hair and making it look healthy. Perfect for all ages

1/27/2026
5.0
verified purchase
ok

This elixir works very well for smoothing and straightening the hair. It helps reduce frizz, makes hair more manageable, and adds a healthy shine. Lightweight and effective, especially when used with heat styling.

1/14/2026
5.0
verified purchase
Прекрасно!

Thank you very much for this product, it suited me, I like the packaging, comfortable and stylish, I will order more of these products, and recommend them to all my friends and relatives! good!!

11/24/2025
5.0
verified purchase
Прекрасно!

Thank you very much for this product, it suited me, I like the packaging, comfortable and stylish, I will order more of these products, and recommend them to all my friends and relatives! good!!

10/25/2025