What it is: A safe for sensitive eyes vegan mascara that visibly volumizes, lengthens, and defines, for the most amped-up, natural-looking lashes.Formulation Type: Volumizing and LengtheningBenefits: Long-wearing, Water ResistantHighlighted Ingredients: - Aquaflex® Technology: Conventionally used in haircare styling, this ingredient actively works to define curl using memory hold (it memorizes the wave of your lash) while leaving lashes touchably soft. Technology helps keep lashes humidity-proof, visibly lifted, and curled.- Castor Oil Blend: Helps keep lashes looking healthy, strong, and conditioned.Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recycled packaging.What Else You Need to Know: The breakthrough, triple-wave wand has three flexible, suspended bands that visibly lengthen and define every single lash and build boldness. The clean, non-toxic formula is lightweight and endlessly buildable without getting crunchy or clumpy and is easy to wash off, keeping irritation and breakage at bay.MakeWaves Mascara is ophthalmologist tested, contact lens safe, allergy tested, and 100 percent safe for sensitive eyes.This product is an Allure Best of Beauty award winner.Clinical Results: Based on a third party clinical test with 35 people including those with sensitive eyes:-94%* agreed it did not clump-97%* agreed it did not smudge-97%* agreed it did not irritate eyesThis product is an Allure Best of Beauty award winner.Clean at Sephora is our commitment to offering effective products without certain ingredients, such as parabens, sulfates, phthalates, and mineral oils. Learn more here.
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Within 30 days of delivery
What it is: A safe for sensitive eyes vegan mascara that visibly volumizes, lengthens, and defines, for the most amped-up, natural-looking lashes.Formulation Type: Volumizing and LengtheningBenefits: Long-wearing, Water ResistantHighlighted Ingredients: - Aquaflex® Technology: Conventionally used in haircare styling, this ingredient actively works to define curl using memory hold (it memorizes the wave of your lash) while leaving lashes touchably soft. Technology helps keep lashes humidity-proof, visibly lifted, and curled.- Castor Oil Blend: Helps keep lashes looking healthy, strong, and conditioned.Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recycled packaging.What Else You Need to Know: The breakthrough, triple-wave wand has three flexible, suspended bands that visibly lengthen and define every single lash and build boldness. The clean, non-toxic formula is lightweight and endlessly buildable without getting crunchy or clumpy and is easy to wash off, keeping irritation and breakage at bay.MakeWaves Mascara is ophthalmologist tested, contact lens safe, allergy tested, and 100 percent safe for sensitive eyes.This product is an Allure Best of Beauty award winner.Clinical Results: Based on a third party clinical test with 35 people including those with sensitive eyes:-94%* agreed it did not clump-97%* agreed it did not smudge-97%* agreed it did not irritate eyesThis product is an Allure Best of Beauty award winner.Clean at Sephora is our commitment to offering effective products without certain ingredients, such as parabens, sulfates, phthalates, and mineral oils. Learn more here.
SKU
2-P502484
Brand
Tower 28 Beauty
Category
beauty / makeup / mascara
Variants
3
Customer reviews
5.0
verified purchase
Doesn't clump, the brown is super pretty!
I often struggle with finding mascaras that do not clump or look insane, but I love this one! I like the brown as it does not make my eyes stand out too much - it's subtle, but still slightly noticeable, which is what I like from a mascara. The applicator is a bit interesting, but I find it helps me get to the inner corners of my eyes easier than typical applicators.
9/8/2026
3.0
verified purchase
Fallout
Its an ok mascara but alot of fallout, wouldn’t repurchase
9/4/2026
1.0
verified purchase
DO NOT BUY
If I could give this no stars, I would. This was probably the worst product I've ever purchased. I went in looking for something hypoallergenic because mascaras tend to give me an allergic reaction. Grabbed this one and within days it dried up, on application it flakes the minute you touch it, even when you don't, the curve on the brush does nothing for your lashes. It's just a terrible product.
8/31/2026
5.0
verified purchase
Clump free!
This is my favorite clump-free brown mascara for every day use. It doesn’t flake and lasts awhile! I just re-ordered it which I don’t do often for mascaras.
8/28/2026
1.0
verified purchase
Bad purchase
So clumpy, messy, and dry. Lots of fallout. The wand is so flimsy and breaks easily (mine broke the day of purchasing). I wouldn’t waste your money on this mascara!
8/24/2026
5.0
verified purchase
Phenomenal Mascara
I was looking for a brown mascara to make my hazels eyes pop and to look less dark, this was the first one that I found in the store and the price was reasonable, so I thought I would give it a try. Safe to say it’s the best mascara I’ve ever used, the formula is very good and doesn’t burn my eyes and the results are immaculate even with out curling my eyelashes. 10/10 I highly recommend
8/18/2026
2.0
verified purchase
Do not buy.
This product looks very good for the first 15 minutes, however after that it falls entirely flat and you lashes stick straight out.
8/8/2026
5.0
verified purchase
One of my top 3 mascaras of all time! I recommend this to all of my friends. I have never had issues with smudging, flaking, or running with this formula. It is also easily removed.
7/31/2026
4.0
verified purchase
Really nice!
I usually go for drugstore mascara, but wanted to try this after seeing some reviews. It's really nice! No smudges or flakes, would definitely repurchase. It also does not irritate my sensitive eyes.
7/25/2026
5.0
verified purchase
works really well and gives my lashes a false lash effect, looking good even without curling my lashes. I think it's worth the price and I will be buying again!
