What it is: A color-maintaining, brass-busting mask that offers fade prevention and UV protection, hydrates, repairs damage, and adds luminosity to all shades.Hair Texture: Straight, Wavy, Curly, and CoilyHair Type: Fine, Medium, and ThickHair Concerns:- Dryness- Brassiness- Color-FadingKey Benefits: - All-natural colorants, no dyes- Prevents fading from UV and environmental aggressors- Hydrates and tones all hair shadesHighlighted Ingredients:- Alpha Keratin 60ku®: Virtue's proprietary protein that strengthens and repairs hair from the inside out.- Specialty Rice Protein, Sunflower Sprout Extract, and Tara Tree Fruit Extract: Protect from the damaging, color fading, and distorting effects of UV rays.- Shea Butter, Moringa Seed Oil, Jojoba, and Sunflower Seed Wax: Restores hydration, adds vibrant shine, and maximizes tonality.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan, gluten-free, and cruelty-free.What Else You Need to Know: Prevents fading, hydrates, and maintains color vibrancy with 100 percent natural colorants effective for all hair shades. Virtue’s Alpha Keratin 60ku® is clinically shown to strengthen and repair hair weakened from chemical treatments and smooth the cuticle for more reflective, healthier hair.Fragrance Description: A warm blend of bright and calming ingredients including yuzu zest, chamomile, and creamy sandalwood.
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What it is: A color-maintaining, brass-busting mask that offers fade prevention and UV protection, hydrates, repairs damage, and adds luminosity to all shades.Hair Texture: Straight, Wavy, Curly, and CoilyHair Type: Fine, Medium, and ThickHair Concerns:- Dryness- Brassiness- Color-FadingKey Benefits: - All-natural colorants, no dyes- Prevents fading from UV and environmental aggressors- Hydrates and tones all hair shadesHighlighted Ingredients:- Alpha Keratin 60ku®: Virtue's proprietary protein that strengthens and repairs hair from the inside out.- Specialty Rice Protein, Sunflower Sprout Extract, and Tara Tree Fruit Extract: Protect from the damaging, color fading, and distorting effects of UV rays.- Shea Butter, Moringa Seed Oil, Jojoba, and Sunflower Seed Wax: Restores hydration, adds vibrant shine, and maximizes tonality.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, and triclosan. It is also vegan, gluten-free, and cruelty-free.What Else You Need to Know: Prevents fading, hydrates, and maintains color vibrancy with 100 percent natural colorants effective for all hair shades. Virtue’s Alpha Keratin 60ku® is clinically shown to strengthen and repair hair weakened from chemical treatments and smooth the cuticle for more reflective, healthier hair.Fragrance Description: A warm blend of bright and calming ingredients including yuzu zest, chamomile, and creamy sandalwood.
This masque has been wonderful addition to my hair routine and one of the best products in Virtue's hair care line. I'm a curly girl -- this masque makes my curls happy.
I’ve used this mask a few times now and I’m really happy with the results. My hair feels softer and looks visibly shinier after each use. It also helps tone down brassiness in my highlights, which is a huge plus. The texture is rich but doesn’t weigh the hair down, and it rinses out easily. I noticed that my hair stays smoother for longer and looks more vibrant. It’s become a nice treat in my weekly haircare routine.
love this product- leaves hair shiny and smooth and keeps my color bright. A must use for brunettes who tend to go brassy.
I want to share my thoughts on the Colorkick & Color Illuminating & Hydrating Mask that Virtue sent me. I have used it for the past two weeks and it’s a fantastic hair mask. It’s very moisturizing & makes my hair look so shiny. And the scent is lovely and not strong at all. It’s so expensive though but if you can afford it I’d highly recommend this one.
I discovered Virtue a few months ago and have been loving their products — I have Keratin treated hair and it really helps to find products that focus on strengthening and maintaining health. This mask is great, BUT it isn't the best i have ever tried. I will absolutely use it till the last drop, but not sure its the best in the biz.
This is a great mask for those with colored hair. It hydrates, replenishes, smooths, and give shine to my hair. There is a lot of product so the price is justified for me. Worth trying, works well for my thin, colored hair
Probably my favorite Virtue hair conditioner. It makes my color last and hair soft. It’s expensive so I look for sales and when I have rewards on Sephora. It doesn’t take much as it is thick. Highly recommend!
I’ve used this product three times and I did not get any immediate hydration. There are other brands that immediately give you a better hydrating mask on the first application.
This is the first product from virtue that I’ve ever tried. I’ve used countless number of purple shampoo, conditioners, mask, and sprays. This is the first purple product that didn’t completely destroy my shower and didn’t smell terrible. It’s a light purple almost looking a bit gray. The smell is very faint and pleasant. I use this about once a week and it’s been helpful with keeping my blonde looking bright. I do find it a bit expensive, especially since you’re only getting plastic packaging.
Absolutely love this mask as it’s the perfect fit for my hair needs. I color my grays and blow dry weekly so I constantly struggle with dried out ends and this mask has been perfection in helping hydrate my hair back to health!
