What it is: A smoothing conditioner that eliminates frizz, locks out humidity, moisturizes, and adds shine.Hair Type: Fine, Medium, and ThickHair Texture: Wavy and CurlyHair Concerns:- Frizz- Straightening/Smoothing- DrynessKey Benefits: Defrizzes, Hydrates, and SmoothsFormulation: Rich LiquidHighlighted Ingredients:- Pink Pomelo: A nutrient-rich citrus fruit full of vitamin A, C, and B1 and zinc that gives hair a shot of vitality. - Phospholipids: Help fight frizz and protects against humidity. - Gotu Kola: A multitasking Indian herb that promotes strength, smoothness, and luster.- Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.What Else You Need to Know: Formulated with a first-of-its-kind Alpha Keratin 60ku® protein, Virtue Smooth Conditioner acts as a powerful daily treatment for hair. It repaves rough cuticles and reduce friction between each strand, tackling frizz at the source for haircare that goes light years beyond basic cleansing. It features a restorative blend of herbs, fruits, and citrus, incorporating soothing lavender and fresh mint essential oils.Clinical Results: In a consumer perception study of 51 women who used Smooth Shampoo and Conditioner and Un-Frizz Cream for 1 week, after 7 uses: - 97% of women said their hair looked smoother- 97% of women said their hair looked healthierIn a consumer perception study of 45 women who used Smooth Shampoo and Conditioner for 2 weeks, after 10 uses: - 80% of women felt their hair looked smoother and more hydrated
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What it is: A smoothing conditioner that eliminates frizz, locks out humidity, moisturizes, and adds shine.Hair Type: Fine, Medium, and ThickHair Texture: Wavy and CurlyHair Concerns:- Frizz- Straightening/Smoothing- DrynessKey Benefits: Defrizzes, Hydrates, and SmoothsFormulation: Rich LiquidHighlighted Ingredients:- Pink Pomelo: A nutrient-rich citrus fruit full of vitamin A, C, and B1 and zinc that gives hair a shot of vitality. - Phospholipids: Help fight frizz and protects against humidity. - Gotu Kola: A multitasking Indian herb that promotes strength, smoothness, and luster.- Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also vegan, cruelty-free, and gluten-free, and comes in recyclable packaging.What Else You Need to Know: Formulated with a first-of-its-kind Alpha Keratin 60ku® protein, Virtue Smooth Conditioner acts as a powerful daily treatment for hair. It repaves rough cuticles and reduce friction between each strand, tackling frizz at the source for haircare that goes light years beyond basic cleansing. It features a restorative blend of herbs, fruits, and citrus, incorporating soothing lavender and fresh mint essential oils.Clinical Results: In a consumer perception study of 51 women who used Smooth Shampoo and Conditioner and Un-Frizz Cream for 1 week, after 7 uses: - 97% of women said their hair looked smoother- 97% of women said their hair looked healthierIn a consumer perception study of 45 women who used Smooth Shampoo and Conditioner for 2 weeks, after 10 uses: - 80% of women felt their hair looked smoother and more hydrated
Love this conditioner for my dry brittle hair! It really tames my frizz so well and makes it manageable. My hair feels healthier and stronger. It really makes my hair quite smooth without weighing it down.
The Virtue Conditioner has a rich, creamy texture that provides noticeable hydration and leaves the hair feeling soft and smooth after rinsing. It works well for adding moisture and improving manageability. However, for those with very fine or thin hair, the formula may feel a bit too heavy and could weigh the hair down if too much product is used. The scent is pleasant and subtle, nothing overwhelming. The packaging is beautiful and gives the product a very elegant, high-end feel.
After about three months of using this shampoo and conditioner, I slowly came to the heartbreaking realization that they were causing excessive hair shedding. I didn’t want to believe it at first because my hair looked smoother and less frizzy, which made it even harder to accept. But the shedding became too concerning to ignore. As soon as I stopped using them and went back to my previous shampoo, the shedding stopped almost immediately. Losing that much hair was truly upsetting, and I wish this product had worked for me.
My hair is curly naturally and that means it’s definitely prone to frizz. After using this conditioner, and my hair drying, I could definitely see the difference my hair felt more tamed and not so frizzy. After styling my hair, I could see that my hair felt shiny and was very soft. I love the scent of the conditioner!
I received something in exchange for this post. Loved the conditioner a lot! It left my hair silky smooth without weighing down my curls or making my hair look greasy. The smell is pretty gentle and doesn’t give me a headache. Def a good one that I would recommend to people
I was super excited to try this conditioner because I have very thick and coarse hair and have been on a hair care journey recently! It smells wonderful and it leaves my hair tangle free and film free!
So perfect for course, frizzy has. Already purchased second bottle
This is perfect for my thick, course hair. This with the shampoo has my hair looking so healthy even on these hot, humid summer days. Went to repurchase during the sale and it's sold out, I can see why.
Virtue's Smooth Conditioner gave my hair it's life back. My hair is medium-thick and wavy. I struggle with frizz, fly-aways, and dullness. Overall after use, my hair has been so much more manageable. I can actually brush my hair with ease. My frizz and fly-aways are tamed. The added vibrancy has been the best. My hair looks healthier than ever and has life put back into it. I definitely recommend!
It’s a really nice conditioner that makes my hair look super shiny and healthy. Also does smell really nice and it’s taking a good care of my dry ends. So it’s a really nice product that works for my hair type.
