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Fenty Beauty by Rihanna

The Protective Type 5-in-1 Heat Protectant Styling Cream

4.4 · 269 reviews
from 1,805 ₽

What it is: A multi-use styling cream that provides up to 450 °F of heat protection and preps all hair types for soft, smooth + shiny blowouts without the frizz.Hair Texture: Straight, Wavy, Curly, and CoilyHair Type: Fine, Medium, and ThickHair Concerns:- Frizz- Heat Protection- Straightening and SmoothingKey Benefits: - Provides heat protection up to 450 °F- Smooths, detangles, reduces frizz, and adds shine- Repairs split ends and reduces breakageHighlighted Ingredients:- Fenty Beauty by Rihanna’s Proprietary Complex, Replenicore-5: Clinically tested to visibly repair and strengthen, hydrate, smooth, and protect.- Moringa and Cranberry Oil: Rich with nutrients and known to moisturize, smooth, and add shine.Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.What Else You Need to Know: It’s time to style your way to healthier-looking hair. This multi-benefit, lightweight cream’s got your back when things heat up. It’s the universal prep step everyone needs for soft, shiny blowouts and silk presses without the frizz. Applied to damp hair, it protects up to 450°F and goes off, smoothing, defrizzing, detangling and hydrating too. Plus, it goes way back, repairing split ends and reducing breakage with Replenicore-5’s proteins and amino acids.Fragrance Description: Luxe, rich, bright—the scent of a new era. Fenty Beauty’s signature warm, ambery floral fragrance drips you in notes of sparkling yuzu, golden amber, soothing florals, indulgent vanilla, and creamy sandalwood.Clinical Results: In a 2-day clinical study on 29 people, results showed:- This heat protectant repairs 92% of split ends in just 2 usesIn a clinical study with 29 people across all hair types:- 96% agree this heat protectant makes hair feel soft and conditioned- 93% agree this heat protectant hydrates hairClean at Sephora is our commitment to offering effective products without certain ingredients, such as parabens, sulfates, phthalates, and mineral oils. Learn more here.

Design: 5 oz

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What it is: A multi-use styling cream that provides up to 450 °F of heat protection and preps all hair types for soft, smooth + shiny blowouts without the frizz.Hair Texture: Straight, Wavy, Curly, and CoilyHair Type: Fine, Medium, and ThickHair Concerns:- Frizz- Heat Protection- Straightening and SmoothingKey Benefits: - Provides heat protection up to 450 °F- Smooths, detangles, reduces frizz, and adds shine- Repairs split ends and reduces breakageHighlighted Ingredients:- Fenty Beauty by Rihanna’s Proprietary Complex, Replenicore-5: Clinically tested to visibly repair and strengthen, hydrate, smooth, and protect.- Moringa and Cranberry Oil: Rich with nutrients and known to moisturize, smooth, and add shine.Ingredient Callouts: This product is vegan, gluten-free, cruelty-free, and comes in recyclable packaging.What Else You Need to Know: It’s time to style your way to healthier-looking hair. This multi-benefit, lightweight cream’s got your back when things heat up. It’s the universal prep step everyone needs for soft, shiny blowouts and silk presses without the frizz. Applied to damp hair, it protects up to 450°F and goes off, smoothing, defrizzing, detangling and hydrating too. Plus, it goes way back, repairing split ends and reducing breakage with Replenicore-5’s proteins and amino acids.Fragrance Description: Luxe, rich, bright—the scent of a new era. Fenty Beauty’s signature warm, ambery floral fragrance drips you in notes of sparkling yuzu, golden amber, soothing florals, indulgent vanilla, and creamy sandalwood.Clinical Results: In a 2-day clinical study on 29 people, results showed:- This heat protectant repairs 92% of split ends in just 2 usesIn a clinical study with 29 people across all hair types:- 96% agree this heat protectant makes hair feel soft and conditioned- 93% agree this heat protectant hydrates hairClean at Sephora is our commitment to offering effective products without certain ingredients, such as parabens, sulfates, phthalates, and mineral oils. Learn more here.

Customer reviews

5.0
verified purchase
1 thing and I am done

I have been trying to find a product to style my curly hair (loose curls) for a long long time. Wonderdul routines with 3 to 5 products.... but now I just have to use this one product and squeeze my hair and I am done. No frizz, curls shape amazing, looking healthy!!! I would never change this product!!!!

7/25/2026
2.0
verified purchase
frizzy hair / bad scent

I only used it twice, and by the second day it was like frizzy straw. turns out it has proteins, which my fine wavy hair can't handle at all. I also really hated the scent. it seemed really nice in the store actually, but the longer I was around it, the more I hated it.

7/24/2026
5.0
verified purchase
A must in my hair routine

Pleasantly surprised as I heard about this product from an influencer on IG….But this is the real deal! It’s a heat protector and leave in all in one. It doesn’t weigh down or leave my hair greasy. Love everything about this styling cream. The texture, the smell. I use it on wet hair after the shower before I blow dry. I went through a full bottle and I will repurchase another one.

7/21/2026
5.0
verified purchase
Will buy again!

I am a mixed race girl. My mother is a part Asian Afro Latina and my dad is white and Native. So my hair is insane. It grows in every direction. Bleaches quickly but grows in different types. Fine, thick, straight, curly wavy. It isn’t fun and won’t make up its mind. Anyways, I love this and would purchase again.

4/28/2026
4.0
verified purchase
Smells good, a little heavy, helps with frizz!

[I received this product in exchange for my honest review] I do not currently have this product with me, so I am unable to leave a picture, but I do like it! It is a bit heavy in my opinion so would not recommend for fine hair. I have wavy hair and this does help with the frizz and helps me detangle! It also smells really good!

4/8/2026
5.0
verified purchase

This does it all, and it smells GREAT! Smoothing, repairing, protecting from heat. A little goes a long way..

4/7/2026
5.0
verified purchase
My new everyday product

I have bleached, medium density 2c/3a curly hair that is very fine. I wouldn't say it is super duper damaged as I only bleach it once a year, but because it is fine I am prone to tangles and breakage. I first tried this in a free sample, and I couldn't believe the difference it made in my hair. It helps to detangle and smooth, and in my opinion it works well as a heat protectant too. I will say that it is very easy to use too much and weigh your hair down though. My hair is long (mid back length when curly, longer when straight) and I use probably a quarter sized amount worked through wet hair... That is PLENTY. On lazy days, I use only this product fresh out of the shower and put it into braids after lightly blow drying, and once I take it down it is so soft. I bought the full bottle of this after I went through the sample

4/2/2026
5.0
verified purchase
Stops frizz and heat damage

[I received this product in exchange for my honest review] I have been using this for a while and it makes my hair less frizzy and smells so good! It doesn’t weight my hair down and you only need a small amount to get the job done. About a nickel size amount for thick long hair. Helps prevent heat damage too!

2/23/2026
5.0
verified purchase
My absolute favourite hair product.

My hair has never felt better than when I use this. It’s light weight and smells so good.

2/10/2026
1.0
verified purchase

This product is great if you want your hair fried after one use! My 4a hair went to bone straight after two uses - and I am very meticulous with protecting my hair! So disappointing!!

1/31/2026