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PATTERN Beauty by Tracee Ellis Ross

PATTERN Beauty by Tracee Ellis Ross Hydration Shampoo, 25 oz.

4.7 · 2321 reviews
4,779 ₽

Boosted with oils, the creamy, gentle Hydration Shampoo cleanses your curls, coils and scalp, removing buildup and dirt without stripping away moisture. PATTERN skipped harsh surfactants like SLS or SLES. Bathe curls in a moisture-rich formula with ingredients like aloe vera leaf juice and coconut oil.

Size: 25 oz

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Within 30 days of delivery

Boosted with oils, the creamy, gentle Hydration Shampoo cleanses your curls, coils and scalp, removing buildup and dirt without stripping away moisture. PATTERN skipped harsh surfactants like SLS or SLES. Bathe curls in a moisture-rich formula with ingredients like aloe vera leaf juice and coconut oil.

Customer reviews

5.0
The product is great I

[This review was collected as part of a promotion.] The product is great I like how it makes my hair feel and look now I just purchased the pattern conditioner can’t wait to use it

9/24/2026
4.0
My Curls Love Pattern

[This review was collected as part of a promotion.] Pattern has been one of the first products with no downside to using any of its products. I also love that everything smells so natural and non-artificial, as that was one of my biggest pet peeves with many other products for curls. I do, however, have to note that twice now the packaging of my products has come either leaking or broken.

9/23/2026
5.0
Left my hair feeling silky smooth while still being cleansing

[This review was collected as part of a promotion.] This shampoo felt amazing on my coils, and I was even able to finger detangle quite easily while using it! This was after deep conditioning with a different brand's conditioner that reacted badly to my hair and made it tangle up. It's like the shampoo melted those knots away like a conditioner would. If the shampoo did that, I can't imagine what the pattern conditioner feels like. I am serious considering just switch to Pattern products all together. I've already tried there styling custard and it's also heavenly lol. HIGHLY recommend. I'm definitely going to continue using this product as well.

9/22/2026
5.0
Amazing Shampoo and Products

[This review was collected as part of a promotion.] I have Type 4C coils and the hydration shampoo softens my coils when washing. It cleans my hair well. Just a note - it’s a truly hydrating shampoo so it might not work so well with some styling gels. But, highly recommend for us Type 4C coilies.

9/21/2026
5.0
This product is great. I

[This review was collected as part of a promotion.] This product is great. I love the way it makes the hair feel. Even my son wants his own bottle.

9/20/2026
5.0
LOVEEEE

[This review was collected as part of a promotion.] Perfect for a 1-2 week wash especially while in mini twist.

9/17/2026
5.0
Very Nice!

This shampoo is so hydrating and smells so good! I would highly recommend it!

9/17/2026
5.0
Maximun hydration

[This review was collected as part of a promotion.] I love having a shampoo that doesn't strip my hair in between cleansings and after cleansing. It's a winner!

9/14/2026
5.0
Fresh and clean

Absolutely love this product . Makes my hair look good and cleans hair very well. I love this line of products .

9/10/2026
4.0
Hydration Shampoo

[This review was collected as part of a promotion.] My hair felt clean and moisturized, and it smelled refreshing.

9/9/2026