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EADEM

Le Chouchou Softening + Smoothing Peptide Daily Lip Balm

4.4 · 2921 reviews
2,549 ₽

What it is: A daily peptide lip treatment clinically proven to soften dry, flaky lips and deliver deep, lasting moisture with plush shine.            Skin Type: Normal, Dry, Combination, and OilySkincare Concerns: Fine Lines and Wrinkles, Dryness, and DullnessFormulation: BalmHighlighted Ingredients:- Hibiscus Flower Acids: Gently softens dry, flaky skin without irritation, to reveal smoother, softer lips and help nourishing ingredients absorb more effectively.- Brazilian Açaí and African Mongongo Butters: A rich blend of antioxidant-packed butters that deeply condition, replenish moisture, and help protect lips from future dryness.- Collagen-Boosting Peptide: Helps support visibly fuller, smoother-looking lips by improving the look of fine lines and restoring a soft, supple feel.Ingredient Callouts: This product is gluten-free and cruelty-free.What Else You Need to Know: Created for dry lips craving long-lasting moisture, this cushiony, never sticky balm melts into lips with plush, juicy-looking shine, gently softening and conditioning with every wear. The soothing metal tip ensures a smooth, hygienic application every time.Clinical Results:  In a 2-week consumer perception study conducted by an independent clinical testing facility, 34 women ages 26–65 used Le Chouchou Lip Softening Balm as their only lip product.Immediately after first use:- 100% said their lips felt smoother- 97% said lips felt more hydrated- 97% said lips looked healthierAfter 2 weeks:- 100% agreed the formula is gentle enough for daily use- 100% said lips felt soothed and comfortable—even when dry or irritated- 97% said lips stayed hydrated most of the day- 97% said the balm lasted longer than others they’ve used- 94% said it works better than other lip balms they’ve tried- 91% said lips felt restored overnightThis product is an Allure Best of Beauty award winner.

Design: Burnt Malai

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What it is: A daily peptide lip treatment clinically proven to soften dry, flaky lips and deliver deep, lasting moisture with plush shine.            Skin Type: Normal, Dry, Combination, and OilySkincare Concerns: Fine Lines and Wrinkles, Dryness, and DullnessFormulation: BalmHighlighted Ingredients:- Hibiscus Flower Acids: Gently softens dry, flaky skin without irritation, to reveal smoother, softer lips and help nourishing ingredients absorb more effectively.- Brazilian Açaí and African Mongongo Butters: A rich blend of antioxidant-packed butters that deeply condition, replenish moisture, and help protect lips from future dryness.- Collagen-Boosting Peptide: Helps support visibly fuller, smoother-looking lips by improving the look of fine lines and restoring a soft, supple feel.Ingredient Callouts: This product is gluten-free and cruelty-free.What Else You Need to Know: Created for dry lips craving long-lasting moisture, this cushiony, never sticky balm melts into lips with plush, juicy-looking shine, gently softening and conditioning with every wear. The soothing metal tip ensures a smooth, hygienic application every time.Clinical Results:  In a 2-week consumer perception study conducted by an independent clinical testing facility, 34 women ages 26–65 used Le Chouchou Lip Softening Balm as their only lip product.Immediately after first use:- 100% said their lips felt smoother- 97% said lips felt more hydrated- 97% said lips looked healthierAfter 2 weeks:- 100% agreed the formula is gentle enough for daily use- 100% said lips felt soothed and comfortable—even when dry or irritated- 97% said lips stayed hydrated most of the day- 97% said the balm lasted longer than others they’ve used- 94% said it works better than other lip balms they’ve tried- 91% said lips felt restored overnightThis product is an Allure Best of Beauty award winner.

Customer reviews

5.0
verified purchase

not sticky, such a pretty color (fig sauce), and smells nice! metal applicator is a +!!!

9/27/2026
5.0
verified purchase
Great shade and great texture

Beautiful soft brown shade. Very enriching and comfortable, has the texture of the red tube paw paw cream but nicer scent haha. It doesn’t just sit on my lips, my lips do feel moisturized. I also got Coquito and Butter mochi as gifts for my friend, both beautiful shades. As a side note, their The Atlas of Beauty articles are so touching, highly recommend :)

9/24/2026
5.0
verified purchase
Elevated Lip Gloss

Fantastic applicator tip, thick (but not gloopy or sticky) product that lasts and feels nice. No strong smell. Feels and looks high-end.

9/24/2026
5.0
verified purchase
My new love

I love this lip balm! Churro de Canela smells so good, and paired with my MAC Cork lip liner, it’s my perfect nude. The texture has just the right amount of richness for me. It doesn’t feel thin or come off easily, but it isn’t super thick either. It made my lips feel softer, too. If you like a medium-thickness balm, give this one a try.

9/24/2026
4.0
verified purchase
A nice nude option !

For churro , the cool tone on this is so natural looking 😀 A very good nude option especially with a liner, for neutral and or olive undertone girlies . I do have neutral olive undertone . Very glad I purchased this one but wished it came in a mini size because I have way too many of EADEM glosses and can’t finish them quick enough 🥲

9/23/2026
5.0
verified purchase
Viral Lip Balm

This lip balm is amazing. It leaves my lips smooth and soft. It lasts for hours and you don't have to reapply it. I want to get rest of the lip balm. 10 out of 10 will recommend.

9/23/2026
5.0
verified purchase
Very moisturizing

Such a pretty color and my lips feel moisturized. Little goes a long way

9/22/2026
5.0
verified purchase

this lip balm makes my lips soooo soft im absolutely obsessed with it. it tastes nice in the lips and has the prettiest pink color. definitely repurchasing 😋

9/19/2026
5.0
verified purchase
sakura shaved ice 🍧

i didnt want to believe the hype but the color makes my lips so supple and pouty. i wear it with revlon 006 dynamic dooer and its my hg combo now. it makes my lips look extremely juicy but in a mlbb tender pink way. it smells like vanilla latte and not too strong

9/19/2026
5.0
verified purchase
Applicator and shine!

I tried a few - fig sauce, guava Fresca, the boba one, the glaze (berry) one, and malai. The cons: not to the fault of the lipglosses, they all looked kind of the same, a flat brownish color. Not bad, just didn’t do much for me. Guava Fresca was very close to my lip color, slightly more bright pink. The applicator is elite. It’s the first time I’ve used a lip gloss and thought “wow”. It feels so nice when applying, and it’s been about two hours, I drank water and coffee, it’s still on, shiny and so moisturizing. My lips are so soft! This is definitely the best formula and applicator I’ve ever tried. If the colors look good on you, I’m jealous. I’m going to try the sakara color and probably get the clear one and throw one in every bag I have. Guava Fresca is really pretty! I recommend.

9/19/2026