In Stock
NARS

NARS Soft Matte Primer

4.6 · 97 reviews
4,036 ₽

Discover instant mattification with a lightweight makeup primer that gently glides over skin with a transformative water-gel texture and then breaks into a velvety, soft matte finish. It instantly fills in uneven, textured skin and prepares it for smooth foundation application, while maintaining makeup wear and controlling the appearance of shine. Featuring NARS' exclusive Climate Balancing Technology, it retains hydration in dry climates and absorbs excess moisture in humid ones, helping prevent excess perspiration and sebum from breaking down makeup.

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Discover instant mattification with a lightweight makeup primer that gently glides over skin with a transformative water-gel texture and then breaks into a velvety, soft matte finish. It instantly fills in uneven, textured skin and prepares it for smooth foundation application, while maintaining makeup wear and controlling the appearance of shine. Featuring NARS' exclusive Climate Balancing Technology, it retains hydration in dry climates and absorbs excess moisture in humid ones, helping prevent excess perspiration and sebum from breaking down makeup.

Customer reviews

5.0
Will definitely reorder.

I really really like this because in the summer my skin gets oilier. It works really well under the tinted moisturizer and my skin doesn't look as oily. It looks healthy and has a little glow, but not as wet as it did before.

8/30/2026
5.0
Great product!

The matte finish helps with oil control -- I'm super oily

7/27/2026
5.0
Highly recommend

I'm a big fan of this Soft Matte Primer—it's excellent at keeping my skin looking smooth and matte throughout the day without feeling dry. It's definitely a staple in my routine. I actually wanted to pick up the pink SPF version as well, but it was out of stock.

7/1/2026
1.0
Oily face

I don't recommend if you have oily skin I purchased it for my oily face and it didn't work at all.

6/24/2026
5.0
Soft Matte Primer is a MUST HAVE

This primer is a must have. It grips and works perfectly with the soft matte foundation, and helps keep oil under control all day. Hands down, this is the best.

6/17/2026
5.0
Gives skin a matte look.

The texture looks like a lightweight cream, but it gives a matte finish. It's amazing because overall, this type of product makes the skin look dewy without looking dry and matte. It's great! The skin looks very natural.

5/15/2026
5.0
I need this on auto ship

Absolutely don't go a day without putting it on. It sets the standard for the day. Makeup looks great all day, no shine. Light weight never greasy!

5/6/2026
5.0
I would buy this again

Love all NARS products!

4/27/2026
5.0
Amazing matte primer

The best

4/25/2026
1.0
Don't recommend if you have sensitive skin

Used it without problems the first few times, then my face got all red and blotchy. And broke out, it was clearly from the primer.

4/16/2026