In Stock
Samsung

Samsung The Frame LS03FAF 50" QLED 4K UHD Smart TV

4.6 · 741 reviews
102,053 ₽

This 50" The Frame TV from Samsung turns your wall into a canvas by mimicking the look of a traditional picture frame. Vibrant QLED technology and a matte, glare-free finish ensure your favorite digital art pieces appear authentic and lifelike. Beyond its aesthetic appeal, this 4K UHD smart display uses integrated AI to optimize picture and sound for a personalized experience.

Size: 50 inches

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This 50" The Frame TV from Samsung turns your wall into a canvas by mimicking the look of a traditional picture frame. Vibrant QLED technology and a matte, glare-free finish ensure your favorite digital art pieces appear authentic and lifelike. Beyond its aesthetic appeal, this 4K UHD smart display uses integrated AI to optimize picture and sound for a personalized experience.

Customer reviews

5.0
Great TV, amazing features.

[This review was collected as part of a promotion.] The TV was a great purchase. Its super slim and you can change the trims to the frame. Its almost like a huge animated photo frames. The color is so vibrant, and the sound is so crisp.

9/21/2026
5.0
Looks beautiful!

[This review was collected as part of a promotion.] We love our Frame tv! The picture is great. We have the sound bar, which is awesome. We love changing out the art on it. Highly recommend!

9/21/2026
5.0
Looks like art, watches like a great TV

[This review was collected as part of a promotion.] I love this TV. When it's off, Art Mode makes it look like a real framed picture on the wall, and people who visit usually don't realize it's a TV until I turn it on. The matte screen is the standout feature: glare is basically gone, even with sunlight coming in, and it gives artwork a textured, print-like look. When I'm watching, the picture is bright and vibrant, and colors pop without looking overdone. It looked great right out of the box with very little calibration needed. It mounts almost flush to the wall, and the single cable to the connection box keeps everything clean with no mess of wires. If you want a TV that doesn't take over the room, this is the one. Highly recommend.

9/21/2026
4.0
Great aesthetics + picture, but noticeable UI lag

[This review was collected as part of a promotion.] Overall, this is a great TV that looks fantastic over the fireplace. The art mode is the standout feature, and the display gets plenty bright for everyday TV viewing. ​A couple of drawbacks worth noting: switching between Art Mode and regular TV has visible lag, which feels sluggish for a modern TV. Additionally, the motion sensor isn't very sensitive—even with an official Samsung bezel attached, you have to get within a few feet for it to detect movement. ​That said, for aesthetics and picture quality, it's still a solid buy.

9/21/2026
5.0
Great TV

[This review was collected as part of a promotion.] Really like our frame TV it is our second one . Bought this because we don't have power behind Where we hang it and needed the single cable.

9/21/2026
5.0
The Frame is the best

[This review was collected as part of a promotion.] Really love this TV and Samsung has done a great job with it. It’s something my wife and I have been wanting and finally pulled the trigger. It is better than expected. Can’t wait to get more as our older tvs start to get old and outdated.

9/20/2026
5.0
Fantastic picture quality

[This review was collected as part of a promotion.] This TV works exponentially well. The picture is beautiful and the artwork you can display is amazing. I really like how I can play my games without having a glare on the screen.

9/20/2026
4.0
Mats and filters need work

[This review was collected as part of a promotion.] The product is user-friendly, easy to use, easy to load. The main purpose of my purchase was to view my photos as artwork. I was extremely disappointed at the matting Colors, black comes up as a dark gray all the blues greens purple pink are Very strange color tones. But most importantly the black mats are not black. I have tried to adjust the lighting the brightness and still get a dark gray color. So to counteract that, I had to literally Photoshop every photo individually. Also disappointing is there's no video graphics to place Home made videos on the photo screen. I have not noticed any glare. I am happy with the brightness the texture. That's built in filters could use a little bit more work, they are fairly poor.

9/20/2026
5.0
Screen colors stay bright in sunny rooms

[This review was collected as part of a promotion.] We are happy with our Samsung Frame - it is the right size for our wall and fits really well with the other art we have on the wall. Adding streaming services was a relatively low learning curve. We also appreciate the rotating art that can be displayed on the TV. The one advantage is that the screen colors do not wash out in our bright living room.

9/20/2026
5.0
Pops the room!

[This review was collected as part of a promotion.] Great addition to my Bourbon room, adds a vibrant picture for watching sports. The frame adds color, texture, and accents the rest of the room, the art choices for the picture adds color while not watching the game. Calibration was easy. Easy to control the brightness of picture. No problem with glare on the screen

9/20/2026