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COLOR WOW

Curl Wow FLO-ETRY Vital Natural Serum

4.6 · 273 reviews
3,186 ₽

What it is: A serum that supplements natural oils lacking in curly and coily hair for instantly silky, defined, frizz-free results.Hair Type: Fine, Medium, and ThickHair Texture: Wavy, Curly, and CoilyHair Concerns:- Curl-Enhancing - Frizz - Color SafeKey Benefits: - Delivers rich moisture from roots to ends- Mimics natural oils for hydrated curls- Weightless, non-greasy hydrationHighlighted Ingredients:- Jojoba and Coconut Oils: Deliver rich moisture to dry, curly strands inside and out.- Profaxil 18 Complex: Micro disperses oils for instantly hydrated and healthier-looking curls.- Pequi Oil: Mimics scalp’s natural sebum/oil and replenishes hair's lipid layer.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.What Else You Need to Know: This serum helps prevent the scalp’s natural oils from flowing down hair strands, which is when curls become dehydrated, frizzy, dull, and brittle. The Curl Wow FLO-ETRY Vital Natural Serum is loaded with jojoba, pequi, coconut oils, and profaxil 18 complex and delivers rich moisture for hydrated, defrizzed, and glossy curls.

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What it is: A serum that supplements natural oils lacking in curly and coily hair for instantly silky, defined, frizz-free results.Hair Type: Fine, Medium, and ThickHair Texture: Wavy, Curly, and CoilyHair Concerns:- Curl-Enhancing - Frizz - Color SafeKey Benefits: - Delivers rich moisture from roots to ends- Mimics natural oils for hydrated curls- Weightless, non-greasy hydrationHighlighted Ingredients:- Jojoba and Coconut Oils: Deliver rich moisture to dry, curly strands inside and out.- Profaxil 18 Complex: Micro disperses oils for instantly hydrated and healthier-looking curls.- Pequi Oil: Mimics scalp’s natural sebum/oil and replenishes hair's lipid layer.Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. It is also vegan, gluten-free, cruelty-free, and comes in recyclable packaging.What Else You Need to Know: This serum helps prevent the scalp’s natural oils from flowing down hair strands, which is when curls become dehydrated, frizzy, dull, and brittle. The Curl Wow FLO-ETRY Vital Natural Serum is loaded with jojoba, pequi, coconut oils, and profaxil 18 complex and delivers rich moisture for hydrated, defrizzed, and glossy curls.

Customer reviews

5.0
verified purchase
Awesome

First thing I use on soaking wet hair right out of the shower. Acts as a leave in and curl activator for me. If it’s drying ur hair try in really wet hair. Mine is dry and this helps a lot. Like someone else said follow the exact instructions

9/5/2025
5.0
verified purchase
One of the best products..follow the instructions!

I’ve tried LOTS of different products for my hair over the years and this has been one of the best. My hair is on the finer side (2c-3a curl pattern), but I have a lot of it. It’s also longer and my curls need help when it gets long, otherwise it gets frizzy in Florida humidity and looks dry/wavy/flat. The first time I used this, I didn’t follow the instructions properly, I put it on pretty towel dried hair and I wasn't crazy about it. Your hair has to be pretty wet when you put this on. I let my hair air dry every time I wash it and it looks AMAZING! I get so many compliments. My curls look great, bouncy, soft, and less prone to dryness. I only use about two pumps of this. I think people saying it's heavy might have used too much. I start in the back of my hair then work my way up to the front like you're applying hair oil. A little goes a long way! Highly recommend this product

8/15/2025
5.0
verified purchase

Excellent Product, I have not been able to find a product that help with frizziness, and curl definition. Until now this products is the best it is light weight and my curls look fantastic without a lot of effort.

6/25/2025
1.0
verified purchase
Nope

Doesn’t play nice with other products. Leaves little white residue in my hair. Will not repurchase.

4/28/2025
5.0
verified purchase
My new best friend

I’ve spent the last 1.5 years on my curly hair journey trying to find the right products. After 1.5 years I finally found what works for my 2c/3a hair. I’m in love with this product.

3/5/2025
3.0
verified purchase
Nothing special to me

I don’t find it is any better of a product than any of the rest. I did buy and use but don’t see anything special in it for the price. I won’t buy again

8/12/2024
5.0
verified purchase

I am very happy with the texture and the scent. It defines my curls.

7/1/2024
4.0
verified purchase
It’s good on frizz not so much on definition

I like this product but by itself it doesn’t give my curls enough hold. I’ve tried using it with the Shook spray but that didn’t improve the hold or the definition. I find that Flowetry works best as a curl product, so no leave in conditioner or curl cream. I use Flowtry and then a strong hold gel. This seems to be the best combo. I get plenty of moisture/hydration and no frizz but the gel helps reinforce the curl pattern so I get hold that lasts after I break the cast. Flowetry definitely works on frizz and living in Florida I’m well acquainted with frizz lol. But on its own Flowetry gives me waves not curls, even when combined with the Shook spray😘.

7/20/2026
1.0
verified purchase
Not for curly hair!

Bought this while traveling as I forgot my usual product that Sephora doesn’t carry. I would never recommend this for anyone with curly hair, did absolutely nothing for my curls

7/15/2026
5.0
verified purchase

This stuff is amazing! I have fine curly hair so just use one pump

5/22/2026