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Virtue

Flourish® Thickening & Hydrating Mask for Thinning Hair

4.7 · 237 reviews
7,646 ₽

What it is:A visibly thickening, breakage-reducing, volume-boosting mask that gives thinning hair the hydration it needs without weighing it down.Hair Type: Fine and MediumHair Texture: Straight, Wavy, and CurlyHair Concerns:- Thinning- Dryness- VolumizingKey Benefits: - Creamy Yet Weightless Treatment- Strengthens Strands and Supports Healthy Hair Growth- Leaves Hair Stronger, Shinier, and Silky-Soft to Prevent BreakageHighlighted Ingredients:- Alpha Keratin 60KU CLINICAL® Protein: A protein duo that encourages growth and strengthens strands.- Fructooligosaccharides and Beet Root Extract: Infuse hydration into hair without weighing it down.- Biomimetic Tetrapeptide with Red Clover Flower Extract: Targets the follicle to promote healthier hair growth.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan, gluten-free, and cruelty-free.What Else You Need to Know: The Flourish® Mask for Thinning Hair is a whipped and creamy yet weightless mask formulated for a range of thinning textures. It strengthens strands and supports healthy hair growth, all while intensely hydrating to leave hair stronger, shinier, and silky-soft to help prevent breakage.Fragrance Description: Experience a gentle, spa-like blend of aromatic herbs, bright citrus, clean flowers, and balancing woods, with basil and patchouli essential oils for scalp care and healthy hair.Clinical Results: After 4 weeks of use in a consumer-perception study of 58 subjects:- 94% said hair was instantly hydrated- 91% said hair was instantly nourished- 91% said hair felt healthier

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What it is:A visibly thickening, breakage-reducing, volume-boosting mask that gives thinning hair the hydration it needs without weighing it down.Hair Type: Fine and MediumHair Texture: Straight, Wavy, and CurlyHair Concerns:- Thinning- Dryness- VolumizingKey Benefits: - Creamy Yet Weightless Treatment- Strengthens Strands and Supports Healthy Hair Growth- Leaves Hair Stronger, Shinier, and Silky-Soft to Prevent BreakageHighlighted Ingredients:- Alpha Keratin 60KU CLINICAL® Protein: A protein duo that encourages growth and strengthens strands.- Fructooligosaccharides and Beet Root Extract: Infuse hydration into hair without weighing it down.- Biomimetic Tetrapeptide with Red Clover Flower Extract: Targets the follicle to promote healthier hair growth.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan, gluten-free, and cruelty-free.What Else You Need to Know: The Flourish® Mask for Thinning Hair is a whipped and creamy yet weightless mask formulated for a range of thinning textures. It strengthens strands and supports healthy hair growth, all while intensely hydrating to leave hair stronger, shinier, and silky-soft to help prevent breakage.Fragrance Description: Experience a gentle, spa-like blend of aromatic herbs, bright citrus, clean flowers, and balancing woods, with basil and patchouli essential oils for scalp care and healthy hair.Clinical Results: After 4 weeks of use in a consumer-perception study of 58 subjects:- 94% said hair was instantly hydrated- 91% said hair was instantly nourished- 91% said hair felt healthier

Customer reviews

5.0
verified purchase
Will purchase again!

I’ve been using this product for about three weeks, once a week. I am pleasantly surprised with the outcome! My hair has thinned out a lot after losing weight. This product has given my hair volume and made it feel and look thicker.

5/8/2026
1.0
verified purchase
Waste of money

This product did not make my hair any thicker. I would not purchase again.

4/12/2026
5.0
verified purchase
So far, so good

I was skeptical at first, but this mask has genuinely improved the look and feel of my thinning hair. It doesn’t weigh my hair down and adds a soft, healthy bounce. After consistent use, my hair feels thicker and more resilient.

6/25/2025
5.0
verified purchase
Pleasantly Surprised by the Results

I wasn’t sure what to expect, but this mask turned out to be a really nice surprise. My hair has been shedding a lot lately, and after using this a few times, I can already tell it feels stronger and looks healthier. It’s creamy but not heavy, rinses out easily, and leaves my hair soft without being flat. I also love that it doesn’t make my scalp itchy or greasy — big bonus. It’s early days, but I’m hopeful this will continue helping with regrowth and breakage.

6/18/2025
4.0
verified purchase
Very hydrating!

This mask has helped to hydrate my hair so much, which is saying something! It does make my hair less frizzy and look healthier. I’m not sure about making it look thicker, but it’s worth a shot! Easy to use and smells great, so I’m excited to see what it does for my hair over time!

6/18/2025
5.0
verified purchase
Great hair mask for thinning hair !

I have enjoyed this hair mask so much . The texture is creamy and thick ! A little goes a long way and this formula coats every strand perfectly. The scent is very faint but clean smelling ,I like that alot . I like to concentrate this product at the mid lengths to end of my hair as that is where I experience the most breakage . This mask’s ingredients are quite impressive and really help deliver good results over time . I love that it has a special ingredient called Alpha Keratin 60 KU Clinical Protein , to help strengthen the hair and encourage growth ! I definitely think you should check this out if you’re experiencing any type of thinning . I highly recommend!

5/12/2025
5.0
verified purchase
Thin hair friendly

I have been searching for a hair mask that offers my hair moisture and nutrients without weighing down my thinning hair. I’ve only used this once but the softness and fullness it added to my hair was seriously amazing. I get nervous with products that are thicker like hair masks just because soemtimes it leaves a film on my hair or my scalp but that wasn’t an issue with this! Plus a little goes a long way, I would definitely recommend

4/30/2025
5.0
verified purchase

This is a really good hair mask! I recently discovered virtue labs and have been very satisfied with their products. The mask has a good amount of thickness and leaves my hair feeling very soft and smooth after!

4/28/2025
5.0
verified purchase

I received this hair mask free of cost virtue in exchange for my honest review. it is so effective and makes my hair feel amazing, and my hair is falling out way less it’s definitely worth it to try it out!

4/28/2025
4.0
verified purchase
Great mask!

Virtue make some amazing haircare products. I have very thin curly hair that as I’m aging, I find is shedding more often. This hair mask has helped my scalp and hair feel more nourished and hydrated. I haven’t noticed any other benefits but I’m excited to see results after using it completely

4/9/2025