This was my first It's a 10 purchase, after seeing it at the drugstore for decades. I was looking for a deep conditioner and am really happy with the quality and effect of the product. After use my hair felt super nourished and soft and my wavy hair had slightly looser waves due to the keratin for the extent of the wash cycle. I have colored/bleached, fine, wavy, long hair and lots of it and I am trying to repair the damage I've done to it. I'm glad to add this into my routine. I also really enjoyed the keratin effect of loosening my waves, even for just a wash cycle, I have enjoyed the look.
Leaping Bunny®; Cruelty Free Does 10 Things Instantly Keratin protein enriched Deeply moisturizes Superior penetration Smooths Detangles Restores elasticity and strength Protects hair color Helps prevent split ends Adds shine Helps protect from sun damage
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Leaping Bunny®; Cruelty Free Does 10 Things Instantly Keratin protein enriched Deeply moisturizes Superior penetration Smooths Detangles Restores elasticity and strength Protects hair color Helps prevent split ends Adds shine Helps protect from sun damage
- SKU
- 3-98024
- Brand
- It's a 10
- Category
- beauty / hair-care / all-shampoos / masks-and-conditioners
- Variants
- 1
Customer reviews
This made my bleached and very damaged hair so smooth and less frizzy right away. The effect lasted a few days with just the one use. It can't erase damage, of course, but my hair definitely looks and feels very healthy and soft after use. It's expensive, but honestly worth the price, especially if you don't need to use it everyday.
I was happy to find “it’s a10” mask for my highlights. Works excellent, if you leave it on for over 5 minutes
Great product great brand love it love it highly recommended
Love it love it love it this brand I really like, but especially this one. I had a very damaged hair. It helped me a lot. Highly recommended.
Very deep hydration to use once a week for 5-10 minutes. Does the job
very good conditioner, smells very nice and leaves my hair soft.
It’s a great choice in combination with its shampoo. My hair becomes so gentle and smooth.
Bought this for my daughter and honestly it didn’t do anything. Her hair looks the same, no softness or shine at all. Really disappointed and won’t repurchase.
I’ve got it as pair to shampoo. But it’s ok to use on its own. Great hair conditioner. All products from this line are good. I have thin light hair and those products do very good job for me.