In Stock
Urban Decay

24/7 Eyeshadow

4.4 · 315 reviews
2,443 ₽

What it is: A creamy, vegan eyeshadow single, delivering high-pigment, ultra-velvety, supercharged colors and finishes with long-lasting wear of up to 12 hours.Ingredient Callouts: It is gluten-free and cruelty-free.What Else You Need to Know: These vibrant, caffeine-packed shadows brighten and enhance eyes with shades and finishes ranging from neutral matte eyeshadows to golden-bronze shimmers and rich jewel tones. The velvety-soft formula glides on with minimal fallout and can be applied easily with a finger or blended with a brush.

Design: Half Baked

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What it is: A creamy, vegan eyeshadow single, delivering high-pigment, ultra-velvety, supercharged colors and finishes with long-lasting wear of up to 12 hours.Ingredient Callouts: It is gluten-free and cruelty-free.What Else You Need to Know: These vibrant, caffeine-packed shadows brighten and enhance eyes with shades and finishes ranging from neutral matte eyeshadows to golden-bronze shimmers and rich jewel tones. The velvety-soft formula glides on with minimal fallout and can be applied easily with a finger or blended with a brush.

Customer reviews

5.0
verified purchase
Gothic style

Was searching for black and definitely found it. Use it for goth purposes.

8/5/2026
5.0
verified purchase
This is a staple.

Easy to apply! Beautiful shimmer! I love that it is a "single" and will be purchase different colors.

4/23/2026
5.0
verified purchase
Great vibrant color choices and mattes

Teal shimmer, setlist, freebird and several other colors in the past. Wonderful shadows on all skin types and mattes certain shadows can have more fall out like the overly glittery ones.

3/3/2026
5.0
verified purchase

Excellent pigment and staying power. UD is always reliable. Plus love the shade of taupe- slightly mauve

11/16/2025
5.0
verified purchase
Like it!!!

Wonderful shimmer perfect shade between pink and white and gold. Subtle but buildable if you like .

11/6/2025
5.0
verified purchase
Perfect!

Although urban decay gets a lot of love for their glittery shimmery eyeshadows, I think this satin finish SIN shade is perfect. Although it is described as a shimmer, I don’t find it to be overwhelming and can really be used for an everyday look. I can wear this alone or put it on top of something else and it pairs so well with pretty much anything. I must have!

8/17/2025
5.0
verified purchase
Individual Eye Shadow

Great eyeshadow. Use it as a primer and I love it. I will definitely buy it again when I run out.

6/28/2025
5.0
verified purchase
Perfect!

This might be the most perfect shimmer eyeshadow for mature eyelids I’ve ever used. It is super finely milled and sparkly without being too glittery. It does not accentuate texture on the eyelid, and the color is gorgeous.

6/27/2025
5.0
verified purchase
Daytime eye brightener without fallout

Highly recommend. I’m loving the light shimmer without the fallout. This is a daytime eye brightener for sure without the overly glam evening look I was trying to avoid.

6/24/2025
5.0
verified purchase
Introvert is a beautiful shade

I bought Introvert (matte pinky peach ) and it exceeded my expectations! It's getting harder to find single eyeshadows and this is perfect. I love how smooth it goes on and stays on.

6/12/2025