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shu uemura

Ashita Supreme Smoothing Conditioner for Frizz Control

4.4 · 221 reviews
7,328 ₽

What it is: A multi-benefit gentle conditioner that nourishes hair for immediate and long-lasting frizz control, less breakage, and hair that’s three times shinier.Hair Texture: Straight, Wavy, Curly, and CoilyHair Type: Fine, Medium, and ThickHair Concerns:- Frizz- Shine- Straightening and SmoothingKey Benefits: - Enhances hair shine and smoothness- Manages scalp health and leaves the scalp balanced and healthy- Thoroughly nourishes for intensely revitalized hairHighlighted Ingredients:- Ashitaba Extract: Supports scalp and hair health for less breakage, softness, and shine.- Ferulic Acid: Antioxidant that forms a shield around the hair to preserve vibrancy and strength.Ingredient Callouts: Free of parabens and sulfates SLS & SLES.What Else You Need to Know: This gentle conditioner is formulated with the rare, precious, Japanese-sourced ingredients ashitaba and ferulic acid. This sulfate- and paraben-free conditioner nourishes and detangles hair for long-lasting frizz control, leaving hair three times shinier. It is designed for all hair types and supports holistic hair health.Clinical Results: When used as system of Ashita Supreme Shampoo, Mask, and Serum vs. non-conditioning shampoo​:- 16X instantly smoother hair- 99% stronger hair- Instantly reduces breakageWhen using Ashita Supreme Hair Serum vs. non-conditioning shampoo​:- Instant and long-lasting frizz control ​When using Ashita Supreme Shampoo vs. unwashed hair:- 3X instantly enhanced shine

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What it is: A multi-benefit gentle conditioner that nourishes hair for immediate and long-lasting frizz control, less breakage, and hair that’s three times shinier.Hair Texture: Straight, Wavy, Curly, and CoilyHair Type: Fine, Medium, and ThickHair Concerns:- Frizz- Shine- Straightening and SmoothingKey Benefits: - Enhances hair shine and smoothness- Manages scalp health and leaves the scalp balanced and healthy- Thoroughly nourishes for intensely revitalized hairHighlighted Ingredients:- Ashitaba Extract: Supports scalp and hair health for less breakage, softness, and shine.- Ferulic Acid: Antioxidant that forms a shield around the hair to preserve vibrancy and strength.Ingredient Callouts: Free of parabens and sulfates SLS & SLES.What Else You Need to Know: This gentle conditioner is formulated with the rare, precious, Japanese-sourced ingredients ashitaba and ferulic acid. This sulfate- and paraben-free conditioner nourishes and detangles hair for long-lasting frizz control, leaving hair three times shinier. It is designed for all hair types and supports holistic hair health.Clinical Results: When used as system of Ashita Supreme Shampoo, Mask, and Serum vs. non-conditioning shampoo​:- 16X instantly smoother hair- 99% stronger hair- Instantly reduces breakageWhen using Ashita Supreme Hair Serum vs. non-conditioning shampoo​:- Instant and long-lasting frizz control ​When using Ashita Supreme Shampoo vs. unwashed hair:- 3X instantly enhanced shine

Customer reviews

3.0
verified purchase
Ok not great

The scent was too much for me. I didn’t notice much diffrrrnce in my hairs frizz/texture after a few weeks of use. For price I would not purchase.

8/17/2026
4.0
verified purchase
Great results, ok texture.

This shampoo & conditioner is a great addition to my routine. After only 3 uses I am already seeing changes in my hair. I have very frizzy hair & this formula really helps with frizz. I always double wash. I have thin hair so I don’t use a lot of shampoo when washing but I do not recommend this for people with thick hair because you do need more than usual for it to foam properly. Same for the conditioner it isn’t thick enough and feels like you barley have any even with 6 pumps(only reason for the 4 stars). That being said, the results speak for themselves, in the pictures below I didn’t use any product, I only used Shu Uemura’s shampoo & conditioner and air dried my hair for all 3 comparisons. The smell is amazing and the frizz is gradually becoming less and less of a problem. Steep price but worth it in my opinion. I am not paid for this and I did not receive any free shampoo or conditioner for this review (although I wish I had considering the price) this is my honest opinion. My hair approves this duo.

12/22/2025
1.0
verified purchase
Horrible

I had been using Oribe Lust conditioner, if you've tried it, you know how hydrating it is. It leaves your hair repaired in one single wash. As a shampoo I upgraded from OUAI detox to Shu Uemura Detox and omg I was blown away, so I thought I would also upgrade the conditioner... Big mistake. This doesn't live up the brand, doesn't control frizz AT ALL. doesn't hydrate one single strand of hair, it's just garbage... I wish I had tried a sample before buying. But I am loving their shampoo and it has a high rating here on Sephora so I guess it's a hit or miss.. for me it didn't work at all, if anything it dried my hair even more by not protecting it.

11/30/2025
5.0
verified purchase
Smells nice

[I received this product in exchange for my honest review] Ive been using this shampoo for more than a month and think it’s very good. Not super drying and together with the full system it leaves my hair nice and shiny. The scent is beautiful and subtle.

11/25/2025
5.0
verified purchase
Love

[I received this product in exchange for my honest review] Love this conditioner not so thick and not so thin it’s not heavy made my hair silky smooth and shiny I didn’t see and or feel any buildup rinsing wasn’t a hassle

11/21/2025
4.0
verified purchase
Not bad

[I received this product in exchange for my honest review] I didn’t notice any significant changes in how my hair felt or behaved during washing or styling. This might be better suited for those with oily, fine to medium hair types.

11/14/2025
5.0
verified purchase
Must have trio!

It leaves no residue, improves hair texture, boosts shine, & reduces breakage, smells great. Trio is a splurge, but the results are undeniable! [I received this product in exchange for my honest review]

10/9/2025
5.0
verified purchase
Love it!

[I received this product in exchange for my honest review] I love this line of hair care. It helps smoothen my hair and helps tame my frizzy hair. I have noticed that I don’t need a lot of the product too so it has lasted for a long time and I have long hair.

9/24/2025
3.0
verified purchase
Bad ingredients

[I received this product in exchange for my honest review] This is a good conditioner. It makes my hair soft and smell good. However, similar to the shampoo of this same line, it has ingredients that dry out your hair after multiple uses. So, I wouldn’t recommend using it long-term to anyone.

8/23/2025
5.0
verified purchase
love

[I received this product in exchange for my honest review] this conditioner smells delicious, feels luxurious, and after a wash wish the matching shampoo leaves it feeling great and looking smooth and blown out! it isn’t the best as a detangler- so i add one in after!

8/1/2025