In Stock
New Balance

740

8,495 ₽ −30% 12,212 ₽

Looking for other options? Shop the 740 The original 740 was the kind of daily runner that would be worn into the ground with heavy miles and bought all over again. This longtime fan favorite returns from the archives, poised to inspire a whole new generation of devotees. The 740 combines familiar elements of 2000s running-inspiration – an open knit mesh upper, segmented midsole, and a streamlined silhouette – with flourishes like two-tone color mesh and angular overlays, that give the 740 a unique visual identity. Whether you’re discovering, or rediscovering, the 740 is ready to become your next favorite shoe.

Design: U7405K9

Size: Choose a size

International delivery

Shipping calculated at checkout

Returns & exchanges

Within 30 days of delivery

Looking for other options? Shop the 740 The original 740 was the kind of daily runner that would be worn into the ground with heavy miles and bought all over again. This longtime fan favorite returns from the archives, poised to inspire a whole new generation of devotees. The 740 combines familiar elements of 2000s running-inspiration – an open knit mesh upper, segmented midsole, and a streamlined silhouette – with flourishes like two-tone color mesh and angular overlays, that give the 740 a unique visual identity. Whether you’re discovering, or rediscovering, the 740 is ready to become your next favorite shoe.

Customer reviews

5.0
verified purchase
Fashion. Comfort. Stability for miles.

I walk 5/6 miles per day. Everyone stops and admires the look. The shoe becomes a fashion statement. New Balance shoes have eliminated any foot pain.

9/13/2026
1.0
verified purchase
Comfy 101

Nice show great color goes with the clothes I purchased

9/5/2026
5.0
verified purchase
Fire!

I love these shoes. They’re so cute and comfortable!

8/29/2026
5.0
verified purchase
N 740

Comfortable fit with a stylish look! Excellent for healthcare workers!

8/25/2026
5.0
verified purchase
Cool granny

I love my 740 this my 3rd pair will be ordering more soon

8/23/2026
2.0
Not enough support or cushion.

There wasn't enough support or cushion for my arches. It made my feet hurt due to this. I also didn't realize you cannot return this item, I have never ran into this issue with New Balance. So I'm stuck with shoes I can't wear.

8/21/2026
1.0
verified purchase
Not so comfortable after all

These were not as comfortable as the online reviews were saying. They also rubbed the back of my heel pretty aggressively. I returned these shoes after 2 days. Great look, just not comfortable.

8/17/2026
5.0
verified purchase
Good shoes

My first pair of 740’s. They are a good shoe for the money.

8/10/2026
3.0
verified purchase
Toe box too narrow but shoes cute

Loved the design of these sneakers and was so excited when they arrived but the toe box was far too narrow, and so was the mid-foot, honestly. I’m not really looking to full commit to the barefoot shoe thing and had heard New Balance offers a slightly roomier fit but that just wasn’t the case. This is supposedly the unisex shoe width (D) so I was a little surprised. Would love to see New Balance offer some wider toe boxes because they’ve got the visual appeal down and the quality seemed nice.

8/2/2026
5.0
verified purchase
Favorite shoe brand

Love the fit, comfort and how light weight they are

7/30/2026

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