What it is: A hydrating, silicone-free mousse that protects against frizz and environmental pollutants for defined, touchable curls.Hair Type: Fine, Medium, and ThickHair Texture: Wavy, Curly, and CoilyHair Concerns:- Curl Enhancing- Frizz- DrynessKey Benefits: - Moisturizes- Smooths- DefrizzesHighlighted Ingredients:- Shea Butter: Nourishes and hydrates curls for optimal curl formation.- Baobab Oil: Deeply nourishes and revitalizes damaged hair.- Chia Seed Extract: Helps provide antioxidant protection from environmental pollutants.-Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.What Else You Need to Know: Alpha Keratin 60ku® works with specially chosen hydratorsand curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. This premium curl line is free of synthetic colorants.Fragrance Description: A luxurious blend of juicy kumquat, grapefruit, and pepperygreens wrapped in warm driftwood notes keeps curls springy, shiny, and full of life.Clinical Results: In a consumer-perception study of 52 women who used the Curl-Defining Whip, after 2 weeks of use: - 90% of participants reported hair that looked smoother and was more moisturized- 92% of participants reported hair that was more hydrated, less frizzy, and made them want to embrace their natural styleIn a consumer-perception study of 53 women who used the Curl Shampoo, Curl Conditioner, and Curl-Defining Whip, after 2 weeks:- 96% of women said their hair was healthier and easier to style- 94% of women said their hair was more manageable, easier to detangle, and shinier after 1 use
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What it is: A hydrating, silicone-free mousse that protects against frizz and environmental pollutants for defined, touchable curls.Hair Type: Fine, Medium, and ThickHair Texture: Wavy, Curly, and CoilyHair Concerns:- Curl Enhancing- Frizz- DrynessKey Benefits: - Moisturizes- Smooths- DefrizzesHighlighted Ingredients:- Shea Butter: Nourishes and hydrates curls for optimal curl formation.- Baobab Oil: Deeply nourishes and revitalizes damaged hair.- Chia Seed Extract: Helps provide antioxidant protection from environmental pollutants.-Alpha Keratin 60ku®: a healing protein that’s identical to the keratin that makes up 90% of our hair. It repaves and refills keratin, repairing damaged hair with each use.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.What Else You Need to Know: Alpha Keratin 60ku® works with specially chosen hydratorsand curl-optimizing polymers to facilitate natural curl patterns while repairing brittle hair that’s more prone to breakage. This premium curl line is free of synthetic colorants.Fragrance Description: A luxurious blend of juicy kumquat, grapefruit, and pepperygreens wrapped in warm driftwood notes keeps curls springy, shiny, and full of life.Clinical Results: In a consumer-perception study of 52 women who used the Curl-Defining Whip, after 2 weeks of use: - 90% of participants reported hair that looked smoother and was more moisturized- 92% of participants reported hair that was more hydrated, less frizzy, and made them want to embrace their natural styleIn a consumer-perception study of 53 women who used the Curl Shampoo, Curl Conditioner, and Curl-Defining Whip, after 2 weeks:- 96% of women said their hair was healthier and easier to style- 94% of women said their hair was more manageable, easier to detangle, and shinier after 1 use
SKU
2-P468719
Brand
Virtue
Category
beauty / hair-care / curl-texture-products
Variants
1
Customer reviews
4.0
verified purchase
Best curls ever
This caroling booster is so high quality. I absolutely love that a little moose goes a long way. It goes into my hair right to the roots and it's just so beautiful. And it has alpha keratin, which makes your hair so shiny, so healthy. So soft and it takes away all my fridge, I absolutely love the smell of it and how it doesn't leave my hair greasy or sticky or We're starchy, it's just a perfect soft bouncy curl.
4/28/2025
1.0
verified purchase
The Nozzle Breaks - Poor Packing!
The product works great but the dispenser stopped working after 3-4 times. I didn't get to use it long enough to make a great review and for a $40 price point it is very frustrating.
2/20/2025
1.0
verified purchase
Bottle stops working after 2-3 uses.
The product is great! The container is awful. I have purchased and returned three times in hopes that the next one would work and I just had a defective bottle. I used 2-3 times and it would not longer work.
3/10/2024
3.0
verified purchase
It works - but Expensive and Defective
Look - the product is great. Love the outcome and the hold…
But for $40 it is completely unacceptable to have the bottle stop working with 1/3 of the product still in there. Complete and total waste, and will not be buying again.
10/7/2023
1.0
verified purchase
Wanted to Like It
I liked this product for what it was and was ready to make it my go to product when it ran out. I never got there because the nozzle broke! The same thing happened to me as the other 1 star review. I think it was one little plastic bridge connecting the nozzle you push on to the ring around it. Caution- that is important! I am now left with a half full bottle of a 40 dollar product that I cannot get out. Currently writing this in my garage trying to fix the issue- not worth it.
6/28/2022
5.0
verified purchase
I love this product!
This is my favorite curl product. I have natural curl and this brings out the waves and holds it well. I have tried so many products and this works the best.
12/29/2021
5.0
verified purchase
A fave for Curly or Straight Style
I love this mousse! I use it with a small amount of Virtue Correct (the un-frizz cream) and it works miracles on my hair - for both curly or blown out straight hair! I love it for both uses! Plus that smell! Delightful!
9/20/2021
5.0
verified purchase
Defines Curls and Natural Texture
Adding this to my regime has been a game-changer. I apply right out of the shower or after I spray and rewet my hair. Defines my curls while removing frizz to really highlight my natural texture without putting in a lot of effort.
9/9/2021
2.0
verified purchase
Strong smell
Easy to apply, but the formula left my hair looking dull and feeling dirty. My curls looked straggly and not defined. It also smelled very strong.
6/21/2026
5.0
verified purchase
Soft curls
I was able to try the Virtue Curl Defining Whip wit shea butter complimentary to sample. Very easy to apply through hair, I love how smooth and soft my curls felt after applying to hair. The shea butter smells amazing. Definitely recommend.
