Transformative hair mask and my new favorite hair product, hands down. Simply put it makes my hair look really good; shiny, soft & healthy. Also, it’s a 2 min hair mask! Very little time commitment for a big benefit.
What it is: An intensely moisturizing mask takes hair from dry and damaged to silky soft in as little as three minutes.Hair Type: Medium and ThickHair Texture: Straight, Wavy, Curly, and CoilyHair Concerns:- Damage/Split Ends/Breakage- Dryness- ShineKey Benefits: Rebuilds, Strengthens, and Makes Hair Silky-Soft Formulation: MaskHighlighted Ingredients:- Cystoseira Compressa Extract (Brown Algae): This marine active helps provide intensive repair and helps provide heat protection. - Amaranthus Caudatus Seed Extract: Helps enhance color, add moisture retention, and shine; rich in flavonoids and polyphenols.- Baobab Seed Oil: From the African Tree of Life (known for its ability to store water), this rich, silky oil acts as an intense emollient for dry, damaged hair. - Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.What Else You Need to Know: Infused with an exclusive complex that includes Alpha Keratin 60ku®, this product delivers an immediate and intense hydrating and conditioning boost. The result? Silky-soft hair that’s immediately reinvigorated with health and nourishment. It features a rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.Clinical Results: In a consumer Perception Study of 55 women who used a control shampoo and conditioner and Restorative Treatment Mask for 2 weeks:- 97% of women felt their hair was softer after just 1 use- 95% of women felt their hair was more moisturized after just 1 use- 93% felt their hair was healthier and more nourished after 4 uses
Design: 1.7 oz/ 50 mL
International delivery
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Within 30 days of delivery
What it is: An intensely moisturizing mask takes hair from dry and damaged to silky soft in as little as three minutes.Hair Type: Medium and ThickHair Texture: Straight, Wavy, Curly, and CoilyHair Concerns:- Damage/Split Ends/Breakage- Dryness- ShineKey Benefits: Rebuilds, Strengthens, and Makes Hair Silky-Soft Formulation: MaskHighlighted Ingredients:- Cystoseira Compressa Extract (Brown Algae): This marine active helps provide intensive repair and helps provide heat protection. - Amaranthus Caudatus Seed Extract: Helps enhance color, add moisture retention, and shine; rich in flavonoids and polyphenols.- Baobab Seed Oil: From the African Tree of Life (known for its ability to store water), this rich, silky oil acts as an intense emollient for dry, damaged hair. - Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.What Else You Need to Know: Infused with an exclusive complex that includes Alpha Keratin 60ku®, this product delivers an immediate and intense hydrating and conditioning boost. The result? Silky-soft hair that’s immediately reinvigorated with health and nourishment. It features a rich, nurturing blend of creamy coconut and tropical yuzu extracts wrapped in warm woods.Clinical Results: In a consumer Perception Study of 55 women who used a control shampoo and conditioner and Restorative Treatment Mask for 2 weeks:- 97% of women felt their hair was softer after just 1 use- 95% of women felt their hair was more moisturized after just 1 use- 93% felt their hair was healthier and more nourished after 4 uses
- SKU
- 2-P448169
- Brand
- Virtue
- Category
- beauty / hair-care / hair-masks-treatments
- Variants
- 2
Customer reviews
This is my second review of this product. I try a lot of high-end products, but I rarely repurchase, however, this one obviously deserves a permanent place in my rotation. I love using it because ontop of everything else it does for my hair, it also somehow makes my hair look fuller and thicker. I was not even tempted to try a different deep conditioner from the brand. I have tried other ones in the past and this one is just takes the cake.
I have med coarse hair strands with med density, shoulder length, and it’s perfect for my hair. I use a volume shampoo that thoroughly cleans my hair, then follow with about a tablespoon of this mask. Leave it on for 2-3 mins and rinse. BOOM! Soft and light waves and curls with bounce and shine. Use about 1x/week as part of my healthy hair journey. (Recovering from a disastrous CGM experience.) I also use the Virtue hair oil - also leaves my hair soft and bouncy with no weigh-down.
I love this, use it every day in the shower after my conditioner and leave on for 3 minutes and my hair has gotten so much softer its crazy i didnt even know products could do this
This mask is a game-changer It leaves my hair incredibly soft, shiny, and noticeably stronger after just one use. The scent is fresh and clean, and it doesn’t weigh hair down. Perfect for restoring dry or damaged strands—totally worth it!
This hair mask is such a game changer for me! It glides onto my hair so easily and smells so nice! I love that I can leave it on a few minutes or even 20 without it weighing down my hair or making it feel greasy. It truly just repairs and hydrates my hair without any negatives! Even with one use my hair is so sleek and so shiny! I love the softness it gives my hair and truly makes my hair look so healthy!
I was able to test this mask just for one wash day and I m really impressed! It’s thick and moisturizing but doesn’t feel heavy, it left my hair so soft and definitely I m going to use it again! I used it instead of the conditioner
Product is easy to use without multi step instructions. Wash, squeeze out extra water, apply small amount of product to lengths and ends, wait 3 minutes and hair is miraculously soft, conditioned, and my wispy flyaways disappear
This is one of the best masks that I’ve ever tried for my hair! It is so easy to apply. I just use it in place of my conditioner about once per week to keep my hair looking and feeling soft and shiny and I’m totally obsessed with the results. This is my new favorite mask!
The Restorative Treatment Mask by Virtue Labs was such a nice surprise! It leaves my hair feeling incredibly soft, smooth, and deeply hydrated without weighing it down. After just a few minutes, my hair looks healthier, shinier, and much easier to manage. One of my favorite things about this mask is the scent, it’s absolutely amazing. It smells so luxurious and makes every hair wash feel a little more special.