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Too Faced

Shadow Insurance 24-Hour Eyeshadow Primer

3.8 · 680 reviews
3,186 ₽

What it is: Too Faced’s best-selling eye shadow primer just got an upgrade! New and improved formula intensifies color and helps lock down eye shadow for 24+ hours of non-creasing, fade-resistant wear.Skin Type: Normal, Oily, Dry, and CombinationIngredient Callouts: Free of parabens. It is also vegan, gluten-free, and cruelty-free.What Else You Need to Know: Formulated with a blend of skin-loving ingredients– plus an easy-blend doe-foot wand, this translucent eye shadow primer glides on weightlessly, helps protect against blue light damage and environmental stressors, and fights breakthrough oil to help keep shadows smooth, waterproof and long-lasting.

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What it is: Too Faced’s best-selling eye shadow primer just got an upgrade! New and improved formula intensifies color and helps lock down eye shadow for 24+ hours of non-creasing, fade-resistant wear.Skin Type: Normal, Oily, Dry, and CombinationIngredient Callouts: Free of parabens. It is also vegan, gluten-free, and cruelty-free.What Else You Need to Know: Formulated with a blend of skin-loving ingredients– plus an easy-blend doe-foot wand, this translucent eye shadow primer glides on weightlessly, helps protect against blue light damage and environmental stressors, and fights breakthrough oil to help keep shadows smooth, waterproof and long-lasting.

Customer reviews

2.0
verified purchase
It used to be the best

I used this for more than a decade. The changed formular is more than disappointing. It doesn't spread that well as it used to be and the fragrance is too strong. Also, I think this re-dipping wand isn't that hygienic. It's disappointing that most very-well made products ended up like this. The only downside I experienced with the old ones was it could go rancid if it was old and I'm not sure if this strong fragrance is to hide the rancid smell? I don't know. I wish they bring the old tube with the original formula back

5/14/2026
3.0
verified purchase

I love this product, it’s smooth, not too sticky, and really does hold your eyeshadow in place.. but the packaging is sooo bad like it will break no matter what you do!

5/4/2026
1.0
verified purchase
Used the Previous formula for over a decade...

Bring back the old formula! It was great, and the packaging was great. Why change something that people already love?

12/8/2025
1.0
verified purchase
Too much fragrance.

Loved the old formula. New one reeks of coconut. My eyes do not like the heavy fragrance, such a disappointment.

12/6/2025
1.0
verified purchase

Used this for almost a decade but I feel like the formula has changed… my eyeliner (which has not changed in years) used to stay on all day but now it’s always smudging. This primer also leaves a light mark that I have to clean up with a q tip now as I only use this to hold eyeliner in place. What a shame.

11/12/2025
1.0
verified purchase
Bad change

Used this primer for many many years. Old packaging in a tube lasted forever. New version is horrible. Clumpy dry and doesn’t go on smoothly. Almost wonder if there’s even any product inside. Will no longer purchase

10/25/2025
1.0
verified purchase
Bring back the old tube!

This new product + packaging is horrible. There’s a reason they said don’t fix what’s not broken : Toofaced messed it up by converting a perfect product to this useless senseless product and packaging.

9/4/2025
1.0
verified purchase
Do not buy

This is trash. Please bring back the old formula and tube packaging.

7/6/2025
2.0
verified purchase
Worthless product

It appears that the company doesn't prioritize its customers. There are many negative reviews about this product, in particular the packaging. It used to come in a tube; one would squeeze out a small amount of the primer and apply it to the eye. I still have the tube; however, it is almost gone. Now it comes with a worthless wand that wastes much of the product. I will not buy this product again.

6/14/2025
1.0
verified purchase
No

I’ve used this for many years. The old formula got me through 30 hours of labor and my eye makeup was flawless. The new packaging with the wand is unsanitary and not as easy to use as the old tube. The new formula is too thick and doesn’t glide as well on the eye lids. I switched to urban decay which also has a wand but you can cut it off and just squeeze out the primer.

6/9/2025