What it is: A clean, buildable, volumizing mascara for intensely fuller-, thicker-looking lashes that won’t flake, clump, smudge, or droop for up to 12 hours.Formulation Type: VolumizingHighlighted Ingredients: - Weightless Cloud Fiber Tech: Cloud-like fibers puff up lashes for light-as-air volume and lift that lasts.- Murumuru Seed Butter and Hemp Seed Oil: Condition and nourish for softer-, healthier-looking lashes.- Buildable Vegan Waxes: Provide creamy, buildable texture that doesn’t flake or clump.Ingredient Callouts: This product is vegan and cruelty-free.What Else You Need to Know: Get high volume that won’t weigh down lashes. This thickening mascara’s fluffy, tapered brush has innovative crisscross bristles that catch and coat every lash in weightless cloud-like fibers for instant light-as-air volume and lift that lasts all day. Ophthalmologist tested.Clinical Results: In a consumer-perception study of 33 people, immediately after using the product:- 100% said lashes have high volume and look longer and that the mascara is buildable- 93% said lashes are flake-free - 90% said lashes aren’t weighed down and look lifted Clean at SephoraClean at Sephora is our commitment to offering effective products without certain ingredients, such as parabens, sulfates, phthalates, and mineral oils. Learn more here.
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What it is: A clean, buildable, volumizing mascara for intensely fuller-, thicker-looking lashes that won’t flake, clump, smudge, or droop for up to 12 hours.Formulation Type: VolumizingHighlighted Ingredients: - Weightless Cloud Fiber Tech: Cloud-like fibers puff up lashes for light-as-air volume and lift that lasts.- Murumuru Seed Butter and Hemp Seed Oil: Condition and nourish for softer-, healthier-looking lashes.- Buildable Vegan Waxes: Provide creamy, buildable texture that doesn’t flake or clump.Ingredient Callouts: This product is vegan and cruelty-free.What Else You Need to Know: Get high volume that won’t weigh down lashes. This thickening mascara’s fluffy, tapered brush has innovative crisscross bristles that catch and coat every lash in weightless cloud-like fibers for instant light-as-air volume and lift that lasts all day. Ophthalmologist tested.Clinical Results: In a consumer-perception study of 33 people, immediately after using the product:- 100% said lashes have high volume and look longer and that the mascara is buildable- 93% said lashes are flake-free - 90% said lashes aren’t weighed down and look lifted Clean at SephoraClean at Sephora is our commitment to offering effective products without certain ingredients, such as parabens, sulfates, phthalates, and mineral oils. Learn more here.
I definitely would have rated this a 5 however they changed the formula as it also used to be silver, the newer formula isn’t as good as the old one, you can definitely find a better mascara.
This mascara sucks so bad. I haven't used Milk products in years, but I used to swear by their blue&silver metal tubes of kush mascara. I tried this since for some reason they discontinued those ones.. needless to say I will not be buying again. It doesn't build well, it doesn't really dry well, and it's really smudgey. Maybe I got an older bottle or something, but despite all of that - the formula felt half dried out from the first use. I don't have any trouble removing it with my Haruharu oil cleanser at least, but I can't wait to use it up.
Loooove this mascara, BUT there can be a lot of product on the brush so I always go over with a more wide spread mascara brush giving a full, perfect look with long lashes!
I used the old formula for years and absolutely loved it, so I was really disappointed by this reformulation. It looks beautiful for about 10 minutes, but after that it starts running everywhere. It constantly smudges, burns my eyes, and leaves them red and watery. I wanted to love it, but unfortunately this new formula just doesn’t work for me.
I’ve used this mascara for years I loved it but they have recently changed the formula and this new version is awful it is so disappointing. It comes out clumpy and smudges everywhere.
I’ve been using this mascara for years. They recently changed the formula and bottle (it used to be silver, now it’s green), and it’s no longer good. Such a bummer. Please bring back the old version!!!
I bought this after learning that the silver tube mascara wasn’t in stock in person, i’m super sad to see things change. unfortunately i’ve tried this mascara and it turns out i’m allergic to it. one or both of my eyelids will swell up within an hour or two of wear. I was going a little crazy trying to figure out what was affecting me, and sure enough after realizing this is the only factor (new in my routine), I did one last wear today and nothing else besides skin care and sunscreen, and my eye is painfully swollen. I read that the formula is not the same as the silver tube, and that this product itself is not hypoallergenic, not to say the other formula was, but it seems like there is a common issue with this product. I do not think it’s safe to use, and it is a waste of money.
Gets an extra star for being vegan/cruelty-free, but otherwise not much positive about this. Feels old/clumpy/dry right away after opening. Not sure if this is an issue with the formula itself or maybe Sephora.com sent me a really old product or it was stored incorrectly etc… but a pretty ick texture. And brush is awkwardly shaped and too big so always seems to get globs of mascara on my eyelid during application. Not a win unfortunately.
It is clumpy straight out of the box and leaves smudges on my brow bone where my lashes make contact, so a few hours into my day and it is smudged all around my eyes and at the corners. Terrible
This is not worth the price or the purchase. It smudges easily, does not make your eyelashes look good. I'm bummed I bought this.
