Calprox formula (which gently whitens and cleans without sensitivity) and the meticulous, 72-hour production process (versus just 3 hours for traditional toothpaste) that ensures the quality in every tube that no other toothpaste can give you. Whitens teeth 6 shades in 5 days (on average) without sensitivity (and we've got the studies to back it up!) Fights plaque 10X better than leading plaque-removing toothpastes (cause plaque is whack) 5% less abrasive than the limit set by the ADA (on a scale of 0-250, we're a 65) Remineralizes + restores enamel while fighting cavities (your dentist will love it) Makes smiles look shiny + new (even dentures, veneers, or bonded teeth!) Fluoride, calcium + phosphates help build additional strength while protecting against cavities.
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Calprox formula (which gently whitens and cleans without sensitivity) and the meticulous, 72-hour production process (versus just 3 hours for traditional toothpaste) that ensures the quality in every tube that no other toothpaste can give you. Whitens teeth 6 shades in 5 days (on average) without sensitivity (and we've got the studies to back it up!) Fights plaque 10X better than leading plaque-removing toothpastes (cause plaque is whack) 5% less abrasive than the limit set by the ADA (on a scale of 0-250, we're a 65) Remineralizes + restores enamel while fighting cavities (your dentist will love it) Makes smiles look shiny + new (even dentures, veneers, or bonded teeth!) Fluoride, calcium + phosphates help build additional strength while protecting against cavities.
[This review was collected as part of a promotion.] This toothpaste gives my mouth a nice, fresh feeling after I brush. I just got it, so not quite sure about the whitening aspect, but we shall see. So far, so good!
The flavor is unappealing. Disposed of tube after first use given flavor.
I love this toothpaste and have been using it for over a year. I ordered it April 27th and just got it today May 8th. I’m only rating 3 stars because shipping needs to be faster!
Great product I have been using for years but ...the $13 4.2 oz tube I currently have is now $23; the two 1.4 oz tubes I bought to get free shipping cost $15 each. Dr. Smigel is gone now...wonder what he would think about the ever-increasing cost of his product.
