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IT Cosmetics

IT Cosmetics Bye Bye Under Eye Anti-Aging Waterproof Concealer

4.3 · 3864 reviews
3,186 ₽

IT Cosmetics Bye Bye Under Eye Anti-Aging Waterproof Concealer is the #1 best-selling* under-eye concealer for dark circles, dark spots, wrinkles and more. Developed with plastic surgeons, this pigmented, full-coverage concealer is also humidity-proof and long-lasting.

Design: 40.5 - Deep (cool)

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IT Cosmetics Bye Bye Under Eye Anti-Aging Waterproof Concealer is the #1 best-selling* under-eye concealer for dark circles, dark spots, wrinkles and more. Developed with plastic surgeons, this pigmented, full-coverage concealer is also humidity-proof and long-lasting.

Customer reviews

3.0
Not Great

The color match was too light. I still use the product to highlight some areas for contrasting.

9/17/2026
5.0
It's the best!

[This review was collected as part of a promotion.] I've been using this product for a few years. I think it's the best on the market and lasts a very long time. Every time I try something else, I go back to IT.

9/17/2026
5.0
Great coverage

I have a birthmark on my face and this covers it well along with dark circles

9/17/2026
1.0
Does anyone else feel like the formula changed?

I love this product and have been using it for years. Does anyone else feel like the formula has changed? The new tubes have Japanese writing on the back, and an oily separating substance comes out. I have now purchased two new tubes and it feels different.

9/8/2026
2.0
Disappointed It’s Not the Same Excellent Coverage

I’ve been using IT Cosmetics Bye Bye Under Eye for a long time and used to absolutely love it. It provided excellent, full coverage and did a great job covering my under-eye area. Unfortunately, the formula doesn’t seem to work the same for me anymore. I no longer get the full, smooth coverage I used to, and I’m quite disappointed because this was once one of my favorite products. I’ve decided to switch to a different under-eye concealer. I really hope IT Cosmetics considers bringing back the quality and coverage that made this product so great in the first place.

9/6/2026
4.0

Works to cover dark marks or anythg you need covering. Thick texture.

9/6/2026
5.0
THE BEST! I purchase in bulk!

I swear by this concealer, hands down THE BEST I have ever used over the years. I used MAC studiofix cream concealer in the pot forever but after trying this on a whim, I have never looked back. I am 43 and don’t want the setting into line cakey look or “loose” under eye skin to be more apparent. This not only brightens under eyes but covers imperfections while brightening your overall complexion. No cakey look and it does not set into lines or wrinkles. It is also waterproof staying in place even when I wear a mask all day as a Dental Hygienist. A little does go a long way, I use a blender sponge with a fine point to apply each day for under eye and over imperfections/white sun spots. I own 5 shades that takes me from winter to summer months. I used Light nude in the winter and Iight medium while incorporating medium nude, medium tan and medium amber through spring and summer months when I become more tan. I use this alone with moisturizer, with CC+ foundation (nights out) or with iT tinted moisturizer (pot) that I just purchased. I do apply a pressed powder over with setting spray. You won’t be disappointed, buy your bye bye now!!

9/5/2026
5.0
This product makes your eyes look very soft subtle

I love this eye product it goes on so hydrating and gives beautiful color looks beautiful on

9/5/2026
5.0
Full coverage

[This review was collected as part of a promotion.] Soft gentle and full coverage over those dark spots or blemishes

9/2/2026
2.0
Reformulated?? :(

I've been using this concealer for years and the last tube I purchased was so thick and was terrible under my eyes where I need it most. Has it been reformulated? Please bring back the original!

9/1/2026