What it is: A creamy purple conditioner that tones and fortifies brassy, damaged, and lightened hair.Hair Type: Straight, Wavy, Curly, and CoilyHair Texture: Fine, Medium, and ThickHair Concerns:- Color Safe- Damage, Split Ends, and Breakage- BrassinessKey Benefits: - Tones and neutralizes brassiness- Strengthens and fortifies lightened hair- Provides extraordinary color protectionFormulation: LiquidHighlighted Ingredients:- Keravis: Prevents hair breakage.- Astaxanthin: Helps heal and repair damaged hair.- Purple Orchid: Provides violet toning properties.Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also cruelty-free and comes in recyclable packaging.What Else You Need to Know: This formula includes a signature aromatherapy blend of pear, rose, and sandalwood and a patented Antifade Complex® to protect color vibrancy and ensure lasting color payoff. It also includes sunflower seed, a UV filter, and vitamin E to fight color-depleting environmental effects while ensuring lasting shine.
Design:
9 oz/266 mL
International delivery
Shipping calculated at checkout
Returns & exchanges
Within 30 days of delivery
What it is: A creamy purple conditioner that tones and fortifies brassy, damaged, and lightened hair.Hair Type: Straight, Wavy, Curly, and CoilyHair Texture: Fine, Medium, and ThickHair Concerns:- Color Safe- Damage, Split Ends, and Breakage- BrassinessKey Benefits: - Tones and neutralizes brassiness- Strengthens and fortifies lightened hair- Provides extraordinary color protectionFormulation: LiquidHighlighted Ingredients:- Keravis: Prevents hair breakage.- Astaxanthin: Helps heal and repair damaged hair.- Purple Orchid: Provides violet toning properties.Ingredient Callouts: Free of sulfates SLS and SLES, parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan, and triclocarban, and contains less than one percent of synthetic fragrances. This product is also cruelty-free and comes in recyclable packaging.What Else You Need to Know: This formula includes a signature aromatherapy blend of pear, rose, and sandalwood and a patented Antifade Complex® to protect color vibrancy and ensure lasting color payoff. It also includes sunflower seed, a UV filter, and vitamin E to fight color-depleting environmental effects while ensuring lasting shine.
SKU
2-P461618
Brand
Pureology
Category
beauty / hair-care / conditioner
Variants
3
Customer reviews
5.0
verified purchase
Oh wow
Have very light blonde hair, like the lightest shade of warm blonde. My hair stylist recommends only using a purple conditioner so I'm doing that. I've used a handful of purple products throughout the years, from drugstore to prestige, and this one is definitely the most effective. WOW. It is very dark, has staining capability, and takes forever to wash out, but definitely makes a major difference in tone. First time using it and I noticed a difference even prior to drying my hair. Just lightens the tone quite a bit, not silver but lighter for sure. Don't need it more than 1-2x a month but this is definitely a really solid product to have in the arsenal for chemically treated blondes. Def the best one I've tried and I'm not going back!
4/17/2026
4.0
verified purchase
Never go back
It is a staple in my hair care, one of the best. It took the yellow tones out and made my blonde beautiful.
11/1/2025
1.0
verified purchase
The blue color stains everything and it’s not a very effective purple conditioner at that! Don’t waste your money. I rarely write reviews but I really regret this purchase.
9/6/2023
5.0
verified purchase
Highly recommend
The product is thick which I need for my dry hair. It keeps my blonde bright while looking and feeling soft.
8/1/2022
5.0
verified purchase
completely LOVING these results
WOW! My hair is so nourished and bouncy after using this! My hair is fine and flat, not used to seeing my hair this way! It’s the only thing I changed in my hair care line up, so I know I have this gem to thank! I’m so grateful I found this. What I would call a performance product for sure. Really brings life into my hair, without weighing it down. I use a detangling comb in the shower with the conditioner in and then rinse it out well. Then I use a little Alterna caviar volumizing spray at the roots. I feel like this conditioner requires me to use less styling product!
6/26/2022
2.0
verified purchase
Disappointing. It smells great and is moisturizing, but does nothing in terms of toning and no matter how long I’ve rinsed my hair, there’re still blue stains on my towel (comes out during wash). I’ve used almost an entire bottle and my opinion has not changed. Will not be repurchasing, there are better toning conditioners available.
2/16/2022
1.0
verified purchase
Not a fan. It did not do much for my hair, left it limp and brittle (I have very fine, straight blonde hair). Also the blue dye literally got every where in my shower.
1/9/2022
2.0
verified purchase
The product itself is very moisturizing yet it’s making my hair green! I think because it’s way too blue
1/6/2022
4.0
verified purchase
Love this, keeps my hair a cool color and doesnt have much fragrance. Saying that it kind of smells like play-doh. Great pigment! would definitely recommend to fellow blondes
10/7/2021
4.0
verified purchase
It's more of a bluish-violet than an actual purple. I would say it's going to be best for removing golden and orange tones. I personally see more of a difference with the original strength cure. I haven't seen any noticeable color changes, or anything as drastic as some of the pictures shared. But it's not bad.
