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Pura D'or

Advanced Therapy Shampoo, 16 fl oz (473 ml)

4.7 · 149 reviews
1,919 ₽

1.5X Concentrated †† Clinically Tested Reduces Hair Thinning † The Finest Ingredients No Sodium Lauryl Sulfate No Parabens No Phthalates No Artificial Colorants No Mineral Oil No Petrolatum No Common Allergens No Propylene Glycol No Formaldehyde No Metallic Aluminum No Triclosan No Toluene No Gluten Cruelty-Free Hypo-Allergenic Color Safe For Men & Women Noticeably Increases Volume Strength Shine Thickness Noticeably Reduces Thinning Breakage Dullness Hair Fall 17 Proprietary Herbal Blend Including red Korean seaweed, nettle leaf extract, biotin, he shou wu, pygeum bark extract, black cumin seed oil, saw palmetto, argan oil & amla oil. PURA D'OR Advanced Therapy Shampoo is infused with vitamins and botanicals to help reduce hair thinning due to breakage. This exclusive formula made with select premium plant based ingredients and natural preservatives derived from natural extracts and is USDA Certified Biobased at 90%+. Our clinically proven formula is manufactured with Renewable Energy to be true to our Earth-Friendly principles. This powerful blend utilizes the benefits of premium ingredients to help keep hair looking healthy. Key actives include biotin to strengthen hair, argan oil to nourish, and our exclusive blend to promote healthier looking hair. †Decreases thinning and promotes thickness by reducing breakage. Based on (1) repeated brushing test analyzing breakage after using PURA D'OR Shampoo & Conditioner compared to using shampoo alone, and (2) users' self-evaluation of hair thickness, strength, and reduced breakage compared to baseline after 8 weeks of using the PURA D'OR System. ††1.5X the active ingredient concentration compared to our Gold Anti-Hair Thinning Shampoo and Conditioner.

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1.5X Concentrated †† Clinically Tested Reduces Hair Thinning † The Finest Ingredients No Sodium Lauryl Sulfate No Parabens No Phthalates No Artificial Colorants No Mineral Oil No Petrolatum No Common Allergens No Propylene Glycol No Formaldehyde No Metallic Aluminum No Triclosan No Toluene No Gluten Cruelty-Free Hypo-Allergenic Color Safe For Men & Women Noticeably Increases Volume Strength Shine Thickness Noticeably Reduces Thinning Breakage Dullness Hair Fall 17 Proprietary Herbal Blend Including red Korean seaweed, nettle leaf extract, biotin, he shou wu, pygeum bark extract, black cumin seed oil, saw palmetto, argan oil & amla oil. PURA D'OR Advanced Therapy Shampoo is infused with vitamins and botanicals to help reduce hair thinning due to breakage. This exclusive formula made with select premium plant based ingredients and natural preservatives derived from natural extracts and is USDA Certified Biobased at 90%+. Our clinically proven formula is manufactured with Renewable Energy to be true to our Earth-Friendly principles. This powerful blend utilizes the benefits of premium ingredients to help keep hair looking healthy. Key actives include biotin to strengthen hair, argan oil to nourish, and our exclusive blend to promote healthier looking hair. †Decreases thinning and promotes thickness by reducing breakage. Based on (1) repeated brushing test analyzing breakage after using PURA D'OR Shampoo & Conditioner compared to using shampoo alone, and (2) users' self-evaluation of hair thickness, strength, and reduced breakage compared to baseline after 8 weeks of using the PURA D'OR System. ††1.5X the active ingredient concentration compared to our Gold Anti-Hair Thinning Shampoo and Conditioner.

Customer reviews

5.0
verified purchase
Loving this product

A family member use this brand religiously. It’s recommended by her. After using this product a few time, Its noticeable I shed less. It doesn’t have strong scent. I lose very little hair during washing! I am very happy with this brand.

2/7/2026
5.0
verified purchase
Love this brand

This is the 3rd formula I’m trying for this brand. Bought this formula cos it said it’s 1.5 times concentrated. The other formula works well for me and noticeably less hair loss after shampoo

2/6/2026
5.0
verified purchase
Excellent!

I’ve been using this anti-thinning shampoo for several weeks now, and I’m genuinely impressed with the results. From the first few washes, my hair felt cleaner, lighter, and noticeably stronger without feeling dry or stripped. The formula lathers well and has a fresh, subtle scent that feels very salon-like. What I like most is that it doesn’t just focus on hair fall—it actually makes my hair look fuller and healthier. Over time, I’ve noticed less hair shedding during washing and styling, and my hair feels thicker at the roots. It also works well for daily use and hasn’t irritated my scalp, which is a big plus.

12/28/2025
5.0
verified purchase
Excellent!

I’ve been using this anti hair thinning shampoo for several weeks now, and I’m genuinely impressed with the results. From the very first wash, my hair felt cleaner, lighter, and noticeably fuller. Unlike many shampoos that can leave hair dry or weighed down, this one has a gentle formula that cleanses the scalp thoroughly without stripping away moisture.

12/26/2025
5.0
verified purchase
Great product

This shampoo has an herbal scent that I enjoy and it is very moisturizing. It minimizes hair fall and leaves my hair and scalp feeling soft and healthy. I definitely notice my hair doesn't look as nice with other shampoos. I've been using this specific shampoo for years and will continue to use it.

9/13/2025
4.0
verified purchase

Smell is great, very fresh and herby but it's a bit pricy and you need to use more compare to regular shampoo, even though this one is "concentrated". After using it for a while my hair become more dry (not bad dry though), however it this effect remains for a while so I can wash my head less often

11/7/2025
5.0
verified purchase
PURADOR advance therapy shampoo

Started using this shampoo a few weeks ago. I love how my hair feels. The sent is not strong at all. Lathers very nice. I will continue to buy this product.

8/21/2026
3.0
verified purchase
Formula change

I’m disappointed because the label says “new label, same formula” but the formula has changed. The product smell slightly different, more like lemongrass than it’s previous almost gingery smell. Most importantly, the anti-bacterial and anti-fungal ingredient zinc pyrithione has been switched out for zinc gluconate. So it no longer helps with dry/itchy/dandruff scalp.

8/16/2026
1.0
verified purchase
Not for for bleached curly porous hair!

Unfortunately this shampoo did not work for my hair at all. I have curly, porous hair that was previously bleached, and after using this shampoo my hair became extremely frizzy, dry, and difficult to manage. The curls lost their shape and definition, and the hair started sticking out in every direction. Even after using masks, leave-ins, and styling products, I could not bring my curls back. My hair felt rough, dehydrated, and much harder to style than before. It might work for other hair types, but for bleached curly porous hair I would not recommend it.

5/11/2026
5.0
verified purchase
All the shampoos of this brand are TOP OF THE TOP

Cleanses my hair so well and in a soft manner! Best than all shampoos I tried in my entire life, it's a pleasure to wash my scalp with this one. Love all the exotic components, makes me feel luxurious.

5/9/2026