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Too Faced

Born This Way Soft Matte Foundation

4.4 · 1813 reviews
5,098 ₽

What it is: A new-and-improved weightless, buildable, medium-to-full coverage soft matte foundation for advanced oil control and 24-hour undetectable coverage.Coverage: MediumFinish: MatteFormulation: LiquidIngredient Callouts: Free of parabens and mineral oil. It is also gluten-free and cruelty-free.What Else You Need to Know: This foundation controls oil and delivers moisture for up to 12 hours and is waterproof and sweat- and humidity-resistant for long wear. It also provides up to 24 hours of non-fading, color true, non-settling/creasing, non-caking, non-poring, and non-streaking wear.

Design: Swan

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What it is: A new-and-improved weightless, buildable, medium-to-full coverage soft matte foundation for advanced oil control and 24-hour undetectable coverage.Coverage: MediumFinish: MatteFormulation: LiquidIngredient Callouts: Free of parabens and mineral oil. It is also gluten-free and cruelty-free.What Else You Need to Know: This foundation controls oil and delivers moisture for up to 12 hours and is waterproof and sweat- and humidity-resistant for long wear. It also provides up to 24 hours of non-fading, color true, non-settling/creasing, non-caking, non-poring, and non-streaking wear.

Customer reviews

1.0
verified purchase
Shades are all yellow

All shades are yellow! I swatched about 7 shades and they were all yellow / orange !

7/10/2026
5.0
verified purchase
Highly Recommend

Works excellent on my oily skin as the weather is heating up. Full coverage and very blendable. The only brand that matches me for being a neutral tan. Other brands are too pale or too orange but this brand works well with me.

5/31/2026
1.0
verified purchase
Separates and ruins rest of makeup

Foundation separates within 12 hours. The new formula has ruined the foundation which is very unfortunate. This used to be my HG. I don’t like that it separates so quickly and it’s not transfer proof.

4/23/2026
1.0
verified purchase
Stay away!!

I never, ever leave reviews. This product used to be my holy grail until they changed the formula. I will never purchase this again. It pills, separates and looks terrible on your skin. What happened??

4/23/2026
2.0
verified purchase
Pills on oily skin

It is difficult for me to find a shade match for my uncooked squid complexion. Their lightest coolest shade is far too yellow on me. The formula does not look like skin. I have oily skin and it pills on me. Definitely do not recommend. 

4/15/2026
3.0
verified purchase
Likely better for oily skin

[I received this product in exchange for my honest review] As someone with combination skin I didn’t particularly like this foundation. The matte finish almost makes my face look dry and I probably got one shade lighter than I should have. This would probably work well for those with oily skin. It is very light weight and buildable with a natural look.

3/27/2026
4.0
verified purchase
Good brand.

This product is realy lighted. Not cover my spots. But is light to the skin. Not oily.

2/23/2026
5.0
verified purchase
Love this!

I love that the coverage and the fact that it not orange. Great foundation with a great coverage. It looks oily when first applying, but it dries down to a Matte finish. It feels great on your skin...and I love that it's not orange!

12/31/2025
5.0
verified purchase
My new Holy Grail foundation!

I've been using the Soft Matte with a BeautyBlender to apply and it gives me a fantastic base that is so lightweight, I don't even know it's there, but is also long-lasting.

12/28/2025
4.0
verified purchase

this product was a great foundation, but i think i ordered a shade that was too dark. i’m not a foundation girl, but this is a great foundation if your are! love the soft matte finish! [I received this product in exchange for my honest review]

12/24/2025