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Too Faced

Too Faced Born This Way Soft Matte Foundation

4.4 · 1706 reviews
5,098 ₽

Formulated for advanced performance, this new and improved weightless 24-hour matte foundation in a lightweight tube helps control oil while hydrating skin. The non-comedogenic, waterproof, perspiration-resistant, humidity-resistant, color-true formula blurs imperfections so skin appears flawless.

Design: Praline

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Within 30 days of delivery

Formulated for advanced performance, this new and improved weightless 24-hour matte foundation in a lightweight tube helps control oil while hydrating skin. The non-comedogenic, waterproof, perspiration-resistant, humidity-resistant, color-true formula blurs imperfections so skin appears flawless.

Customer reviews

3.0
Probably better for oily skin

[I received this product in exchange for my honest review] As someone with combination skin I didn't particularly like this foundation. The matte finish almost makes my face look dry and I probably got one shade lighter than I should have. This would probably work well for those with oily skin. It is very light weight and buildable with a natural look.

3/27/2026
4.0
It's ok

[I received this product in exchange for my honest review] Smells like chemical. Great pigmentation. Shade was wrong and does not help with oily face. It is heavy for a liquid foundation. Not sure if I like it It does oxidize during the day

2/11/2026
4.0
thick to spread

[I received this product in exchange for my honest review] foundation was too thick for my liking. the color was a little too dark for me, i thought it would cover better when i am tan in the summer time. I would try a lighter shade

12/23/2025
1.0
Zero for Foundation and Too Faced Customer Service

DO NOT BUY! This product is absolutely awful! I will never understand how Too Faced had a great product offering with their previous 24 Hour Matte Foundation that wore wonderfully for all types of skin, especially if you were oily, and even stayed put with a little sweat. As a loyal customer, I went to the website and posted a review to forewarn customers about this terrible new product offering. Not only did Too Faced not properly post my comment, but when I contacted Too Faced on at least four (4) different occasions, they redirected me to non-working numbers and false promises of a gift card for my troubles. I was surprised and gravely disappointed in Too Faced's poor customer service and mistreatment of a loyal customer. Do yourself a favor, save your money and find a better product and a better brand to support...I already have.

12/3/2025
1.0
Bring back the old formula … I'm BEGGING

This new formula is terrible. It is patchy and doesn't last in my T zone where I'm oily. I just become super slick and shiny and it comes off. Additionally the packaging feels like there is so much less product and it doesn't last like it used to. I loved the previous formula… it looked so natural like skin, everyone always asked me about it and I could wear it all day with no issues. Now, I have yet to find something similar to the old formula and I am so devastated by it. I was a long term Too Faced customer but I've had to venture out and it sucks because I do love this brand but nothing is working anymore.

11/18/2025
3.0
Not for me

[I received this product in exchange for my honest review] I really wanted to love the Too Faced Born This Way Soft Matte Foundation, but honestly… it ended up being just okay for me. The shade match was actually pretty spot-on, and I liked how lightweight it felt at first, but the matte finish just didn't vibe with my skin at all.

11/17/2025
1.0
TERRIBLE FORMULA CHANGE

Change the formula back!! The matte version in the glass bottle was perfect and my go to foundation for everything. It's so disappointing it's in a tube now and the foundation is completely different. It doesn't go on as smooth, it's thick and cakey, and it doesn't wear well. Don't mess with a good thing. I see many other loyal customers have the same complaints.

11/16/2025
1.0
24 hour discontinue was wayyyyy better!

This foundation won't give you near the coverage. The tube is unattractive as well. I have tried a ton of foundations for matte style and non are better. Please bring back the one that is the best. I feel the new one must be made so much cheaper taking coverage and a pretty bottle away.

11/1/2025
1.0
Bring Back Born This Way Matte 24 Hour Matte!

This new product is awful! The Too Faced Born This Way Matte 24 Hour wear was the holy grail of foundations for me. I am naturally oily and I also sparkle sweat (smile) when in rigorous motion. I have tried various foundations brands—everything from drugstore to high-end foundations— none have measured up to Born This Way Matte 24 Hour. Given my daily professional glam, especially as I've travailed this busy city, I have literally had women of all races and shades stop to compliment me, ask the foundation that I wear, and I was more than happy to tout praises in the direction of Too Faced. I no longer have that confidence with this new foundation product. Dear Too Faced Chemists, it is okay to admit that you may have missed the mark here and return us to the prior glory. I, and many others, will happily forgive and continue to be a loyal customer.

10/26/2025
1.0
Bring back the old formula!

You see plenty of reviews this new formula is not it. No matter how its applied or set or primed. Just bring it back with the glass bottle aswell. Ain't nobody tell you to change it.

10/9/2025