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ILIA

Bright Start Retinol Alternative Brightening Eye Cream

4.3 · 927 reviews
4,885 ₽

What it is: A potent eye cream—powered by a plant-based retinol alternative—that’s clinically shown to visibly brighten, hydrate, smooth, and depuff while prepping skin for concealer.Skin Type: Normal, Dry, Combination, and Oily Skincare Concerns: Fine Lines and Wrinkles, Dark Circles, and PuffinessFormulation: CreamHighlighted Ingredients:- Sea Fennel Extract: Is a plant-based retinol alternative that visibly brightens, firms, and smooths skin. - Upcycled Avocado Extract: Visibly reduces dark circles and puffiness.- Caffeine and Peptides: Depuff and revive the look of tired eyes. Ingredient Callouts: This product is vegan and cruelty-free.What Else You Need to Know: Slow down your morning ritual and visibly awaken your eyes with a retinol-alternative-powered cream clinically shown to reduce the look of dark circles, puffiness, and wrinkles. The cooling ceramic tip works as a massage tool, while sheer pearl illuminates for a softly brightened look. The formula’s lightweight texture layers well under makeup as well. Clinical Results: In a 6-week instrumental study of 30 women (ages 39 to 65):- The formula hydrated skin and reduced dark circlesIn a 4-week clinical study of 52 women (ages 39 to 65):- 100% said concealer applied more smoothlyIn a 6-week clinical study of 52 women (ages 39 to 65):- 93% said under-eyes felt smoother- 91% said under-eyes were brightenedClean at Sephora is our commitment to offering effective products without certain ingredients, such as parabens, sulfates, phthalates, and mineral oils. Learn more here.

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What it is: A potent eye cream—powered by a plant-based retinol alternative—that’s clinically shown to visibly brighten, hydrate, smooth, and depuff while prepping skin for concealer.Skin Type: Normal, Dry, Combination, and Oily Skincare Concerns: Fine Lines and Wrinkles, Dark Circles, and PuffinessFormulation: CreamHighlighted Ingredients:- Sea Fennel Extract: Is a plant-based retinol alternative that visibly brightens, firms, and smooths skin. - Upcycled Avocado Extract: Visibly reduces dark circles and puffiness.- Caffeine and Peptides: Depuff and revive the look of tired eyes. Ingredient Callouts: This product is vegan and cruelty-free.What Else You Need to Know: Slow down your morning ritual and visibly awaken your eyes with a retinol-alternative-powered cream clinically shown to reduce the look of dark circles, puffiness, and wrinkles. The cooling ceramic tip works as a massage tool, while sheer pearl illuminates for a softly brightened look. The formula’s lightweight texture layers well under makeup as well. Clinical Results: In a 6-week instrumental study of 30 women (ages 39 to 65):- The formula hydrated skin and reduced dark circlesIn a 4-week clinical study of 52 women (ages 39 to 65):- 100% said concealer applied more smoothlyIn a 6-week clinical study of 52 women (ages 39 to 65):- 93% said under-eyes felt smoother- 91% said under-eyes were brightenedClean at Sephora is our commitment to offering effective products without certain ingredients, such as parabens, sulfates, phthalates, and mineral oils. Learn more here.

Customer reviews

1.0
verified purchase
Under eye irritation

Caused irritation under my eyes and I'm not sensitive. One of my besties asked what believed and if I was okay lol anyways, not good. The Ilia oatmeal face cream is one of my ride or dies in the winter and I love the drops despite the scent of those. This one is just not good. Go buy the Dezi Skin Agua Fresca Eye Cream instead. That one is what I hoped this would be. Enjoy!

8/12/2026
4.0
verified purchase
great product but not underneath makeup

it does what it say it does, i definitely see a difference after applying it and waiting for a bit. but it doesn't do well underneath make up, makes my concealer crease and my mascara staining a bit. so i changed mascara and don't put anymore concealer and that works better but still...

4/3/2026
2.0
verified purchase

I thought I was using this product wrong because it always peeled and didn’t set right under my makeup. I was given a sample of another eye cream and it didn’t react the same way. I love ILIA but this eye cream ks not for me.

2/23/2026
5.0
verified purchase
Perfect for mature tired eyes and lip lines!

I am throughly impressed with ILIAs new Bright Start Retinol Alternative Eye Cream! Perfect for tired mature eyes and lip lines. Finally an eye cream that lifts and plumps delicate under-eye skin, brightens dark circles, and when applied to the upper lip smoothes and lessens the appearance of fine lines. It's also clean, absorbs quickly and leaves no cast at all. Great for my sensitive skin. Highly recommend ✨️

11/10/2025
1.0
verified purchase

Used it for months saw zero difference and my eyes were still dry. Dark circles very much there. Would not recommend for the price

10/16/2025
5.0
verified purchase
You can see the difference!

Does what it says! Immediately brightens and moisturizes.

7/13/2025
1.0
verified purchase

I’ve been using this for 6 months and it’s done…NOTHING! I wouldn’t repurchase. There must be something else out there that’s better. I think it might just be the shimmer and light color that makes people “see” results.

6/6/2025
1.0
verified purchase
Meh

This did nothing for me. Sure the cooling sensation of a metal tip can help with depuffing but meh. I find a Gua Sha tool much more effective. The formula seemed benign to me. It just didn’t seem that effective.

5/17/2025
1.0
verified purchase
Not worth the hype

I used almost the whole tube and tried so hard to love it but now that I stopped using it, I realized how dry it made my under eyes and caused milia on my skin from clogging my pores. I don’t understand the hype.

3/4/2025
2.0
verified purchase
Clogged my pores and caused acne

I found this product to be brightening, easy to apply, creamy and sat well under my make-up. Unfortunately it broke me out like crazy. I have several large clogged pores/pimples around my orbital bone. Pimples vanished when I stopped using this product.

1/17/2025