In Stock
Benefit Cosmetics

Fluff Up Brow Flexible Brow-Texturizing Wax

4.3 · 1591 reviews
from 1,699 ₽

What it is: A clear, crunch-free, creamy flex-wax that creates fluffy, full, and natural-looking brows and lasts for up to 12 hours.Highlighted Ingredients: - Candelilla Wax: Contributes to the flexibility of the formula. - Jojoba Seed Oil: Helps brow hairs feel conditioned and nurtured. - Shea Butter: Provides creamy, flexible texture and helps brow hairs feel nurtured. Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. What Else You Need to Know: Fluff Up Brow Wax’s bristle brush evenly deposits a thin layer of lightweight wax throughout brows. The waterproof, sweatproof, and humidity-proof formula is buildable with reworkable hold for versatile shaping before drying down clear with a natural-matte finish. The end look: fluffy, feathered, and texturized brows that last.Clinical Results: In an instrumental test on 30 participants, results showed: - Fluff Up provided 12 hours of long wearIn a self-evaluation by 15 participants, after 1 week: - 93% said it easily feathers brows- 97% said it has reworkable hold- 96% said brows look fuller

Design: Clear

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What it is: A clear, crunch-free, creamy flex-wax that creates fluffy, full, and natural-looking brows and lasts for up to 12 hours.Highlighted Ingredients: - Candelilla Wax: Contributes to the flexibility of the formula. - Jojoba Seed Oil: Helps brow hairs feel conditioned and nurtured. - Shea Butter: Provides creamy, flexible texture and helps brow hairs feel nurtured. Ingredient Callouts: Free of parabens, formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, sulfates SLS & SLES, triclocarban, triclosan, and contains less than one percent synthetic fragrance. What Else You Need to Know: Fluff Up Brow Wax’s bristle brush evenly deposits a thin layer of lightweight wax throughout brows. The waterproof, sweatproof, and humidity-proof formula is buildable with reworkable hold for versatile shaping before drying down clear with a natural-matte finish. The end look: fluffy, feathered, and texturized brows that last.Clinical Results: In an instrumental test on 30 participants, results showed: - Fluff Up provided 12 hours of long wearIn a self-evaluation by 15 participants, after 1 week: - 93% said it easily feathers brows- 97% said it has reworkable hold- 96% said brows look fuller

Customer reviews

5.0
verified purchase
real review from a real person: this stuff works

I am not an incentivized reviewer. I've just been using this brow wax for a year and really like it. very limited amount of residue leftover, unlike other gels. There's also no strong smell. Overall, definitely recommend.

1/8/2026
2.0
verified purchase
I don’t like it

24 hour brow setter is wayyy better I thought this was the new version of it because they only sell fluff up brow in stores and not 24 hour brow setter

7/22/2025
2.0
verified purchase

bought this because the reviews were great, but the formula barley keeps my eyebrows down for 5 minutes. don’t buy this if you want a long lasting formula.

8/22/2026
5.0
verified purchase
best for easy brow styling

perfect for a simple brow shaping without the gel cast feeling! i love this product especially the mini because it's great for travel when you need a no makeup makeup look! totally recommend :)

7/16/2026
5.0
verified purchase
Will always repurchase this 4life

This is for sure my favorite brow wax I’ve ever used, they stay up all day and they look amazing. Game changer for real.

6/6/2026
1.0
verified purchase

It doesn’t really work don’t buy this If your looking for a strong hold brow glue/gel don’t waste ur money on this.

3/16/2026
5.0
verified purchase
Staple product for long lasting brows.

I got this free from influenster and since then ive bought it 3 more times. I wear this over top of my abh brows pomade and it really locks them in place. I could swim under water all day and my brows would still be in place. I definitely recommend for anyone who needs their makeup to be long lasting through the day.

1/8/2026
4.0
verified purchase
For thick brows, yes!

I liked this. I don’t have a ton of brows so don’t use it super often because it’s just not necessary, but it didn’t flake for me and was easy to remove at night with my other make up.

1/7/2026
5.0
verified purchase
Easy to use

I always love Benefit products, and this is another one. This product is easy to use. The wax has a matte like finish which I love. Holds brows in place all day.

12/4/2025
2.0
verified purchase
Very flexible hold

I like the brush because it's a small size that combs through my brow hairs nicely and I can get the individual hairs lined up how I want them without product gunking up my brows. The product dries clear. They stay in place if you don't touch your brows. But if you touch them, they will move. So the hold is very fragile for this product. I accidentally touched my brows and messed them up, and I've tried other brow products where I don't have to worry about disrupting my brows if I touch them with my hand or by taking a sweatshirt off. I don't like having to redo my brows throughout the day, so this doesn't work for me.

11/28/2025